Education

With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.

Beginning with the organizational characteristics of public relations this text  offers coverage of  specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.

•  Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving.
• A greater emphasis on the role of principals in school and community relations helps prepare administrators for these challenges.
• A new chapter (chapter 10) on communicating with parents and the community provides practical guidance in this important function of school leadership.
•  Increased attention to the use of technology in practice prepares school leaders for the challenges of today's schools.

Features of the fourth edition include:

• NEW! Greater focus on principals and their role in public relations.
• NEW! Greater attention throughout the text on the use of technology in practice.
• NEW! Greater attention to understanding and dealing with emerging school reform trends.
• NEW!  A new chapter (Chapter 10) on communicating with parents and the community.
• NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools.

Chapter 1        School Public Relations: A New Agenda

Chapter 2        Changes in Society and Schools

Chapter 3        Public Opinions and Political Contexts

Chapter 4        Legal and Ethical Aspects of Public Relations

Chapter 5        Social Dimensions of Public Relations

Chapter 6        Public Relations in a Communication Context

Chapter 7        Programming in Public Schools

Chapter 8        Programming in Private and Nontraditional Public Schools

Chapter 9        Building Effective Public Relations Plans

Chapter 10      Community Relations

Chapter 11      Media Relationships

Chapter 12      Collecting and Analyzing Decision-Oriented Data

Chapter 13      Developing and Executing a Successful Funding Campaign

Chapter 14      Responding to Crisis

Chapter 15      Evaluating Public Relations Programs

School and Community Relations (Educational Administration & Leadership)

With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.

Beginning with the organizational characteristics of public relations this text  offers coverage of  specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.

Features of the fourth edition include:

·        NEW! Greater focus on principals and their role in public relations.

·        NEW! Greater attention throughout the text on the use of technology in practice.

·        NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW!  A new chapter (Chapter 10) on communicating with parents and the community.

·        NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of the previous edition combining the coverage of districts and schools.

·        Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving.

Related books from Merrill Education:

·        The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and  Preston Green, ISBN: 0-13-098458-2

·        Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4

·        The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1

View a Sample Chapter PDF:

• Allyn & Bacon Digital Media Archive CD-ROM for Education, 2001 Edition
  Allyn & Bacon
  © 2001 | Merrill | CD-ROM Only | Estimated Availability: 12/04/2008
  ISBN-10: 0205319602 | ISBN-13: 9780205319602
  URL: http://www.ablongman.com/dma
  
  
  
• Responding to Hate at School: A Guide for Teachers, Counselors, and Administrators
  Southern Poverty Law Center
  © 2001 | Prentice Hall | Paper | Instock
  ISBN-10: 0130284580 | ISBN-13: 9780130284587
  
  
  

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• Education Custom Database
  Pearson Custom Publishing
  © 2009 | Allyn & Bacon | Electronic Supplement | Instock
  ISBN-10: 0137157711 | ISBN-13: 9780137157716
  
  



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• Public Relations in Schools, CourseSmart eTextbook, 4/E
  Kowalski
  © 2008 | Allyn & Bacon | Electronic Book; 408 pages | Instock
  ISBN-10: 0132081210 | ISBN-13: 9780132081214
  URL: http://www.coursesmart.com
  Brief Description | Buy from myPearsonStore
  

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