Prentice Hall

Culinary, Hospitality, Travel & Tourism



Casino Management: A Strategic Approach
Kathryn Hashimoto, Ph.D., University of New Orleans, School of Hospitality Management

ISBN-10: 0131926721
ISBN-13: 9780131926721

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 432 pp
Published: 12/28/2007

Suggested retail price: $77.20
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For courses in Casino Management, Casino Marketing, or Intro to Gaming.

 

Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

For courses in Casino Management, Casino Marketing, or Intro to Gaming. Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

 

Hallmark Features

 

Brings the casino industry into the business paradigm–and offers a more strategic look at the casino segment of the hospitality industry.

·        Offers sound coverage of strategic market planning and fundamental business theory.

·        Builds on lessons learned in other hospitality courses and applies them directly to the casino industry.

 

Examines the external and internal factors impacting casino management–and the casino industry.

·        Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition.

·        Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions.

 

Offers separate chapters on economic and social issues–in Chapters 2 and 3.

·        Offers distinct chapters on economic and social issues to allow a more balanced discussion of the positives and negatives that casinos bring to a region.

 

Shows why casinos need to understand politics–in Chapter 5.

·        Supplies casino managers with the basic understanding of how governments think when forming casino laws.

·        Focuses on how and why governments do what they do, not just specific legislations and laws.  

 

Includes unique chapters on place and promotion–in Chapters 13 and 14.

·        Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success.

 

Captures current issues impacting the industry–through nine real-world vignettes.

·        Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising.

Table of Contents

 

PART ONE: INTRODUCTION

1.      Introduction

 

PART TWO: EXTERNAL ENVIRONMENTS

2.      Economic Environments

3.      Social Environments

4.      Culture and Technology

5.      Casino Management and Politics

6.      Legal Environment

 

PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES

7.      Consumer Behavior

8.      Competition

 

PART FOUR: INTERNAL CONTROL

9.    Product: Games & Statistics

10.  Product: Organization

11.  Pricing: Revenue Control

12.  Pricing: Comps and Credit

13.  Place

14.  Promotions

 

PART FIVE: FUTURE

15. Future of Gamin

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  • 0135005892Casino Management: A Strategic Approach, CourseSmart eTextbook
    Hashimoto
    © 2008 | Prentice Hall | Electronic Book; 432 pages | Instock
    ISBN-10: 0135005892 | ISBN-13: 9780135005897
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

This title is a member of the Casino Essential Series, which also contains the titles below . You can also visit the Casino Essential Series page.

    For any course in Gaming and Casino Management.

     

    In order to understand the gaming and casino industry, it is important to know the terms that people use. Written for casino management students, or anyone interested in gaming, this dictionary provides an easy-to-use resource that defines casino industry terms and phrases, and makes sense of confusing jargon and buzz words. Moving beyond a traditional glossary or dictionary, the book includes both gaming and business terms and gives readers the tools to communicate effectively with those in the industry. Offering unique coverage of game names, game rules, gambling jargon, dealer phrases, cheating techniques, and business terms, the dictionary not only introduces readers to the language of the industry, it introduces them to the industry itself.   

  • 0131710192Casino Dictionary: Gaming and Business Terms
    Hashimoto, Fenich & Fenich
    © 2007 | Prentice Hall | Paper; 128 pages | Instock
    ISBN-10: 0131710192 | ISBN-13: 9780131710191
    Brief Description | Buy from myPearsonStore

    • For courses in Casino Management, Casino Marketing, or Intro to Gaming.

     

    Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

  • 0131926721Casino Management: A Strategic Approach
    Hashimoto
    © 2008 | Prentice Hall | Cloth; 432 pages | Instock
    ISBN-10: 0131926721 | ISBN-13: 9780131926721
    Brief Description | Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


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