Marketing: An Introduction, 8/E
Gary Armstrong, University of North Carolina
Philip Kotler, NorthWestern University

ISBN-10: 0131865919
ISBN-13: 9780131865914

Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 656 pp
Published: 02/27/2006

Suggested retail price: $153.33
Not available for purchase at this time.

For the Principles of Marketing course.   


Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

 

 

 

 

 

 

For the Principles of Marketing course.  


Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

 

 

 

"Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?"

 

The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

 

Tuesday, November 22, 2005

5 Most Influential Business Writers or Management Gurus of the 21st century:
  1. Peter Drucker
  2. Bill Gates
  3. Jack Welch
  4. Philip Kotler
  5. Michael Porter

 

"Did you realize that the American Marketing Association recently adopted a new definition of marketing to be more customer centered?"

  • Consistent with the new definition of Marketing. Armstrong/Kotler is the first book to frame marketing through the new definition of marketing with the customer at the center. In this framework, we still introduce the 4Ps that are the foundation of marketing but we place it in context with current marketing thought that centers around the customer. From the very beginning in Chapter One Armstrong/Kotler develops an integrative customer-value framework that helps students master modern marketing principles and practices in an enjoyable and practical way.   
    • Benefit: Helps frame and bring concepts to life so that students have a solid introduction to marketing.
    • Benefit: Shows students that creating value for customers ultimately captures value from customers in return. 
    • Examples: Pg. 6 (Fig 1.1): A Simple Model of the Marketing Process; Pg. 30 (Fig 1.6): Expanded Model of the Marketing Process; Pg. 17: SouthWest Airlines and how it manages to delight customers through its funny and friendly flight staff.

 

Other Points of Differentiation:

"How do you bring marketing to life in your classroom? Is it important that your textboook uses up-to-date examples that your students can relate to?"

  • NEW! Real Marketing examples. These popular vignettes illustrate important new concepts within real work business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. Examples of new openers and vignettes:
    • NASCAR creates avidly loyal fans by selling not just stock car racing but a high-octane, totally involving experience
    • Nike’s “Just do it! strategy has matured as this venerable market leader has moved from maverick to mainstream

    • Toyota’s Scion brand targets Gen Y without shouting “Buy This Car”

    • Apple Computer founder Steve Jobs used dazzling customer-driven innovation to first start and then remake it again 20 years later

    • Google’s flourishing success despite the dot-com meltdown by focusing on simplifying users’ Web experiences

"How do you bring the latest marketing concepts into your classroom? Is it alot of work to stay current?"

  • NEW! Cutting-edge content. Expanded material on managing customer relationships, supplier satisfaction and partnering, supply chain management, data mining and data networks, buzz marketing and experiential marketing, value-based pricing, marketing channel developments, marketing and diversity, socially responsible marketing, and new marketing technologies.

"Is it important that your text integrate current coverage on customer value, return on marketing investment, technology's impact on marketing, global marketing, and socially responsible marketing?"

  • 5 major themes:
    • Creating value for Customers in Order to Capture Value from Customers in Return - Today's outstanding marketing companies understand the marketplace and customer needs, design value-creating marketing strategies, develop marekting programs that deliver value and satisfaction, and build strong customer relationships. In return, they capture value from customers in the form of sales, profits, and customer equity.
    • Building and managing profitable customer relationships– Emphasizes how today’s marketers must be good at positioning their brands powerfully and managing them well.

    • Measuring and Managing Return on Marketing- Measuring and managing return on marketing investments has become an important part of strategic marketing decision making.

    • Harnessing New Marketing Technologies in the digital age.   Explores how digital and high-tech marketing developments are dramatically changing both buyers and marketers. 

    • Marketing in a Socially Responsible Way Around the globe. As technological developments make the world a smaller place, knowing how to market brands globally responsibly is becoming increasingly important. 

"Are your students visual learners? Do you use videos in your classroom?"

  • NEW! More current/relevant video segments on VHS, DVD, and Online. Every segment in the video library is new for this edition and professionally produced for Prentice Hall. Here are just a few of the videos filmed in 2004 and 2005:
    • Harley Davidson and Image
    • American Express and the modern marketing environment
    • The NFL and the importance of social responsibility
    • Song Airlines and smart pricing strategies
    • Eaton’s approach to B2B issues, including buyer behavior
    • Hasbro and their views on distribution channels and logistics management
    • Reebok’s retailing and wholesaling policies
    • Wild Planet’sstrategies in the consumer markets

“Are you using or interested in using a simulation to complement your principles of marketing textbook?”

  • NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

"Do you want your students to be able to use the web to learn more about the subject as well as assess their learning?"

  • OneKey. Prentice Hall's OneKey is the one place where you and your students can have anytime access to enhanced media resources that support this textbok. The OneKey site for this text contains: 
    • Marketing Toolkit: A collection of interactive modules that allow students to apply and review 18 key marketing concepts including pricing and segmentation to aid in review in understanding difficult concepts . Entirely new for the eighth edition.
    • Additional quizzing for review
    • Case Pilot to aid in analyzing cases
    • Marketing Updates: Brings current articles to the classroom
    • Interactive Flashcards: Helps students learn difficult concepts
    • ADVenture Exercises: offers award-winning ads from around the world. 
  • Companion Website: www.prenhall.com/kotler
    •   Additional student quizzes per chapter.  

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

For the Principles of Marketing course.  

 

Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

 

 

 

"Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?

 

The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

 

Tuesday, November 22, 2005

5 Most Influential Business Writers or Management Gurus of the 21st Century:
  1. Peter Drucker
  2. Bill Gates
  3. Jack Welch
  4. Philip Kotler
  5. Michael Porter

"Did you realize that the American Marketing Association recently adopted a new definition of marketing to be more customer centered?"

  • Consistent with the new definition of Marketing. Armstrong/Kotler is the first book to frame marketing through the new definition of marketing with the customer at the center, and the only text that introduces it in its first chapter. In this framework, we still introduce the 4Ps that are the foundation of marketing but we place it in context with current marketing thought that centers around the customer. From the very beginning in Chapter One it develops an integrative customer-value framework that helps students master modern marketing principles and practices in an enjoyable and practical way.   
    • Benefit: Helps frame and bring concepts to life so that students have a solid introduction to marketing.
    • Benefit: Shows students that creating value for customers ultimately captures value from customers in return. 
    • Examples: Pg, 6 (Fig 1.1): A Simple Model of the Marketing Process; Pg, 30 (Fig 1.6): Expanded Model of the Marketing Process; Pg, 17: SouthWest Airlines and how it manages to delight customers through its funny and friendly flight staff

 

Other Points of Differentiation:

"How do you bring the latest marketing concepts into your classroom?"

  • NEW! Cutting-edge content: managing customer relationships, supplier satisfaction and partnering, supply chain management, data mining and data networks, buzz marketing and experiential marketing, value-based pricing, marketing channel developments, marketing and diversity, socially responsible marketing, and new marketing technologies etc.

 

“Are you using or interested in using a simulation to complement your principles of marketing textbook?”

  • NEW! Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

"How do you bring marketing to life in your classroom? Is it important that your textboook uses up-to-date examples that your students can relate to? Is it alot of work to stay current?"

  • NEW! Real Marketing examples. These popular vignettes illustrate important new concepts within real work business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. Examples of new openers and vignettes:
    • NASCAR creates avidly loyal fans by selling not just stock car racing but a high-octane, totally involving experience
    • Nike’s “Just do it! strategy has matured as this venerable market leader has moved from maverick to mainstream

    • Toyota’s Scion brand targets Gen Y without shouting “Buy This Car”

    • Apple Computer founder Steve Jobs used dazzling customer-driven innovation to first start and then remake it again 20 years later

    • Google’s flourishing success despite the dot-com meltdown by focusing on simplifying users’ Web experiences

OTHER CHANGES:

