Prentice Hall

Business



Business English: Writing in the Workplace (Neteffect Series), 4/E
Blanche Ettinger, Educational Director, Bronx Community College of CUNY
Edda L. Perfetto, Educational Director, Educational Consultant

ISBN-10: 0131565702
ISBN-13: 9780131565708

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 416 pp
Published: 12/30/2006

Suggested retail price: $78.00
Buy from myPearsonStore

For courses in Business Communications and Business Writing.

 

Communication for the Workplace, 4th Edition focuses on the fundamentals of written communication within the context of workplace situations. This book discusses basic problems in written communication (good sentence structure, accurate punctuation, and effective mechanics and spelling) and encourages students to develop their own writing skills. Using a hands-on, concise approach, it helps students progress from a novice level of writing to a stage where they are confident in their communication skills. An abundance of business writing samples, activities and cases are included from a variety of fields such as banking, telecommunications, real estate, health care and more!

For courses in Business Communications and Business Writing.

 

Communication for the Workplace, 4th Edition focuses on the fundamentals of written communication within the context of workplace situations. This book discusses basic problems in written communication (good sentence structure, accurate punctuation, and effective mechanics and spelling) and encourages students to develop their own writing skills. Using a hands-on, concise approach, it helps students progress from a novice level of writing to a stage where they are confident in their communication skills. An abundance of business writing samples, activities and cases are included from a variety of fields such as banking, telecommunications, real estate, health care and more!  

 

Hallmark Features

 

Hands-on and concise approach to teaching basic language and writing principles–includes features such as Language Arts Recall, Building English Power, Building Word Power.

  • Makes material less threatening and accessible to multiple learners.
  • Includes sections on writing pointers, models of correspondence, and e-mail communication. 

Industry-specific format–includes samples from banking, telecommunications, real estate, health care and more!

  • Relates English and writing skills directly to workplace situations.
  • Broadens the student’s knowledge of today’s workplace. 

Drill Reviews—appear throughout the text.

  • Refresh readers’ knowledge of basic English grammar and provide an easy-to-use reference for future writing activities.  

Application Exercises—appear throughout the text.

  • Contains over twenty exercises relating to specific composing deficiencies.
  • Provides practice in areas that can be problematic, such as writing in complete thoughts, changing verb tense, and misplacing modifiers.  

Proofreading and Editing Activities—appear throughout the text.

  • Reinforce basic English skills by providing practice identifying and correcting sample memos, emails, reports and other business-related documents.

Case Studies—appear throughout the text.

  • Highlight over 70 case studies related to the fields of banking, telecommunications, real estate, health care and more!
  • Includes a problem solving case study withscenarios that help readers develop their own problem solving and communication abilities. 

Language Arts Recall

Section reviews grammar, punctuation, and English usage rules followed by a short deductive approach exercise to reinforce learning.

 

Building English Power

This review exercise applies the rules learned in the Language Arts Recall section.

 

Building Word Power

Vocabulary related to a particular industry is introduced; words are taken from the documents that will be completed in the chapter.

 

On the Alert

This segment alerts the student to troublesome words and technical keyboarding formats that appear in the chapter.

 

Industry Perspectives

This exercise has a dual purpose. Students are given updated information about trends in particular industries. At the same time, students are required to proofread and correct errors in English usage, punctuation, and formatting. Each exercise builds on principles studied in previous lessons; again, reinforcing learning.

 

Editing Power

Students are given more complex tasks which require editing, proofreading, and formatting rough draft copy. In keeping with the guidelines of the book, previously learned principles are incorporated into the content.

 

Writing Practicum

This is an important activity in each chapter. It deals with troublesome aspects of writing. Through a variety of exercises, students refine their writing skills by tackling individual areas of concern, such as correct use of verb tenses, word choices, parallelism, and concise writing.

 

Writing Power

All prior activities culminate in this section. Students develop their ability to compose correspondence. Within the chapter, the cases progress from easy assignments to more complex cases that require mastery of language arts and decision marking. The transition from one chapter to another is also noted by incorporating previous learning.

 

Report Writing Power

In later chapters, students are expected to prepare reports, proposals, news releases, and minutes of meetings.

 

Surfing the Web

The use of the Internet is crucial in global communications. In the latter part of the book, students are assigned tasks that involve obtaining information on the Web. This assignment gives students an opportunity to refine researching skills which they need both in academic and business environments.

