Fashion & Interior Design

For introduction to fashion, design, or marketing courses that involve research.

This book is geared specifically to information fluency for the fashion industry – covering traditional and non-traditional research – and is meant to help the reader overcome any Internet research phobia. Written to make students more proficient and confident in using the Internet and the computer as a tool for conducting research, this book provides insider industry secrets to researching the Internet for fashion design and/or fashion marketing related information through easy to understand and follow step-by-step exercises. The companion CD contains over 1,600 URLs including links for business, marketing, forecasting, global trade shows, global sourcing markets by country, and a global list of online museums and other historical and art resources. This book will teach students to research beyond Google™, how to use Boolean Logic and Search Engine Math, to conduct an Advanced Search online, and give them a better understanding of how to mine the Deep Web.

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Step-by-step format — Throughout the book.

~Instructors can refer exercise for students and CD provides answers so they can gauge their comprehension.

Practical industry insider interviews — On how to research.

~Provide real-world examples, interviews and images on researching online.

Companion CD — Contains over 1,600 URLs, glossaries, and answers to exercises.

~Provides students with links to Art and artists; Business and marketing; Exhaustive list for the many museums world-wide; Listings for the leading fashion trade organizations, trade shows and merchandise marts; Extensive designer links; Complete list of the leading Career Sites; Leading U.S. government sites; Global sourcing sites by country; Buying offices for the major U.S. retail stores; Forecasting trends and statistic sites; Libraries online including URLs for clichés, quotes, textiles glossaries, traditional dictionaries and more online.

Free downloadable software.

~Instructors and students can access a free copy of Adobe Acrobat to view the files on the CD.

1. Sourcing What is it? And Who Needs it?
2. Traditional Resources — Then and Now.
3. Using Non-traditional Resources — The Internet.
4. Internet & Search Engine Savvy.
5. The Deep Web Myths and Marvels.
6. Industry Insiders and Interviews.
7. Strategic Links at a Glance.
8. Exercises.
9. Case Studies.

    Glossaries.

Introduction to Fashion (Fashion)

Let’s test your Internet Savvy…

Do you know what the Deep Web is? Are you familiar with Spiders, Boutique Search Engines and Blogs? Do you know how to use Search Engine Math?  When it comes to Internet skills do you struggle with going beyond Google™? How quickly can you locate business and marketing information such as finding statistics for the largest growing segment of the US population or what colors will be popular two years from now? Having trouble answering these questions? You’re not alone! Regardless of which brands of the creative world you are studying or working in, information fluency is the most needed skill for the 21^st century.

Here’s what you’ll find in this text and on the accompanying CD…

• Going beyond Google™ – how to conduct traditional and non-traditional research
• How to use Boolean Logic and Search Engine Math
• How to conduct an Advanced Search online
• How to better understand and mine the Deep Web
• CD includes over 1,6000 URL’s including links for:
• Art and artist
• Business and marketing
• Exhaustive list for the many museums world-wide
• Listings for the leading fashion trade organizations, trade shows and merchandise marts
• Extensive designer links
• Complete list of the leading Career Sites
• Leading U.S. government sites
• Global sourcing sites by country
• Buying offices for the major U.S. retail stores
• Forecasting trends and statistic sites
• Libraries online including URLs for clichés, quotes, textiles glossaries, traditional dictionaries and more online

Also, included are numerous interviews and insights from leading experts on how to research, sample exercises and case studies.

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

• Package ISBN-10: 013159463X | ISBN-13: 9780131594630
  ©2006 | Instock | Suggested retail price: $122.80 | Buy from myPearsonStore
  This package contains:
• Fashion Sleuth, The: How to Resource the Internet for Fashion, 1/E
  Colussy | ©2006 | Prentice Hall | Paper Bound with Disk; 176 pages
  
• Inside Fashion Design, 5/E
  Tate & Edwards | ©2004 | Prentice Hall | Cloth; 480 pages