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International Business, 5/E
Ricky W Griffin
Michael W. Pustay, both of Texas A&M University

ISBN-10: 0131995340
ISBN-13: 9780131995345

Publisher: Prentice Hall
Copyright: 2007
Format: Cloth; 672 pp
Published: 11/30/2006

Suggested retail price: $173.33
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For International Business courses

 

Griffin/Pustay takes a uniquely managerial focus in the study of International Business.

For International Business courses

 

Griffin/Pustay takes a uniquely managerial focus in the study of International Business.

 

 

How do you integrate tangible examples of international business into your course?

 

New and Updated Cases, including chapter-opening cases, chapter-closing cases, and two comprehensive cases at the end of each part, bring real examples of international business issues to your students, so they can see what issues they might face as managers in international business.

  • chapter opening case p. 49-50
  • closing case p. 77-79
  • part ending case p. 140 

OTHER POINTS OF DISTINCTION

 

 

How do you discuss the issues involved in conducting business in a foreign country?

 

Venturing Abroad boxes expose students to the opportunities and challenges of conducting business outside their home country.

  • pg. 62

 

How do you cover e-commerce in your course?

 

E-World boxes show students how e-commerce affects the way business is handled internationally.

  • pg. 59

 

 

How do you show your students the different sides of controversial issues in international business?

 

 

Point Counterpoint shows students opposing views on controversial topics in international business.  This feature can be used as a catalyst for student discussion or debate in class or for student research.  Students have the opportunity to explore various sides to an argument, as no correct answers are given.  Where appropriate, ethical issues are discussed in this feature.

  • pg. 194 

How do you use maps in your course?

 

The map program in Griffin/Pustay helps students better understand how geography affects business.  For example, one map shows how physical barriers in South America impact the trade there.

  • pg. 285 

How do you cover emerging markets?

 

The Market Entry Strategy Project (MESP) is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.

  • pg. 143

 

Emerging markets are introduced in Chapter 1, and then inserted where appropriate throughout the book.

  • pg. 16-17

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

 

 

 

 

 

How do you integrate tangible examples of international business into your course?

 

New and Updated Cases, including chapter-opening cases, chapter-closing cases, and two comprehensive cases at the end of each part, bring real examples of international business issues to your students, so they can see what issues they might face as managers in international business.

  • chapter opening case p. 49-50
  • closing case p. 77-79
  • part ending case p. 140

 

How do you cover emerging markets?

 

 

NEW! The Market Entry Strategy Project (MESP) is a hands on exercise that allows students to analyze the opportunities and challenges created by new market entry.

  • pg. 143

 

NEW! Emerging markets are introduced in Chapter 1 and then inserted where appropriate throughout the book.

  • pg. 16-17

 

 

International Business, 5/e by Griffin and Pustay

I. THE WORLD'S MARKETPLACES.

 1. An Overview of International Business.

 

 2. Global Marketplaces and Business Centers.

 

 3. Legal, Technological, and Political Forces.

 

 4. The Role of Culture.

 

 5. Ethics and Social Responsibility in International Business.

II. THE INTERNATIONAL ENVIRONMENT.

 6. International Trade and Investment Theory.

 

 7. International Monetary System and the Balance of Payments.

 

 8. Foreign Exchange and International Financial Markets.

 

 9. Formulation of National Trade Policies.

 

 10. International Cooperation among Nations.

III. MANAGING INTERNATIONAL BUSINESS.

11. International Strategic Management.

 

12. Strategies for Analyzing and Entering Foreign Markets.

 

13. International Strategic Alliances.

 

14. International Organization Design and Control.

 

15. Leadership and Employee Behavior in International Business.

IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.

16. International Marketing.

 

17. International Operations Management.

 

18. International Financial Management.

 

19. International Accounting and Taxation.

 

20. International Human Resource Management and Labor Relations.

 

View a Sample Chapter PDF:

 

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  • 0131997858International Business, CourseSmart eTextbook, 5/E
    Griffin & Pustay
    © 2007 | Prentice Hall | On-line Supplement; 672 pages | Instock
    ISBN-10: 0131997858 | ISBN-13: 9780131997851
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