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The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This betseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage!  Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimenation.  Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!

• Uncover the hidden flaws in the way you actually see the world!
• The power of change: create new thinking for new solutions!
• Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.

Now in paperback!  Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

(An Aside) Is This Any Way to Start a Book?  xxiii

Preface  xlvii

Introduction to the Paperback Edition  lix

Part 1:  Recognize the Power and Limits of Mental Models  1

Chapter 1:  Our Models Define Our World  3

Chapter 2:  Running the Miracle Mile  21

Part 2:  Keeping Your Models Relevant  37

Chapter 3:  Should You Change Horses?  39

Chapter 4:  Paradigm Shifts Are a Two-Way Street  57

Chapter 5:  Seeing a New Way of Seeing  77

Chapter 6:  Sift for Sense from Streams of Complexity  93

Chapter 7:  Engage in R&D of the Mind  121

Part 3:  Transform Your World  139

Chapter 8:  Dismantle the Old Order  141

Chapter 9:  Find Common Ground to Bridge Adaptive Disconnects  157

Part 4:  Act Quickly and Effectively  171

Chapter 10:  Develop the Intuition to Act Quickly  173

Chapter 11:  The Power to Do the Impossible  189

Chapter 12:  Challenging Your Own Thinking: Personal, Business, and Society  209

Conclusion:  What You Think Is What You Do  235

Appendix:  The Neuroscience Behind Mental Models  239

Selected Bibliography  257

Acknowledgments  261

Index  263

Creativity in Management [KEY TRADE TITLES] (Management)
Organizational Behavior [KEY TRADE TITLES] (Management)
Motivation [KEY TRADE TITLES] (Management)
Motivation [KEY TRADE TITLES] (Business Studies)
Skills Development [KEY TRADE TITLES] (Management)

Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, Founding Editor of Wharton School Publishing, and Academic Director of The Wharton Fellows Network at the University of Pennsylvania. He is also the Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School's think tank. Wind led the development of a number of key Wharton programs including the reinvention of the Wharton MBA curriculum and the creation of the Wharton Executive MBA Program. Among his many affiliations is former chancellor, the International Academy of Management (IAM). One of the world's most cited marketing authors, his books include Driving Change: How the Best Companies Are Preparing for the 21st Century, and The Power of Impossible Thinking. Dr. Wind has served as an advisor to many Fortune 500 firms and non-U.S. multinationals throughout the financial services, pharmaceuticals, information, and consumer packaged goods industries, and as advisor and board member for a wide range of entrepreneurial ventures. His consulting focuses on global corporate and business strategy, corporate transformation, marketing strategy, and especially new business development. He is the recipient of all the major marketing awards. Wind received a Ph.D. from Stanford University.

Colin Crook is senior fellow of The Wharton School of the Universityof Pennsylvania, Advisory Board, member of Rein Capital, editorialboard member of the journal Emergence, and has served on numerousNational Academy committees and advisory groups. He has providedadvice to governments and businesses around the world, and is aFellow of the Royal Academy of Engineering (UK). He was formerlyChief Technology Officer for Citicorp.

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!

• The power of change: create new thinking for new solutions!
• Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.

The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage!  Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation.  Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

View a Sample Chapter PDF: /samplechapter/0131877283.pdf

• DK Essentials Managers: Marketing Effectively
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  © 2002 | Prentice Hall | Paper | Instock
  ISBN-10: 0789471485 | ISBN-13: 9780789471482
  
  
  
• eHRM: An Internet Guide to Human Resource Management
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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

This title is a member of the Wharton School Publishing Paperbacks, which also contains the titles below . You can also visit the Wharton School Publishing Paperbacks page.

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at a crossroads, too: finding new strategies for profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked. In this book, readers will learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to become truly indigenous to all the markets and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques that can be used to recharge innovation, growth, and profitability in enterprise.
• Capitalism at the Crossroads: Aligning Business, Earth, and Humanity, 2/E
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  © 2008 | Wharton School Publishing | Paper; 304 pages | Instock
  ISBN-10: 0136134394 | ISBN-13: 9780136134398
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Within 20 years-- possibly far sooner--China will have the world's largest economy. Already, China is the #2 economy in the world for direct foreign investment, behind the US.  Worldwide bestseller The Chinese Century reveals how China is restoring its imperial glory by infusing modern technology and market economics into a non-democratic system controlled by the Communist party and bureaucracy.  This book powerfully demonstrates how China's accelerating growth is leading to a radical restructuring of the global business system. Read it, and you'll discover why the U.S. is most vulnerable to China's ascent... how China is increasingly serving as a counterweight to American economic and geopolitical power... how China's disregard for intellectual property creates sustainable competitive advantage... how China is leveraging the world's most powerful pool of human resources... how China will sustain dominance in low-tech industries as it enters high-tech realms... and how China's growth impacts every global business and consumer.

