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Business and Its Environment, 5/E
David P. Baron, Stanford University

ISBN-10: 0131873555
ISBN-13: 9780131873551

Publisher: Prentice Hall
Copyright: 2006
Format: Cloth; 912 pp
Published: 08/17/2005

Suggested retail price: $177.33
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For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility.

 

Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility.

 

Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

 

Would frameworks from multiple disciplines be of value to you/your students for analyzing the business environment?

 

Conceptual frameworks based on the disciplines of economics, political science, law, and ethics – Provides frameworks for analyzing the business environment in the US and other countries: 1) understanding issues and their development, 2) strategy formulation, 3) analyzing news coverage, 4) political analysis, 5) market failures, 6) the economics and politics of government intervention, 7) the economics and politics of international trade, 8) country analysis, and 9) ethics analysis and decision-making.

 

Benefit: Helps students understand and reason about the business environment and its issues.

 

Is it important for your students to understand how the nonmarket environment of business influences the market environment of a firm?

 

Managerial and Strategy Approach — This text emphasizes responsible strategies for managing in the firm's environment.  Frameworks, principles, and analysis are underlined as the foundations for formulating effective and responsible strategies.

 

Benefit: Helps students understand the interaction between the market and nonmarket environment. Allows instructors to consider both, the market and nonmarket sides of issues in their curriculum. 

 

How do you integrate ideas from the course together so students get a realistic view of today’s business environment?

 

Integrative Cases - At the end of each of the five parts of the book are integrative cases on an activist challenge to Citigroup, fuel economy standards, pharmaceutical regulation, globalization, and the pricing of AIDS drugs for low-income countries.

 

Benefit: These cases tie together chapters in the part to helps students understand and learn from multidimensional issues today’s managers faced on a daily basis.

 

Do you value current cases covering a wide variety of managerial issues and applications?

 

New Chapter Ending Cases — 21 of the 72 cases are new to this edition. They are set in the twenty-first century and address issues in antitrust and regulation, pharmaceuticals, information technology, environmental protection, international business, the activist environment, and business ethics and responsibility. Each case poses a managerial problem that challenges students to analyze and provide a strategy formulation.

 

Benefit: While being exposed to a multitude of real managerial issues, students sharpen their critical thinking, problem solving and analytical skills.

 

How do you currently cover globalization and its effects on the nonmarket environment?

 

International and global issues–Contains chapters on the political economy of China, the European Union, Japan, international trade policy, and ethics issues in international business as well as 21 cases concerning global and international nonmarket issues.

 

Benefit: Provides students with an understanding of the international business environment, essential in today's global market. 

 

Is it important for your students to be exposed current issues and challenges they will be faced with once they become managers?

 

Thoroughly updated chapters and addition of current topics – Entrepreneurial positioning, social entrepreneurship, the strategy of activists, social litigation as in the case of obesity, pharmaceutical responsibility, privacy, the Fair Trade movement, reputation management, and the regulation of broadband and media ownership.

 

Environmental and health issues — 21 cases cover current environmental and health issues.

 

Benefit: Gives students exposure to current challenges of firms in a broader variety of industries. 

Do you value current cases covering a wide variety of managerial issues and applications?

 

New Chapter Ending Cases – 21 of the 72 cases are new to this edition. Cases on Citigroup, Google, Exclusive Resorts, the Rainforest Action Network, McDonald’s, Merck, Pfizer, Enron Power Marketing, GlaxoSmithKline, UPS, Wal-Mart, Home Depot, and Japan Post, as well as on industry-wide issues including CAFE standards, fair trade, FCC regulation, personal injury litigation, and pharmaceutical responsibility are provided. Each case poses a managerial problem that challenges students to analyze and provide a strategy formulation.

 

Benefit: While being exposed to a multitude of real managerial issues, students sharpen their critical thinking, problem solving and analytical skills.

 

Is it important for your students to be exposed current issues and challenges they will be faced with once they become managers?

 

Thoroughly updated chapters and addition of current topics — Entrepreneurial positioning, social entrepreneurship, the strategy of activists, social litigation as in the case of obesity, pharmaceutical responsibility, privacy, the Fair Trade movement, reputation management, and the regulation of broadband and media ownership.

 

Benefit: Gives students exposure to current challenges of firms in a broader variety of industries.

I. STRATEGY AND THE NONMARKET ENVIRONMENT    

1. Market and Nonmarket Environments    

2. Integrated Strategy    

3. The News Media and Nonmarket Issues    

4. Private Politics    

Part I Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup

 II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS    

5. Political Theory and Government Institutions    

6. Political Analysis for Business    

7. Formulating Political Strategies    

8. Implementing Political Strategies

Part II Integrative Case: CAFE Standards 2002    

III. GOVERNMENT AND MARKETS    

9. Antitrust: Economics, Law, and Politics    

10. Regulation: Law, Economics, and Politics    

11. Environmental Protection: Economics, Politics, and Management    

12. Law and Markets

13. Information Industries and Nonmarket Issues 

Part III Integrative Case: Pharmaceutical Switching  

 IV. INTERNATIONAL POLITICAL ECONOMY    

14. The Political Economy of Japan    

15. The Political Economy of the European Union    

16. China: History, Culture, and Political Economy

17. The Political Economy of International Trade Policy

Part IV Integrative Case:  Toys ‘/’ Us and Globalization   

 V. ETHICS AND RESPONSIBILITY    

18. Corporate Social Responsibility    

19. Ethics Systems: Utilitarianism    

20. Ethics Systems: Rights and Justice    

21. Implementing Ethics Systems    

22. Ethics Issues in International Business   

Part V Integrative Case:  GlaxoSmithKline and AIDS Drugs Policy 

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  • 0131873571Business and Its Environment, CourseSmart eTextbook, 5/E
    Baron
    © 2006 | Prentice Hall | On-line Supplement; 912 pages | Instock
    ISBN-10: 0131873571 | ISBN-13: 9780131873575
    URL: http://www.coursesmart.com
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