Prentice Hall

Culinary, Hospitality, Travel & Tourism



Cases in Hospitality and Tourism Management
Robert M. O'Halloran, University of Memphis
Ken Jarvis, Anne Arundel Community College
Amy M. Allen-Chabot, Ann Arundel Community College

ISBN-10: 0131700758
ISBN-13: 9780131700758

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 128 pp
Published: 05/10/2005

Suggested retail price: $31.60
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Students making an introduction to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique text.  The virtual exposure found in its case study experiences will enhance student curriculum and careers.

23 interesting cases-Offer class discussion opportunities based on real-life scenarios with possible outcomes.

~Provides students with insight to various management styles as well as to the versatility necessary for managing in the industry.

 

A wide variety of cases-In the businesses of foodservice; lodging; resort and club management; and tourism.

~Increases student’s knowledge and interest in the industry.

Case objectives.

~Gives students an understanding of the nature of the case.

Suggested outcomes for each case.

~Supplies students with a benchmark.

Table of Contents

 Cases in Food Service Management
  • Menu Extensions in a Fast Food Operation, Amy Allen-Chabot Ph.D, RD, Assistant Professor, Anne Arundel Community College 
  • The Waitress with a Nose Ring, Susan Kosharek, MS, RD, LD, private practice
  • Menu changes resulting from food delivery shortages, Amy Allen-Chabot Ph.D, RD, Assistant Professor, Anne Arundel Community College
  • The Case of the Excessively Busy Line Co., George Alexakis Ed.D., Lecturer Business and Hospitality Administration, Nova Southeastern University
  • The Redesign of a School Cafeteria, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
  • The Employee Whose Personal Habits Defy Sanitation Guidelines, Linda Kautz Osterkamp, PhD, RD, FADA Nutrition Consultant and Adjunct Faculty, University of Arizona 
  • Marketing Ingenuity & Product Development, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
  • Vending Opportunities, Robert M. O’Halloran, Ph.D., & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
  • The Buses are coming!  A Management Planning Case Study, Oscar Oberkircher, MS, Lecturer: Human Ecology Department, Oneonta State College
  • Rebidding the Contract, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis  

Cases In Lodging 

  • Leadership Expectations at the Benson Hotel, Matthew Sorensen MA, MHCIMA, CHE, Instructor, Hospitality Management, Bermuda College
  •  Labor Productivity - a Hotel Case Study, Dolf Mogendorff, Ph.D., Research Director and Raymond Simonds, Business Development Director, Eproductive Ltd,  Surrey, United Kingdom. 
  • Partnership Marketing: The Forte Hotels Exemplar, William Hsu, M.S., Brigham Young University Hawaii and Robert M. O’Halloran, Ph.D. Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons David M. Hensarling, M.S., State University of New York/ Plattsburgh
  • Franchise Services Evaluation, Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis
  • The Madison Hotel in Memphis: A case study in the creation and development of a boutique hotel,             John Hurley, M.S., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis  

Cases in Resort & Club Management 

  • A Fresh Start at the Rainbow Golf Resort, Matthew Sorensen MA, MHCIMA, CHE, Instructor, Hospitality Management, Bermuda College 
  • Blue Thistle Country Club, Edward Merritt, Ph.D., Collins School of Hospitality Management, California Polytechnic and State University Pomona  
  • Work Morale and Motivation, Ronnie J. M. Yeh, Ph.D. Assistant Professor, Hospitality Foodservice & Hotel Management, Department of Family and Consumer Sciences, California State University, Long Beach

Cases in Tourism

  • The Adirondacks: Human & Nature Tourism Partnership, Robert M. O’Halloran, Ph.D. & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
  • Developing Jordanian Tourism Products and Services, Robert M. O’Halloran, Ph.D. & Cynthia S. Deale, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
  • Mount Evans Scenic Byway: "Is It Being Loved to Death? Or is this a Business Opportunity? Robert M. O’Halloran, Ph.D., Kemmons Wilson School of Hospitality & Resort Management, University of Memphis 
  • Border Tourism Synergies in the North Country: (New York and Quebec) Robert M. O’Halloran, Ph.D., & Cynthia S. Deale, Ph.D.,  Kemmons Wilson School of Hospitality & Resort Management, University of Memphis  

Cases by Business Type 

Food Service

  • Menu Extensions in a Fast Food Operation
  • The Waitress with a Nose Ring
  • Menu changes resulting from food delivery shortages
  • The Case of the Excessively Busy Line Cook
  • The Redesign of a School Cafeteria
  • The Employee Whose Personal Habits Defy Sanitation Guidelines
  • Marketing Ingenuity & Product Development
  • The Buses are coming! A Management Planning Case Study
  • Vending Opportunities
  • Rebidding the Contract 

Lodging

  • The Madison Hotel in Memphis: A case study in the creation and development of a boutique hotel
  • Leadership Expectations at the Benson Hotel
  • Partnership Marketing: The Forte Hotels Exemplar
  • Franchise Services Evaluation
  • Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons
  • Labor Productivity - a Hotel Case Study 

Resort & Club Management

  • Blue Thistle Country Club
  • A Fresh Start at the Rainbow Golf Resort
  • Work Morale and Motivation 

Tourism

  • The Adirondacks: Human & Nature Tourism Partnership
  • Developing Jordanian Tourism Products and Services
  • Mount Evans Scenic Byway: "Is It Being Loved to Death? Or is this a Business Opportunity?

Border Tourism Synergies in the North Country: (New York and Quebec)

  • Student Solutions Manual
    Allen-Chabot
    © 2006 | Prentice Hall | Paper; 36 pages | Instock
    ISBN-10: 0132190028 | ISBN-13: 9780132190022


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