Culinary, Hospitality, Travel & Tourism

This is a comprehensive reference for individuals who will be selling cruises as part of their travel agency/travel sales job. It presents a complete overview of the cruise industry from development through administration and marketing and sales. There is also extensive detail on the cruise product: the ship, living quarters, public rooms, dining, entertainment, and shipboard activities.

• includes sample deck plans, menus, rate sheets, cruise brochures.

• provides ales techniques and resources.

• discusses reservation procedures.

1. A Look Backward.


2. The Cruise Product.


3. Common Cruise Ship Term.


4. Stateroom Selection.


5. The Cruise Market.


6. Information Sources.


7. Reservation Procedures.


Appendices:

Selling Cruises [AOD TITLES] (Travel & Tourism)
Selling Vacations [AOD TITLES] (Travel & Tourism)

View a Sample Chapter PDF:

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.