Introduction to Hospitality Management (Hospitality)

For courses in Strategic Management or Policy in Hospitality Programs.

 

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance.  Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.  

• Strategic Management in the Hospitality Industry, 3/E
  Olsen, West & Tse
  © 2008 | Prentice Hall | Paper; 384 pages | Instock
  ISBN-10: 0131196626 | ISBN-13: 9780131196629
  Brief Description | Buy from myPearsonStore
  

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.