  • Revised Marketing Communications chapter details major shifts in the ways that marketers now communicate customer value through a wide array of new, more targeted, more personalized media. 
  • Completely restructured pricing chapter focuses on understanding and capturing customer value as the basis for setting sound prices. 
  • New sections highlight the topics of marketing accountability and measuring return on marketing investment. 
    • Example: Page 59 (Fig 2.8): Return on Marketing
  • NEW! More current/relevant video segments on VHS, DVD, and Online. Every segment in the video library is new for this edition and professionally produced for Prentice Hall. Here are just a few of the videos filmed in 2004 and 2005:
    • Harley Davidson and Image
    • American Express and the modern marketing environment
    • The NFL and the importance of social responsibility
    • Song Airlines and smart pricing strategies
    • Eaton’s approach to B2B issues, including buyer behavior
    • Hasbro and their views on distribution channels and logistics management
    • Reebok’s retailing and wholesaling policies
    • Wild Planet’sstrategies in the consumer markets
  • OneKey. Prentice Hall's OneKey is the one place where you and your students can have anytime access to enhanced media resources that support this textbok. The OneKey site for this text contains: 
    • Marketing Toolkit: A collection of interactive modules that allow students to apply and review 18 key marketing concepts including pricing and segmentation to aid in review in understanding difficult concepts . Entirely new for the eighth edition.
    • Additional quizzing for review
    • Case Pilot to aid in analyzing cases
    • Marketing Updates: Brings current articles to the classroom
    • Interactive Flashcards: Helps students learn difficult concepts
    • ADVenture Exercises: offers award-winning ads from around the world. 
  • Companion Website: www.prenhall.com/kotler
    •   Additional student quizzes per chapter.


PART I:       Defining Marketing and the Marketing Process

Chapter 1.    Marketing: Managing Profitable Customer Relationships

Chapter 2.    Company and Marketing Strategy: Partnering to Build Customer Relationships

 

PART II:      Understanding the Marketplace of Consumers

Chapter 3.    The Marketing Environment

Chapter 4.    Managing Marketing Information

Chapter 5.    Consumer and Business Buyer Behavior

 

PART III:    Designing a Customer-Driven Marketing Strategy and Marketing Mix

Chapter 6.    Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers

Chapter 7.    Product, Services, and Branding Strategy

Chapter 8.    New-Product Development and Product Life-Cycle Strategies

Chapter 9.    Pricing: Understanding and Capturing Customer Value

Chapter 10.  Marketing Channels and Supply Chain Management

Chapter 11.  Retailing and Wholesaling

Chapter 12.  Communicating Customer Value: Advertising, Sales Promotion, and Public Relations

Chapter 13.  Communicating Customer Value: Personal Selling and Direct Marketing

 

PART IV:     Extending Marketing

Chapter 14.  Marketing in the Digital Age

Chapter 15.  The Global Marketplace

Chapter 16.  Marketing Ethics and Social Responsibility

 

Appendix 1: Video Cases
Appendix 2: Marketing Plan
Appendix 3: Marketing Math
Appendix 4: Careers in Marketing

    Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.

  • 0131424106Marketing: An Introduction, 7/E
    Armstrong & Kotler
    © 2005 | Prentice Hall | Paper; 720 pages | Instock
    ISBN-10: 0131424106 | ISBN-13: 9780131424104
    Brief Description

About the Authors

As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable.

 

Gary Armstrong is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong’s first love is teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His recent administrative posts include Chair of the Marketing Faculty, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and others. He works closely with business student groups and has received several campus-wide and business school teaching awards. He is the only repeat recipient of the school’s highly regarded Award for Excellence in Undergraduate Teaching, which he won three times. In 2004, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed at the University of North Carolina at Chapel Hill.

 

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management: Analysis, Planning, Implementation, and Control (Prentice Hall), now in its eleventh edition and the most widely used marketing textbook in graduate schools of business. He has authored several successful books and has written over 100 articles for leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Dr. Kotler’s numerous major honors include the Paul D. Converse Award given by the American Marketing Association to honor “outstanding contributions to science in marketing” and the Stuart Henderson Britt Award as Marketer of the Year. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. He has also received the Charles Coolidge Parlin Award which each year honors an outstanding leader in the field of marketing. In 1995, he received the Marketing Educator of the Year Award from Sales and Marketing Executives International. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences (TIMS) and a director of the American Marketing Association. He has received honorary doctorate degrees from DePaul University, the University of Zurich, and the Athens University of Economics and Business. He has consulted with many major U.S. and foreign companies on marketing strategy. 

 

How do we get you moving?

 

 

By placing you–the customer–in the driver’s seat.

 

Marketing introduces the leading marketing thinking

on how customer value is the driving force

behind every marketing strategy.

 

 

Fasten your seatbelt. Your learning journey starts here!

www.prenhall.com/kotler

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  • 0131865927Marketing: An Introduction, CourseSmart eTextbook, 8/E
    Armstrong & Kotler
    © 2007 | Prentice Hall | On-line Supplement; 656 pages | Instock
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