Prentice Hall

Business



Guide to Managerial Communication (Guide to Business Communication Series), 7/E
Mary Munter, Tuck School of Business at Dartmouth College

ISBN-10: 0131467042
ISBN-13: 9780131467040

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 208 pp
Published: 06/09/2005

Suggested retail price: $54.67
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For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context. 

Guide to Managerial Communication is a clear, concise and practical guide to effective written and oral communication in today's business or professional environment.

 

Are you looking for a quick, practical reference that helps your students with their business writing and presentation skills?

 

Clear - The format of the text makes it easy to read and to skim. The tone is direct, matter-of-fact, and nontheoretical.

 

Concise -   The book summarizes results and models culled from thousands of pages of text and research. The author omitted bulky examples, cases, footnotes, and exercises.

 

Practical - This book includes only information that professionals will find useful.

NEW — New and updated topical coverage in Chapter 1 -  No this chapter covers the latest techniques for audience persuasion, electronic channels for communication and strategies for cross-cultural communication.

 

NEW — Updated coverage on writing in teams in Chapter 2.

 

NEW — Expanded coverage on “high skim value” for writing in Chapter 3.

 

NEW — Revised section on jargon and style in Chapter 4.

 

NEW — Brand new section on relationship between structure and visuals in the speaking & verbal structure chapter 5.

 

NEW — Expanded section on designing and using PowerPoint in chapter 6. 

 

NEW — Expanded section on relaxation techniques in the nonverbal skills in Chapter 7.

 

NEW — Updated email guidelines in the appendix.

INTRODUCTION

 

I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Strategy Checklist

Guide to the Guide

 

II. WRITING: COMPOSING EFFICIENTLY

Composing Under Normal Circumstances

Composing Under Special Circumstances

 

III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Signposts to Show Connection

Effective Paragraphs or Sections

 

IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

 

V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

 

VI. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Each Individual Slide

Choosing Visual Aid Equipment

Practicing with Visual Aids

 

VII. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Nonverbal Listening Skills

Speaking Checklists

 

APPENDICES

Appendix A: Formats for Memos, Reports, and Letters

Appendix B: Unbiased Language

Appendix C: Grammar and Usage

Appendix D: Punctuation

 

BIBLIOGRAPHY

INDEX

    For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

    Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.

  • 0132424266Guide to Managerial Communication (Guide to Business Communication Series), 8/E
    Munter
    © 2009 | Prentice Hall | Paper; 224 pages | Estimated Availability: 12/19/2008
    ISBN-10: 0132424266 | ISBN-13: 9780132424264
    Brief Description

Clear, concise and practical guide to managerial communication for today's professional.  

“Short, professional, and readable…indispensable for successful communication in today’s business environment.” Journal of Business and Technical Communication 

Listed as one of the five business “books you shouldn’t miss.” Wall Street Journal 

This newly revised seventh edition is more practical and useful for today's professional than ever before. We have expanded the coverage in the following areas:

 

* Techniques for audience persuasion  

* Electronic channels for communication & email guidelines 

* Strategies for cross-cultural communication 

* Writing in teams 

* "High skim value" for writing 

* Jargon and style 

* Designing and using PowerPoint 

* Relaxation techniques for public speakers

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

This title is a member of the Guide to Series in Business Communication, which also contains the titles below . You can also visit the Guide to Series in Business Communication page.

  • 0131705245Guide for Internationals: Culture, Communication, and ESL* (*English as a Second Language)
    Reynolds & Valentine
    © 2006 | Prentice Hall | Paper; 144 pages | Instock
    ISBN-10: 0131705245 | ISBN-13: 9780131705241
    Buy from myPearsonStore

    • For courses in Consulting, Human Resource Management, Management, Auditing, Career Exploration, Freshman Seminar, Business and Managerial Communication, all Capstone courses, as well as Seminars and Executive Education programs.

    Providing an excellent foundation for business etiquette, this text is designed to be a brief, practical, user-friendly guide answering specific etiquette questions for the student or busy professional. Students will learn poise, build confidence, and appear professional.

