Prentice Hall

Business



Excellence in Business, 3/E
Courtland L. Bovee, Professor of Business Communication, C. Allen Paul Distinguished Chair, Grossmont College
John V. Thill, Communication Specialists of America
Michael H. Mescon, Georgia State University

ISBN-10: 0131870475
ISBN-13: 9780131870475

Publisher: Prentice Hall
Copyright: 2007
Format: Cloth; 792 pp
Published: 01/13/2006

Suggested retail price: $122.67
Buy from myPearsonStore



For Introduction to Business courses.

 

With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers

Q. How do you bring real business situations into your course?

 

Inside Business Today are chapter opening vignettes that highlight successful managers and entrepreneurs, allowing students to see people in real business environments (ex. Pg. 25)

 

Q. How do you connect the topics in the course with the real-world applications?

 

Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter.  It starts with Orient (ex. Pg. 24-26), which outlines what is going to be covered in the chapter and then connects these topics with a “role-model” business professional.  Next is Explore (ex. Pg. 34), which looks at the skills that their “role-model” used in order to be successful.  Third is Confirm (ex. Pg. 52-54),which revisits what they have learned in the chapter.  And, finally, Apply (ex. Pg. 56) allows students to use the skills they have learned in the chapter.

 

Q. How do you get students to make the connection between the concepts they are learning in the course with their own business ideas?

 

NEW! Checklist: Apply These When You’re the Boss provides students with a checklist that helps them see how the important concepts they are learning in the course can be used with any of their own business ideas (ex. Pg 52).

 

Q. How do you talk about problems may face in the real business world?

 

Handling Difficult Situations on the Job allows student to complete exercises that mirror real-life problems they may face when they enter the workplace, such as dealing with problems with business partners (pg. 56)

 

Q. How do you help your students locate resources to find the best career for them?

 

Discovering Career Opportunities gives students the opportunity to find career resources on campus, observe business people, and complete evaluations that assesses their own career skills (ex. Pg. 56).

 

Other Points of Distinction

 

 

Q. Do you cover small business and entrepreneurship?

 

NEW! Minding Your Own Business show how different topics discussed in the book relate to small business management and entrepreneurship (ex. Pg. 69)

 

Q. How do you cover ethics in your course?

 

Thinking about Ethics boxes get students to think about ethics in all realms of business (ex. Pg. 77)

 

Q. How do you cover current technologies being used in business?

 

NEW! Technologies That are Revolutionizing Business boxes show students how current technologies such as nanotechnology, wireless networking, and virtual meetings are changing how business is conducted (ex. Pg. 83)

 

 

 

 

 

 

 

 

 

<>Q. How do you get students to make the connection between the concepts they are learning in the course with their own business ideas?

 

NEW! Checklist: Apply These When You’re the Boss provides students with a checklist that helps them see how the important concepts they are learning in the course can be used with any of their own business ideas (ex. Pg 52).

 

 

Q. Do you cover small business and entrepreneurship?

 

NEW! Minding Your Own Business show how different topics discussed in the book relate to small business management and entrepreneurship (ex. Pg. 69)

 

 

Q. How do you cover current technologies being used in business?

 

NEW! Technologies That are Revolutionizing Business boxes show students how current technologies such as nanotechnology, wireless networking, and virtual meetings are changing how business is conducted (ex. Pg. 83)

 

 

Preface xvii

Part One Conducting Business in the Global Economy

1 In Pursuit of Prosperity: The Fundamentals of Business and Economics 24

 

2 Business Done Right: Ethics and Social Responsibility 60

 

3 Wild World: Competing in the Global Economy 96

 

4 Business at the Speed of Light: Information Technology and E-Commerce 130

 

Part Two Starting and Organizing a Business

 

5 Building the Foundation: Forms of Business Ownership 168

 

6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners 196

 

Part Three Managing a Business

 

7 From Planning to Inspiration: The Functions of Management 228

 

8 We’re All in This Together: Organization and Teamwork 262

 

9 Creating Value: Producing Quality Goods and Services 292

 

Part Four Managing Employees

 

10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations 330

 

11 Taking Care of Employees: Managing Human Resources 364

 

Part Five Developing Marketing Strategies to Satisfy Customers

 

12 Connecting with Customers: The Art and Science of Marketing 404

 

13 Defining the Exchange: Product and Pricing Strategies 436

 

14 Delivering Value: Distribution Strategies 466

 

15 Spreading the Message: Promotional Strategies 494

 

Part Six Managing Accounting and Financial Resources

 

16 Getting to the Bottom Line: Basic Accounting Concepts 526

 

17 Keeping the Engine Running: Financial Management and Banking 558

 

18 Investing in the Future: Securities and Investment Strategies 586

 

 

APPENDIXA A-1

APPENDIX B B-1

APPENDIX C C-1

APPENDIXD D-1

REFERENCES R-1

INDEX XXX

B R I E F C O N T E N T S

v

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

    CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

     

  • 0131870505Excellence in Business, CourseSmart eTextbook, 3/E
    Bovee, Thill & Mescon
    © 2007 | Prentice Hall | On-line Supplement; 792 pages | Instock
    ISBN-10: 0131870505 | ISBN-13: 9780131870505
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore
  • 0138148961Excellence in Business, Student Value Edition, 3/E
    Bovee & Thill
    © 2007 | Prentice Hall | Unbound (Non-Saleable) | Instock
    ISBN-10: 0138148961 | ISBN-13: 9780138148966
    Buy from myPearsonStore

    • With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs.  This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.

     

    Consolidate all your student resources under one cover and in the sequence that best suits your approach, quickly and efficiently.

     

    Receive a free evaluation copy in 7 to 10 business days (for B&W, plus 8 for color).  See exactly what your students would buy at the bookstore before making your final decision.  We print on demand — minimum orders as low as 20 copies - so you’re never tied into a long term commitment.  Change your selections at any time.

     

    Your custom book is published in only 4-6 weeks for B&W content (plus 2 weeks for color) from the time we receive an order from your bookstore.  Extra time is needed when including outside the database content.  Books are digitally printed from electronic files, not photocopied, so production values and quality of images and graphs are very high.

     

    Visit www.pearsoncustom.com/business to get started building your custom book. 

     

    Please contact us with any questions at (800) 777-6872 or email dbase.pub@pearson.com.

  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Out of Stock
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions