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Effective Small Business Management, 8/E
Norman M. Scarborough, Presbyterian College
Thomas W. Zimmerer, Saint Leo University

ISBN-10: 0131469843
ISBN-13: 9780131469846

Publisher: Prentice Hall
Copyright: 2006
Format: Cloth; 848 pp
Published: 03/02/2005

Suggested retail price: $150.67
Not available for purchase at this time.

For courses in Small Business Management.

 

This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development). 

For courses in Small Business Management.

 

This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Do your students develop a business plan during the course?   

Business Plan Pro fully integrated - for a fraction of the cost of the commercial software package, students can purchase Business Plan Pro with the textbook.  Each chapter includes an activity utilizing Business Plan Pro to apply the concepts of the chapter to building an actual business plan.  NO OTHER BOOK can offer Business Plan Pro.  (e.g. Ch. 6 Crafting a Winning Business Plan.)

        -allows students to immediately apply what they've learned to a practical exercise of building a business plan.

        -provides incredibly value: nearly $100 of commercial software for only a nominal cost with the book.

 

Business Plan Pro exercises — Additional exercises mapped to Business Plan Pro make the integrating of this software into your course even easier. (www.prenhall.com/scarborough).

        -Increases the ease and makes building a business plan even more intuitive.

 

Sample Student Business Plan — An award winning Business Plan built by one of the author’s students is available in the appendix of the text.  (see Appendix)

        -Students can learn by an excellent example and model good business planning practices.

 

Companion Website – An impressive website includes a multitude of useful tools e.g. Business Plan Evaluation Scale, “Before Your Start” Checklist, a list of hundreds of links to useful small business sites and more. (www.prenhall.com/scarborough)

        -Supports students in researching relevant topics around building a business plan. 

OTHER POINTS OF DIFFERENCE

13 comprehensive cases — A new casebook is available to support this text. All cases provided by professional case writers. (Heriot, Cases in Entrepreneurship and Small Business Management)

        -More cases provide more learning opportunities for students and more variety for teaching for instructors.

 

E-Commerce - Unmatched by other texts, a separate chapter on E-Commerce is included in this text giving students thorough, relevant coverage of an extremely important topic. (see Ch. 13. E-Commerce and Entrepreneurship)

        -Helps students learn how to design a strategy for using the Web as a business tool.

 

Thorough coverage of launching a new business - This text provides the most thorough and practical coverage of the essential elements required to launch a business successfully. (e.g. Finding sources of funding Ch. 14 & 15)

        -Students learn the right way to launch a business and increase their chances of success. 

 

Real world examples - This edition continues its tradition of giving students a wealth of real world examples of how real-world entrepreneurs apply the techniques described in the text. Every chapter includes great examples of companies such as In-N-Out Burger (pp. 40 - 41), ESBN Zone (pp. 210 - 211), Coyote Ugly Saloon (pp. 378 - 379), Aubuchon Hardware and Boston Chauffeur (pp. 419 - 421)

     -Students learn best by example. 

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

Do your students develop a business plan during the course?   

Business Plan Pro fully integrated - for a fraction of the cost of the commercial software package, students can purchae Business Plan Pro with the textbook.  Each chapter includes an activity utilizing Business Plan Pro to apply the concepts of the chapter to building an actual business plan.  NO OTHER BOOK can offer Business Plan Pro. 

        -allows students to immediately apply what they've learned to a practical exercise of building a business plan.

        -provides an incredibly value: nearly $100 of commercial software for only a nominal cost with the book.

 

Customize Business Plan Pro — Available on the course website is an easily downloadable plug-in that maps Business Plan Pro to the textbook so that it follows the exact order of the book (www.prenhall.com/scarborough).

        -Increases the ease and makes building a business plan even more intuitive.

Sample Student Business Plan — An award winning Business Plan built by one of the author’s students is available in the appendix of the text.  (see Appendix)

        -Students can learn by an excellent example and model good business planning practices.

OTHER POINTS OF DIFFERENCE

13 comprehensive cases — A new casebook is available to support this text. All cases provided by professional case writers. (Heriot, Cases in Entrepreneurship and Small Business Management)

        -More cases provide more learning opportunities for students and more variety for teaching for instructors.

Section 1. The Challenge of Entrepreneurship

    1. Entrepreneurs: The Driving Force Behind Small Business

 

Section 2. Building a Business Plan: Beginning Considerations

    2. Strategic Management and the Entrepreneur

    3. Choosing a Form of Ownership

    4. Franchising and the Entrepreneur

    5. Buying an Existing Business

 

Section 3. Building a Business Plan: Marketing and Financial Matters

    6. Crafting a Winning Business Plan

    7. Building a Guerrilla Marketing Plan 
    8. Creating a Solid Financial Plan 
    9. Managing Cash Flow

 

Section 4. Small Business Marketing Strategies

    10. Pricing and Credit Strategies

    11. Integrated Marketing Communications

    12. Global Marketing Strategies

    13. E-Commerce and Entrepreneurship

 

Section 5. Putting the Business Plan to Work: Finding Financing

    14. Sources of Equity Financing

    15. Source of Debt Financing

 

Section 6. Location and Layout

    16. Location, Layout, and Physical Facilities

 

Section 7. Managing a Small Business: Techniques for Enhancing Profitability

    17. Purchasing, Quality Management, and Vendor Analysis

    18. Managing Inventory

 

Section 8. Managing People: A Company’s Most Valuable Resource

    19. Staffing and Leading a Growing Company  

 

Section 9. Legal Aspects of Entrepreneurship

    20. Management Succession and Risk Management

    21. Ethics, Social Responsibility, and the Entrepreneur

    22. The Legal Environment: Business Law and Government Regulation

 

Appendix: Sample Business Plan

 

Index

 

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  • 0131864009Effective Small Business Management, CourseSmart eTextbook, 8/E
    Scarborough & Zimmerer
    © 2006 | Prentice Hall | On-line Supplement; 848 pages | Instock
    ISBN-10: 0131864009 | ISBN-13: 9780131864009
    URL: http://www.coursesmart.com
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  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Out of Stock
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

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