  • 0131449176Guide to Business Etiquette (Guide to Business Communication Series)
    Cook, Cook, Yale & Munter
    © 2005 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0131449176 | ISBN-13: 9780131449176
    Brief Description | Buy from myPearsonStore

    • For MBA courses in Cross-Cultural Workplace Communication, Management Communication, and International Business; also appropriate for BBA courses in Business Communication, Organizational Communication, and Multicultural, Cross-Cultural, or Intercultural Workplace Communication.

    The goal of this text is to help students either academically or professionally communicate across cultures by promoting cross-cultural understanding and fostering communication with foreign-born employees or employers. Providing new insights on culture not taught in sales training, Guide to Cross-Cultural Communication is a handy reference with information pertinent to negotiations, business writing, and speaking with those from diverse cultural backgrounds, with business-related examples throughout.

  • 0130497843Guide to Cross-Cultural Communication (Guide to Business Communication Series)
    Reynolds & Valentine
    © 2004 | Prentice Hall | Paper; 160 pages | Instock
    ISBN-10: 0130497843 | ISBN-13: 9780130497840
    Brief Description | Buy from myPearsonStore

    • Can be used in any course in which students use the Internet. For undergraduate Business Communication courses, upper-division undergraduate courses or graduate-level or in Information Management, Communication, or Management, or MBA module courses.

  • 0130933481Guide to Electronic Communication (Guide to Business Communication Series)
    DeTienne
    © 2002 | Prentice Hall | Paper; 118 pages | Instock
    ISBN-10: 0130933481 | ISBN-13: 9780130933485
    Brief Description | Buy from myPearsonStore

    • For courses in General Management, Resource Management, and Management Communication.

    This new guide for better business interactions and relationships gives practical advice on how to improve the foundational interpersonal communication skills of listening, feedback, asking and responding to questions, and adjusting to another's style. It offers step-by-step recommendations for approaching common interactions such as interviewing, negotiating, and conducting performance appraisals. Brief, practical, and reader-friendly, the text offers clear, straightforward tools useful in a professional context.

  • 0130352179Guide to Interpersonal Communication (Guide to Business Communication Series)
    Baney
    © 2004 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0130352179 | ISBN-13: 9780130352170
    Brief Description | Buy from myPearsonStore

    • For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

    Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context. 

  • 0131467042Guide to Managerial Communication (Guide to Business Communication Series), 7/E
    Munter
    © 2006 | Prentice Hall | Paper; 208 pages | Instock
    ISBN-10: 0131467042 | ISBN-13: 9780131467040
    Brief Description | Buy from myPearsonStore

    • For courses in Business Communication and Managerial Communication.

    This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication.

  • 0131405683Guide to Managerial Persuasion and Influence (Guide to Business Communication Series)
    Thomas
    © 2004 | Prentice Hall | Paper; 120 pages | Instock
    ISBN-10: 0131405683 | ISBN-13: 9780131405684
    Brief Description | Buy from myPearsonStore

    • For courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.

    Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.

    Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.

  • 0131405675Guide to Media Relations (Guide to Business Communication Series)
    Schenkler & Herrling
    © 2004 | Prentice Hall | Paper; 144 pages | Instock
    ISBN-10: 0131405675 | ISBN-13: 9780131405677
    Brief Description | Buy from myPearsonStore

    • Can be used in any course in which students meet or study in groups or work teams—or learn how to run professional meetings. For Organizational Behavior, Management, Strategy, or Marketing courses, or undergraduate Business Communication courses, MBA Management Communication courses, or executive seminars.

  • 0130338567Guide to Meetings (Guide to Business Communication Series)
    Munter & Netzley
    © 2002 | Prentice Hall | Paper; 93 pages | Instock
    ISBN-10: 0130338567 | ISBN-13: 9780130338563
    Brief Description | Buy from myPearsonStore

    • Can be used in any course in which students are assigned to write a business report or are taught how to write reports. For Entrepreneurship, Management, Consulting, or Marketing courses; undergraduate Report Writing courses, MBA Managerial Writing courses, or adult or continuing education courses in Report Writing or Business Writing.

  • 0130417718Guide to Report Writing (Guide to Business Communication Series)
    Netzley & Snow
    © 2002 | Prentice Hall | Paper; 87 pages | Instock
    ISBN-10: 0130417718 | ISBN-13: 9780130417718
    Brief Description | Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



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