 

OTHER FEATURES OF THE TEXT

  • Web exercises related to realistic research topics
  • Annotated models of letters, memorandums, and report
  • Corporate snapshots featuring individual companies
  • Job snapshots portraying a variety of jobs within an industry
  • Notations highlighting cultural diversities pertinent to the business world 

Writer’s OneKey: This is an online tutorial resource site that includes grammar and punctuation review exercises, practice quizzes, research guidelines, and tutorial writing assistance. Students will be able to interact with their instructor by linking on to course documents and progress reports.

 

Wherever applicable, Writer’s OneKey is correlated with the text chapters. Access to this Web site offers students another venue for reinforcing writing skills

 

Self-Assessment Exercises: These exercises appear at the end of each chapter. They can be used as practice tests to assess the student’s understanding of concepts or as tests for grading. Unit tests for formal grading are also included in the text content.

 

This edition has been updated to include:

  • Expanded exercises in Building English Power
  • Expanded exercises in Writing Practicum sections
  • New case studies on email correspondence
  • New Web assignments focusing on research
  • More information on job snapshots, cultural communication and job tidbits
  • New chapter self-assessments and unit tests

1.      Banking on Good Sentence Structure

2.      Ensuring Subject-Verb Agreement

3.      Investing in Subject-Verb Agreement

4.      Telecommunicating with Verbs

5.      Lots of Commas in Real Estate

6.      Maintaining Healthy complex Sentences

7.      Retailing Commas in Words, Phrases, and Clauses

8.      Check-in with the Semicolon

9.      Marketing Possessives

10.  Traveling with Colons and Pronouns

11.  Governing Quotations

12.  Help Wanted: Applying Hyphens and Numbers Correctly

 

APPENDIX A: ANSWER KEYS BY CHAPTER

APPENDIX B: MODEL DOCUMENTS

APPENDIX C: ADDRESSING GOVERNMENT OFFICIALS

APPENDIX D: POSTAL ABBREVIATIONS

APPENDIX E: PROOFREADERS’ MARKS

APPENDIX F: PERSONAL DICTIONARY

 

INDEX

Blanche Ettinger is a professor in the Department of Secretarial and Office Information Systems at Bronx Community College of The City University of New York.  She received her M.S. degree from Hunter College of The City University of New York and an Ed.D. in business education from New York University.  Blanche is recognized nationally for her professional contributions and involvement in business education.  Among the many awards, Blanche received the prestigious Delta Pi Epsilon National Research Award for her dissertation on identifying word processing competencies to develop a curriculum at the post-secondary level.  She has served on many executive boards of college and professional associations.  Through the years, Blanche has been a speaker, moderator, and panelist at national and local professional seminars.  Among her publications (some with co-authors) are:  Machine Transcription, Applied Language Skills, Third Edition; Medical Transcription; career series that include Opportunities in Secretarial Careers, Opportunities in Office Occupations, and Opportunities in Customer Service Careers; A Secretary’s Reference Guide for use at Bronx Community College.  

 

Edda Perfetto received her Master’s degree from Hunter College of the City University of New York and an Ed.D. from New York University.  For over thirty-five years, Edda was a dedicated teacher, supervisor, and Dean of Students on the secondary level. She also taught secretarial studies at the community college level. Her interest in providing instructional materials that were relevant and exciting to her students motivated Edda to focus her doctoral studies in the area of curriculum and instructional design.  She co-authored Machine Transcription, Applied Language Skills, Third Edition; conducted seminars and workshops on methods of teaching business education subjects; and was actively involved on the executive boards of  professional organizations.  Well-respected by her colleagues, Edda received numerous professional awards as an outstanding educator.   

 

The authors are accessible to any colleague who seeks their support.  They are willing to share their experiences in the teaching of business communications.  You can get in touch with Blanche and Edda by e-mail or a simple phone call.  They wish you success with the text.

View a Sample Chapter PDF:

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

    CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

     

  • 0135018277Business English: Writing in the Workplace, CourseSmart eTextbook, 4/E
    Ettinger & Perfetto
    © 2008 | Prentice Hall | Electronic Book; 416 pages | Instock
    ISBN-10: 0135018277 | ISBN-13: 9780135018279
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions