Prentice Hall

Business



Guide to Presentations (Guide to Business Communication Series), 2/E
Mary Munter
Lynn Russell

ISBN-10: 0131755234
ISBN-13: 9780131755239

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 160 pp
Published: 06/15/2007

Suggested retail price: $29.33
Buy from myPearsonStore



<>For any course that requires students to make presentations.


Munter/Russell is a clear, concise and practical reference for effective business presentations. 

<>For any course that requires students to make presentations.


Munter/Russell is a clear, concise and practical reference for effective business presentations. 

 

How do you help students prepare for presentations?

 

Many people avoid giving presentations or simply suffer through them.  Munter/Russell helps people understand how to prepare and practice in order to make presentations far less troubling.

 

It answers specific questions in regards to personal presentation style in addition to providing general guidelines for presentations.

 

This book is divided into two sections: strategy and implementation.

 

 

Other Points of Distinction

 

Brief: Summarizes key ideas only.  Culling from thousands of pages of text and research, the authors have omitted bulky examples, cases, footnotes, exercises, and discussion questions.

 

Practical: Offers clear, straightforward tools you can use.  It includes only information you will find useful in professional contact.

 

Reader-friendly: Provides an easy-to-skim format—using a direct, matter-of-fact, and non-theoretical tone.

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

<>Munter/Russell has significantly enhanced and improved the book so that it now includes:

 

        More detailed guidelines for audience analysis and persuasion.

 

        A step-by-step process for drafting a presentation objective.

 

        Additional tips for how to make your main ideas stand out.

 

        A checklist to make sure a presentation is the right way to deliver your message.

 

        More techniques for handling questions, including how to deal with hostile questioners.

 

        New tips on how to outsmart PowerPoint so your slides and decks pages can broadcast your important messages.

Part I:  Presentation Strategy

 

CHAPTER 1

ANALYZE THE AUDIENCE     

Who are they?   

What do they know and expect?    

What do they feel?    

What will persuade them?    

 

CHAPTER 2

IDENTIFY YOUR INTENT    

Consider your general purpose    

Write your presentation objective    

Use your objective to stay focused    

 

CHAPTER 3

MAKE THE MOST OF THE MESSAGE    

Make your message memorable   

Consider the medium    

 

Part II:  Presentation Implementation

 

CHAPTER 4

STRUCTURE THE CONTENT    

Collect, focus, and order information    

Decide what to say    

Prepare for Q&A   

 

CHAPTER 5

DESIGN THE VISUALS    

Choose your equipment    

Begin with your message titles  

Think visually as you design   

Use readable and simple layouts   

Ensure consistency and correctness    

 

CHAPTER 6

REFINE YOUR NONVERBAL DELIVERY    

Analyze your nonverbal style    

Practice your nonverbal delivery    

Manage your nervous symptoms   

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

    With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs.  This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.

     

    Consolidate all your student resources under one cover and in the sequence that best suits your approach, quickly and efficiently.

     

    Receive a free evaluation copy in 7 to 10 business days (for B&W, plus 8 for color).  See exactly what your students would buy at the bookstore before making your final decision.  We print on demand — minimum orders as low as 20 copies - so you’re never tied into a long term commitment.  Change your selections at any time.

     

    Your custom book is published in only 4-6 weeks for B&W content (plus 2 weeks for color) from the time we receive an order from your bookstore.  Extra time is needed when including outside the database content.  Books are digitally printed from electronic files, not photocopied, so production values and quality of images and graphs are very high.

     

    Visit www.pearsoncustom.com/business to get started building your custom book. 

     

    Please contact us with any questions at (800) 777-6872 or email dbase.pub@pearson.com.

  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Out of Stock
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions