Prentice Hall

Fashion & Interior Design



Apparel Product Design and Merchandising Strategies
Cynthia L. Regan, California State Polytechnic University, Pomona

ISBN-10: 0131197592
ISBN-13: 9780131197596

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 460 pp
Published: 09/07/2007

Suggested retail price: $92.20
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For courses in Apparel Design, Fashion Design, Apparel Manufacturing and New Product Development.

 

Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.

 

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For courses in Apparel Design, Fashion Design, Apparel Manufacturing and New Product Development.

 

Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.

 

Hallmark Features

 

Product development is approached from a broad to narrow focus–i.e. the textbegins with apparel executives’ strategic business planning activities, then moves to core strategy, the design process, design specifications, and the interrelationship with textile suppliers and services.

  • Explains the environment and sequence of activities involved in the product development process. 

A fictional story (Rare Design) begins each chapter–and runs throughout the text.

  • Reinforces how product development associates dialog, how apparel associates use industry terms, the environment, their decisions, and the product development process.
  • Appeals to today’s college students because it gives an illustrated understanding of the complex product development process. 

A company project assignment appears in Chapters 2-13–and provides a hands-on activity that can be used throughout the term.  

  • Encourages active learning by giving readers a chance to create their own private label or apparel manufacturing company.
  • Reinforces key stages in the product development process–i.e. creating a company vision, mission, core strategy, product line theme, storyboard, and line sheets.  

Term definitions appear within the text narrative–making it easier for students to understand.

  • Uses industry terminology in way that is clear and readable–defining terms and phrases within the text narrative and at the back of each chapter. 

Chapters include additional activities and company examples with web links– providing a realistic image of the business world and the skills needed to thrive in it.

  • Reinforces textbook concepts within a realistic context.  

Quotes from apparel industry associates appear throughout–and arefollowed by a critical thinking activity.

  • Reflects the author’s broad network of industry associates.
  • Encourages students to think about comments related to product line development and apparel manufacturing. 

The companion website is filled with resources tied directly to the book–and can be accessed by all.

  • Includes links to specific company web sites presented in the text.  
  • Offers chapter objectives, product development terms, self-assessment quizzes and more!

 

1.      What is Product Development?

2.      Developing Company Strategy

3.      Developing Design and Business Goals

4.      Product Development Planning

5.      Setting the Stage: Design Process, Thinking, and Analysis

6.      Readily Accessible Inspirational Resources

7.      Search for Solutions: Inspirational Travel

8.      Communicating Product Strategy: Themes and Resources

9.      Color Selection and Development

10.  Fabrics: The First Piece of the Merchandise Puzzle

11.  Final Phase of Merchandising the Product Line

12.  Finalizing the Product Line: Design and Production Review

13.  Sales Meeting and Marketing Services

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