Prentice Hall

Fashion & Interior Design



Fashion Retailing: A Multi-Channel Approach
Ellen Diamond, Ajunct Faculty, Nassau Community College

ISBN-10: 0131776827
ISBN-13: 9780131776821

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 432 pp
Published: 01/10/2005

Suggested retail price: $91.60
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For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing.

 

The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry.

 

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Chapter: “Ethics and the Industry.”

~Reflects for students the latest findings and trends in this emerging vital area of concern.

An exploration of new technology.

~Shows students the importance of understanding the new technology offered to retailers.

Other new chapters–Include 1) off-site retailing; 2) purchasing in domestic and off-shore markets, and 3) the development of private labels and brands.

~Gives students the latest information, enabling them to use a text that is exciting and up-to-date.

DVD included with text.

~Gives students a visual understanding of the different components that comprise fashion retailing.

A full exploration of the retail industry–Includes coverage of the internet, catalogs, and home shopping networks.

~Gives students an overview of the entire industry, not just retail outlets.

“Spotlights” of many industry giants.

~Shows students how actual retailers run their businesses.

Pedagogical aids–Includes case problems, review questions, and Internet-based activities.

~Provides students with study aids that focus their attention on key points and develop their research capabilities.

I. INTRODUCTION TO FASHION RETAILING.

  1.  An Introductory Analysis of On-Site Fashion Retailing.

  2.  The Emergence of Off-Site Fashion Retailing.

  3.  Organization Structures.

  4.  The Fashion Consumer: Identification and Analysis.

  5.  Classifications and Methodology of Retail Research.

  6.  Ethics and the Industry.

II.  THE FASHION RETAILER’S ON-SITE ENVIRONMENTS.

  7.  Store Location.

  8.  Designing and Fixturing the Retail Environment.

III.  MANAGEMENT AND CONTROL FUNCTIONS.

  9.  Human Resources Management.

10.  Merchandising Distribution and Loss Prevention.

IV.  MERCHANDISING FASHION PRODUCTS.

11.  Planning and Executing the Purchase.

12.  Purchasing in the Domestic and Off-Shore Markets.

13.  The Retailing and Development of Private Labels and Brands.

14.  Inventory Pricing.

V.  COMMUNICATING WITH AND SERVICING THE FASHION CLIENTELE.

15.  Advertising and Promotion.

16.  Visual Merchandising.

17.  Servicing the Customers in On-Site and Off-Site Ventures.

Appendix: Careers in Fashion Retailing.

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  • 0131724231Fashion Retailing: A Multi-Channel Approach, CourseSmart eTextbook
    Diamond
    © 2006 | Prentice Hall | Electronic Book; 432 pages | Instock
    ISBN-10: 0131724231 | ISBN-13: 9780131724235
    URL: http://www.coursesmart.com
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