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Entreprenuership: Successfully Launching New Ventures and OneKey CourseCompass
Bruce R. Barringer, University of Central Florida
R. Duane Ireland, Texas A&M University

ISBN-10: 013169569X
ISBN-13: 9780131695696

Publisher: Prentice Hall
Copyright: 2006
Format: Kit/Package/ShrinkWrap; 504 pp
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Suggested retail price: $140.00
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Undergraduate course in Entrepreneurship and New Venture creation.

 

This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising.  This text places a unique and special emphasis on developing a successful business idea early in the process.  By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus – Where a great idea meets a great process.


For undergraduate courses in Entrepreneurship and New Venture creation.

This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising.  This text places a unique and special emphasis on developing a successful business idea early in the process.  By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus – Where a great idea meets a great process.

 How do you emphasize the importance of developing a successful business idea in your course?

Developing a Successful Business Idea – Recognizing that most new ventures fail due to the lack of careful development of a business idea has prompted a focus on the early part of the process in a unique, four-chapter, Part II entitled: Developing Successful Business Ideas. 

        -Helps students understand the importance of carefully following the entrepreneurial process, especially in the early stages of their new venture.

Would you value a text that emphasizes the importance of developing a feasibility analysis early in the investigation of a new business idea?

Feasibility Analysis Chapter – A complete chapter (Ch. 3) is devoted to feasibility analysis because entrepreneurs tend to underestimate the amount of competition there will be in the marketplace and tend to overestimate their personal chances for success. This chapter helps students understand how to analyze and diagnose the feasibility of an idea.         

        -Helps students to understand how to qualify and quantify whether an idea is worth pursuing

 

Business Feasibility Analysis Pro software by Palo Alto, the creators of Business PlanPro. This wizard based software is a step-by-step guide and an easy-to-use tool to complete a feasibility analysis on a business idea.The program is designed to help students test the feasibility of a business idea and to generate gradable classroom assignments.

        -Provides instructors with a easily assignable feasibility analysis project.

       -Gives students a structured template for completing a feasibility analysis in an interactive online environment.

OTHER POINTS OF DIFFERENCE

 

Do you believe students would benefit from seeing how actual entrepreneurial ventures have failed?

What Went Wrong? – This unique feature in every chapter explains the missteps of seemingly promising entrepreneurial firms. (e.g. p. 88)

        -Highlights for students the reality that sometimes things go wrong if the fundamental concepts in the chapters aren’t adhered to.

Would you like your students to be able to critically evaluate their own venture through the eyes of a VC?

“You Be the VC”  - This unique, chapter ending feature presents a “pitch” for funding from an emerging real-life entrepreneurial firm and encourages students to critical thinking and debate over whether a particular venture should or should not receive funding. (e.g. p. 93)

        -Students will learn not only to look at an idea as the entrepreneur, but also evaluate the merits through the eyes of a VC.

Do you use cases when teaching this course?

30 original medium-length case studies – Cases written by the text authors to complement the chapter content, with case notes available in the instructor manual.

        -Allows students to apply chapter content to a case problem.

 

Six comprehensive cases – Six cases published by reputable case houses including 3 Babson Cases w/ Case Video. Author prepared case notes are available in the instructor manual.

        -These cases help students to pull together concepts covered in multiple chapters of the text.

I . DECISION TO BECOME AN ENTREPRENEUR

 

    1. Introduction to Entrepreneurship

 

II. DEVELOPING  SUCCESSFUL BUSINESS IDEAS

 

    2. Recognizing Opportunities and Generating Ideas

 

    3. Feasibility Analysis

 

    4. Industry and Competitor Analysis

 

    5. Developing an Effective Business Model

 

III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

 

    6. Building a New Venture Team

 

    7. Assessing a New Venture’s Financial Strength and Viability

 

    8. Preparing the Proper Ethical and Legal Foundation

 

    9. Writing a Business Plan

 

    10. Getting Financing or Funding

 

IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

 

    11. Unique Marketing Issues

 

    12. The Importance of Intellectual Property

 

    13. Preparing for and Evaluating the Challenges of Growth

 

    14. Strategies for Firm Growth

 

    15. Franchising

 

Glossary

 

Name Index

Subject Index

Company Index

Photo Credits

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  • 0131863037Entreprenuership: Successfully Launching New Ventures, CourseSmart eTextbook
    Barringer & Ireland
    © 2006 | Prentice Hall | On-line Supplement; 504 pages | Instock
    ISBN-10: 0131863037 | ISBN-13: 9780131863033
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