Prentice Hall
Fashion & Interior Design
ISBN-10: 0131730037
ISBN-13: 9780131730038
Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 384 pp
Published: 11/17/2006
Suggested retail price: $80.80
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For courses in Visual Merchandising or Display.
Contemporary Visual Merchandising and Environmental Design, 4th Edition examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for students and professionals. Rich with photographs and illustrations, the text discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every student copy.
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For courses in Visual Merchandising or Display.
Contemporary Visual Merchandising and Environmental Design, 4th Edition examines every aspect of visual merchandising–from point-of-purchase display to signage–and has become the trusted resource for students and professionals. Rich with photographs and illustrations, the text discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every student copy.
New to the Edition
New! Chapter 14, Display Windows as Settings for “Consumer Theater”–appears in this edition.
· Contributed by Amy Meadows, Manager of Visual Marketing, Marshall Fields.
· Introduces a practical approach to designing display windows that is authored by an industry professional.
New! Chapter 17, Promotion’s Other Components: Advertising, Special Events, and Publicity–appears in this edition.
· Shows the connection between visual merchandising and other marketing efforts.
· Examines the role of advertising, special events and publicity in the success of various retail operations.
New! A new DVD–accompanies each text.
· Explores the field of visual merchandising and provides students with illustrations of the industry.
New! A wealth of new photographs–appear in this edition.
· Reflect the work of today’s visual merchandisers and show contemporary techniques used by industry professionals.
Hallmark Features
Focuses on every aspect of visual merchandising–not strictly fashion apparel.
· Gives students a comprehensive look at all areas of visual merchandising, including: point-of purchase display; graphics in the retail environment; signage; and more!
Emphasizes the fundamentals of good design–throughout the text.
· Gives students a solid foundation in the principles of design and the use of color, lighting, props and materials.
· Examines facilities design, including exteriors, interiors and fixtures.
Examines how to take ideas from concept to completion–see Chapters 2, 15, 16.
· Shows how to turn good concepts into effective visual presentations.
· Emphasizes the stages and processes involved in visual merchandising.
Includes illustrations from retailers of every size–throughout this edition.
· Gives readers a broad reference and numerous examples that vary in space, scope and size.
Incorporates sixteen full-color pages–which portray the state of visual merchandising today.
· Keeps readers interest by presenting information in a visually exciting way.
Offers In the News articles and company Profiles–throughout the text.
· Adds relevance to chapter material and demonstrates how retailers have used visual merchandising as part of their business strategy.
Offers diverse assignment material–at the end of each chapter.
· Includes terms of the trade, chapter review, discussion questions, case problems, Internet exercises, projects and more!
New to the Edition
New! Chapter 14, Display Windows as Settings for “Consumer Theater”—appears in this edition.
· Contributed by Amy Meadows, Manager of Visual Marketing, Marshall Fields.
· Introduces a practical approach to designing display windows that is authored by an industry professional.
New! Chapter 17, Promotion’s Other Components: Advertising, Special Events, and Publicity—appears in this edition.
· Shows the connection between visual merchandising and other marketing efforts.
· Examines the role of advertising, special events and publicity in the success of various retail operations.
New! A new DVD—accompanies each text.
· Explores the field of visual merchandising and provides students with illustrations of the industry.
New! A wealth of new photographs—appear in this edition.
· Reflect the work of today’s visual merchandisers and show contemporary techniques used by industry professionals.
Table of Contents
1. The Visual Merchandising Concept in a Contemporary Environment
2. Planning and Developing Visual Presentations
3. Facilities Design: Exteriors, Interiors, and Fixturing
4. Mannequins and Other Human Forms
5. Materials, Props, and Tools of the Trade
6. Principles of Design
7. Color: Fundamental Concepts and Applications
8. Lighting: Dramatizing the Selling Floor and Display Areas
9. Themes and Setting for Windows and Interiors
10. Energizing the Specialty Boutique
11. Signage: The Tool That Tells A Story
12. Graphics in the Retail Environment
13. Point-of-Purchase Display
14. Display Windows as Setting for “Consumer Theater”
15. Execution of a Visual Display
16. Crating the Overall Concept: From Conception to Completion
17. Promotion’s Other Components: Advertising, Special Events, and Publicity
- Video, 4/E
Diamond
© 2007 | Prentice Hall | DVD | Instock
ISBN-10: 0131730053 | ISBN-13: 9780131730052
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.