Business

Appropriate for undergraduate college and technical school courses in Business Communications, Professional Communications, and Career Planning/ College Success.

This comprehensive and practical guide provides useful planning tools for successful career planning while presenting a wide variety of writing and speaking tasks students can expect to encounter in the workplace.

• Provides detailed, step-by-step, instructions for producing well-designed business documents, preparing effective presentations, and participating productively in a number of business settings. Pg.___

• Sections are logically organized by career steps, beginning with Applying for Work, and followed by Discovering Your Role in an Organization, Communication in Your Organization, Working on Team Projects, finally ending with Looking Down the Road. Pg.___

• Provides students with the general procedures for producing clear, direct messages . Pg.___

• Presents different types of communications in separate sections. Pg.___

• Allows students to find specific information easily and quickly. Pg.___

• Covers designing communications for all message styles including:

  • Face-to-face. Pg.___

  • Fax-to-fax. Pg.___

  • Email-to-email. Pg.___

• Provides practical tips on persuasive presentations. Pg.___

• Develops effective decision-making. Pg.___

• Introduces team/collaborative communications. Pg.___

• Covers reverse-engineering of credentials on resumes. Pg.___

• Improves reading, telephone, and organizational skills.

• Includes several important pedagogical aids. Pg.___

  • Exercises deal with a variety of business situations. Pg.___

  • Short applications in areas such as quality control, inventory control, human resources, production, marketing, and accounts payable and receivable. Pg.___

  • Powerpoint slide shows support individual chapters Pg.___

  • Language arts shareware/freeware programs including reviews and teaching suggestions. Pg.___

  • Interactive case studies with links to sites on the World Wide Web. Pg.___

  • Team-building exercises for coordinating report preparation. Pg.___

I. APPLYING FOR WORK.

II. DISCOVERING YOUR ROLE IN AN ORGANIZATION.

III. COMMUNICATING IN YOUR ORGANIZATION.

IV. WORKING ON TEAM PROJECTS.

V. LOOKING DOWN THE ROAD.

Business Communication - Oral and Written (Business Communications)
Business Communication - Written (Business Communications)

View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.