Prentice Hall

Culinary, Hospitality, Travel & Tourism



Travel and Tourism: An Industry Primer
Paul S. Biederman, NYU School of Continuing & Professional Studies

ISBN-10: 0131701290
ISBN-13: 9780131701298

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 640 pp
Published: 04/05/2007

Suggested retail price: $83.00
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For introductory courses in Travel and Tourism.

 

Written for a diverse audience, this book explores travel and tourism comprehensively—examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today.

 

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For introductory courses in Travel and Tourism. Written for a diverse audience, this book explores travel and tourism comprehensively–examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today.

 

Hallmark Features

 

Experienced author–a former chief economist at Trans World Airlines.

·        Offers a thoughtful examination of travel and tourism’s domestic and global impact.

·        Explores a broad range of introductory topics, travel sectors, promotional strategies and specialty areas through the eyes of an industry veteran.

 

Contributions from additional academics and professional experts–in the field.

·        Brings insights into specialty areas such as: tourism motivation (ch. 3), destination marketing (ch. 15) , sustainable tourism (ch. 4), ecotourism and government (ch. 16), politics and tourism (ch. 17), revenue management (ch. 18)  and technology (integrated).  

 

Strong economics and finance coverage–gives students a solid basis for understanding the fundamentals of travel and tourism.

·        Discusses how various sectors work separately and together.

·        Includes information on each sectors performance, prospects, statistics, case studies and more!

 

Section V: Management Tools–highlights key techniques necessary for decision-making in the industry.

·        Devotes coverage to important financial principles that help make the business more successful, such as: revenue management, economics and forecasting.

·        Relates underlying business principles directly to the travel and tourism industry.

 

Coverage designed for all–including undergraduates, graduates and industry professionals.

·        Offers a format that can be used effectively with a variety of audiences and a variety of learning goals.

 

200 photographs and illustrations–provide concrete examples of chapter content.

·        Gives readers a visual reference point for places they may not have seen or experienced.

 

Focus on Technology inserts–are integrated throughout the text.

·        Discuss how technology is impacting travel and tourism.

·        Offers an up-to-date view point and contemporary perspective.

 

Interviews with industry leaders–such as: David Neelman (Jet Blue), Jack Haugsland ( Greyhound), Bob Dickinson ( Carnival) and more!

·        Introduce readers to leading individuals in the field.

·        Give readers a glimpse at the companies and people that comprise the travel and tourism industry today.

 

Table of Contents

 

PART ONE: THE INTRODUCTORY COURSE

Section One: Getting Acquainted with Travel & Tourism

1.      Dimensions of Travel and Tourism

2.      An Economic Overview of Travel & Tourism

3.      The Psychology of Travel

4.      Sustainable Tourism Development

 

Section Two: The Sectors

5.      The Airline Industry

6.      The Rail, Motorcoach and Rental Car Industries

7.      The Cruiseline Industry

8.      Amusement Parks and Other Major Attractions

9.      The Gaming Industry

10.  Lodging

11.  The Food Service Industry

12.  Conventions and Meetings

 

PART TWO: ADVANCED MATERIAL

Section Three: Defining, Promoting and Selling the Product

13.  Travel Agents and Tour Operators

14.  Distribution Channels

15.  Destinations: A Psychographic and Sociological Perspective

 

Section Four: Conservation and Intervention

16.  Ecotourism: Tourism’s Green Adventure

17.  Government, Politics and Tourism

 

Section Five: Management Tools

18.  Revenue Management: The Art & Science of Maximizing Revenue

19.  Measuring the Economic Impact

20.  Forecasting

 

Section Six: What’s Next for the Industry?

21.  The Future

 

TRAVEL AND TOURISM:    An Industry Primer

 

Paul S. Biederman

with      Jun Lai

            Jukka M. Laitamaki

            Hannah R. Messerli

            Peter D. Nyheim

            Stanley C. Plog

 

 

A comprehensive educational experience for students looking to make careers in travel and tourism as well as industry professionals already there, this book is organized to serve undergraduate and graduate programs and non-academic readers alike.  Written by a former chief economist at Trans World Airlines and now an adjunct professor at New York University with contributions from academic and professional experts in their fields, this book will lead readers through the economic fundamentals of each sector, examine travel and tourism’s domestic and global impact and provide some of the basic tools necessary for decision-making in the industry. 

 

The contents include:

 

            Learning Objectives

            End of chapter summaries

            Margin glossaries

            Discussion questions

            Website listings

            Interviews with industry leaders

            Focus on Technology inserts

            Over 200 photographs and illustrations

            A look into the future

 

 

“Dr. Biederman and his contributing authors have written the ideal text combining explanations on how the various sectors work separately and together, their performance and prospects, current statistics, case studies, online resources and industry interviews.”

 

                                    Dr. Lalia Rach, Associate Dean and HVS International Chair,

                                    PrestonRobertTischCenter for Hospitality, Tourism and Sports

                                    Management,  New YorkUniversity

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    Biederman
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