For courses in Introduction to Revenue Management.

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

Hallmark Features:  

One-of-a-kind coverage–addresses an emerging course, Revenue Management.

·        Outlines the basic elements of the revenue management process and the keys to effective revenue management planning.

RevMAP model provides a guiding framework–and logical wayto understand the revenue management process.

·        Reveals the basic building blocks of revenue management success: identification of goals and objectives, development of strategies and tactics, execution of strategies and tactics, the analysis, evaluation and adjustment of strategies and tactics.

Four application chapters–see Chapter 15, 16, 17, 18.

·        Relate material to each segment of the hospitality industry, including lodging and food & beverage; sports, entertainment, and event management; cruise, spa, and luxury RV resorts; and golf, gaming, and theme parks.

A chapter devoted to trends and forecasts–see Chapter 14.

·        Looks at the future evolution of this emerging field.

Professional profiles–highlight key issues and career paths.

·        Helps students learn the positions and roles available within the field.

Internet exercises–appear at the end of each chapter.

·        Helps students apply chapter material and to the latest information found on the Internet.

Table of Contents  

Hospitality Administration (Hospitality)
Introduction to Hospitality Management (Hospitality)
Hospitality Marketing (Hospitality)

View a Sample Chapter PDF:

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• Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An, CourseSmart eTextbook
  Tranter, Stuart-Hill & Parker
  © 2009 | Prentice Hall | Electronic Book; 352 pages | Instock
  ISBN-10: 013500585X | ISBN-13: 9780135005859
  URL: http://www.coursesmart.com
  Brief Description | Buy from myPearsonStore
  

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