• Chinese Century, The:The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job
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  © 2006 | Wharton School Publishing | Paper; 256 pages | Instock
  ISBN-10: 0131877313 | ISBN-13: 9780131877313
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For courses in Global Economics, International Business, International Economics, Economic Development, Economics of Poverty and Discrimination, and Consumer Economics.

 

The world's most exciting, fastest-growing new market is at the bottom of the pyramid:  the billions of aspiring poor who are joining the market economy for the first time.  This book is a 3-part manifesto:  passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela; and a CD with digital videos shot on location, designed to bring these innovations alive.

• Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits
  Prahalad
  © 2006 | Wharton School Publishing | Paper; 304 pages | Instock
  ISBN-10: 0131877291 | ISBN-13: 9780131877290
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Through a combination of research, and original thought leadership, the authors demonstrate how the best performing companies have leaders who actively apply moral values to achieve enduring personal and organizational success. These individuals exhibit moral intelligence: a strong moral compass and the ability to follow it. Lennick and Kiel reveal how dozens of companies benefit from the moral intelligence of their leaders, help build specific moral competencies leaders need: integrity, responsibility, compassion, forgiveness, and more. This book also includes the new Moral and Emotional Competency Inventory (MECI): an indispensable metric to assess moral intelligence. Leaders with strong moral intelligence can build the trust and commitment that are the foundation of truly great businesses. Be one of those leaders, lead one of those companies, with Moral Intelligence.
• Moral Intelligence: Enhancing Business Performance and Leadership Success (Paperback)
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  ISBN-10: 0132349868 | ISBN-13: 9780132349864
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• Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times
  Pandya, Shell, Warner, Junnarkar & Brown
  © 2006 | Wharton School Publishing | Paper; 320 pages | Instock
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  Brief Description | Buy from myPearsonStore
  
  



The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This betseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage!  Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimenation.  Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

• Power of Impossible Thinking, The: Transform the Business of Your Life and the Life of Your Business
  Wind & Cook
  © 2006 | Wharton School Publishing | Paper; 352 pages | Instock
  ISBN-10: 0131877283 | ISBN-13: 9780131877283
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Every day, stocks, bonds and currencies bounce around wildly in response to economic indicators like these. They're monitored obsessively by the world's leading money managers. Why? Because they provide crucial, subtle clues about the future of the market  and of individual investments. Now readers can profit from these indicators just like the professionals do. They don't need an economics degree, or a CPA, just this easy-to-read book. In plain English, renowned economic journalist Bernard Baumohl helps readers find the numbers, understand their deepest meanings, and use that knowledge to make fast, smart investment decisions. For each key indicator, Baumohl presents a sample release, insider's information on the indicator's track record, and step-by-step instructions for decoding it. Baumohl covers both US indicators and the foreign indicators that are becoming increasingly important to investors. He answers key questions like: Which indicators are most likely to affect my personal investments or business? How does each indicator affect interest rates and bond prices? Stock prices? The value of the dollar? And what can these reports tell me where the economy's really heading?
• Secrets of Economic Indicators, The: Hidden Clues to Future Economic Trends and Investment Opportunities, 2/E
  Baumohl
  © 2008 | Wharton School Publishing | Paper; 432 pages | Instock
  ISBN-10: 0132447290 | ISBN-13: 9780132447294
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More people are creating more wealth today than at any time in history. Even with the market dip in 2001-2003 the number of people with at least a million dollars in net worth is growing at nearly a double-digit annual rate. The dollars that they accumulate are growing even faster. The top 10 U.S. wealth management firms already employ 44,000 advisors to oversee $2.8 trillion in assets. America is also bracing for the largest intergenerational transfer of wealth in history. Reasonable estimates show an average of $1 trillion per year will be transferred from one generation of Americans to the next. With the ever-widening scrutiny that banks, brokerage houses, mutual funds, hedge funds, accounting firms, insurance companies and other wealth management firms are facing, consumers are more confused than ever about who to trust for good advice on managing their wealth. Lucas offers eight proven, easy-to-understand principles of integrated wealth management guideposts.
• Wealth: Grow It, Protect It, Spend It, and Share It (Paperback)
  Lucas
  © 2008 | Wharton School Publishing | Paper; 384 pages | Instock
  ISBN-10: 0132350114 | ISBN-13: 9780132350112
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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.