Prentice Hall
Fashion & Interior Design
ISBN-10: 013159236X
ISBN-13: 9780131592360
Publisher: Prentice Hall
Copyright: 2008
Format: Paperback with DVD; 496 pp
Published: 05/23/2007
Suggested retail price: $71.00
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For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Known for its clear depiction of retail buying, this edition reflects what buyers face everyday in their pursuit of excellence. Focusing on the changes in today’s market, the book includes two new chapters: one addressing diverse ethnicities and the other exploring the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet as a means of product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book continues its tradition of preparing readers for their role as professional retail buyers.
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New to this Edition
New! Chapter 8: Multiculturalism: Assessing Product Needs of America’s Major Ethnicities–addresses how to make effective buying decisions for various populations.
· Discusses different product classifications and how consumer groups go about purchasing them.
· Shows how to assess the demographics of various ethnicities and make concrete buying decisions based on these variances.
New! Chapter 14: The Importance of Business Etiquette When Purchasing in the Global Markets–updates material to reflect the increase in international markets.
· Reveals why buyers must be knowledgeable of customs, business etiquette, etc. when purchasing materials abroad.
· Examines areas of social and cultural awareness, political neutrality, the mastering of cross cultural skills and more!
New! Updated to reflect:
· Buying changes in the current market
· New Retail Buying Focuses
· Additional Case Studies
· New artwork and a new color insert
Hallmark Features
Complete step-by-step approach–shows how buyers plan their purchases.
· Familiarizes students with the buying process.
Eight-page color insert–depicts the different stages of merchandise acquisition planning and the actual procurement of goods.
· Provides a strong visual showing how buyers conduct their daily responsibilities.
Contemporary market considerations–are covered throughout, such as Buying for Discount Operations ( Ch. 3), Consumer Analysis (Ch. 7), and Wholesale Purchasing on the Internet (Ch. 15).
· Discusses current issues impacting buyers today.
A companion DVD–comes with each student text and contains a two-part production providing an on-site view of purchasing, planning, and buying.
· Presents a real-world visual representation of purchase planning and buying.
End-of-Chapter tools–including Language of the Trade, Summaries of Key Points, Review Questions, and Case Problems.
· Reinforce the practical approach of the text and identify key concepts for each chapter.
New to this Edition
New! Chapter 8: Multiculturalism: Assessing Product Needs of America’s Major Ethnicities–addresses how to make effective buying decisions for various populations.
· Discusses different product classifications and how consumer groups go about purchasing them.
· Shows how to assess the demographics of various ethnicities and make concrete buying decisions based on these variances.
New! Chapter 14: The Importance of Business Etiquette When Purchasing in the Global Markets–updates material to reflect the increase in international markets.
· Reveals why buyers must be knowledgeable of customs, business etiquette, etc. when purchasing materials abroad.
· Examines areas of social and cultural awareness, political neutrality, the mastering of cross cultural skills and more!
New! Updated to reflect:
· Buying changes in the current market
· New Retail Buying Focuses
· Additional Case Studies
· New artwork and a new color insert
Table of Contents
SECTION ONE: INTRODUCTION TO RETAIL BUYING
1. The Buyer’s Role
2. Buying for Traditional Retail Organizations
3. Buying for Discount Operations
4. Buying for Off-Price Retail Operations
5. Buying for Off-Site Retail Operations
6. The Market Specialists and How They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
7. Consumer Analysis
8. Multiculturalism: Assessing Needs of America’s Major Ethnicities
9. What to Buy
10. How Much to Buy
11. Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
12. Purchasing in the Domestic Marketplace
13. Foreign Market Purchasing
14. The Importance of Business Etiquette When Purchasing in the Global Markets
15. Wholesale Purchasing on the Internet
16. Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
17. Merchandise Pricing
18. The Development of Private-Label Programs
19. Disseminating Product Information to Retail Personnel
20. The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising
This edition has been completely updated, and features and two new chapters that bring the materials up-to-date. It is an essential read for those entering the field of retail buying and merchandizing.
THE NEW CHAPTERS ARE:
- Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities.
Buyers and merchandisers must assess the demographics of the various ethnicities to make concrete buying decisions. Also addressed are the different product classifications and how these consumer groups go about purchasing them.
- The Importance of Business Etiquette When Purchasing in Global Markets.
Buyers must be knowledgeable in terms of etiquette when going offshore to meet with the sellers of different products. Attention to this will more than likely render the best terms for the retail merchandising team.
Included with this text is a DVD containing a two-part production providing an on-site view of purchasing, planning, and buying, The action progresses from the stages of a buyer planning the purchase, through the buyer visiting the wholesale market, featuring many of the stops made in finalizing the purchase. The footage for the DVD was created in various buyers’ premises including the New York City Garment Center, a resident buying office, in showrooms, and in other real-life settings.
- Retail Buying DVD for Retail Buying, 8/E
Diamond
© 2008 | Prentice Hall | DVD | Out of Stock
ISBN-10: 0131592394 | ISBN-13: 9780131592391
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.