Prentice Hall

Business

Browse available resources for Business Studies:



Entrepreneurship: Starting and Operating a Small Business w/ BizBuilderCD & BusPlanPro Pkg.
Steve Mariotti, National Foundation for Teaching Entrepreneurship

ISBN-10: 0132223694
ISBN-13: 9780132223690

Publisher: Prentice Hall
Copyright: 2007
Format: Kit/Package/ShrinkWrap
Published: 01/06/2006

Suggested retail price: $123.73
Buy from myPearsonStore

For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in  continuing education.

 

 

Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students.  This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti’s 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro.  Students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

 

 

About the author... Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.  For more information on NFTE and Steve Mariotti, visit: www.nfte.com


For courses in Entrepreneurship and Small Business Management.

 

 

Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students.  This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti’s 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro.  Students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

 

Written by an award-winning expert—specializing in entrepreneurship education.  

  • Builds on the expertise of the author who is the current President and Founder of the National Foundation for Teaching Entrepreneurship and winner of over 15 awards, including the Ernst & Young Entrepreneur of the Year award in the Supporter category.
  • Transforms 25 years of teaching experience into a book targeted specifically for beginning business students at the community college level.  
Based on a proven innovative curriculum—that has been used by over 120,000 students and professionals.
  • Based on Steve Mariotti’s own field-tested curriculum, students will learn how to keep accounting journals; create income, balance sheet, and cash flow statements; use financial ratios to evaluate business performance; analyze markets and create effective marketing plans; raise capital; invest earnings; and develop harvest and exit strategies.
  • Teaches the nuts and bolts of how to start and operate a small business in a clear and energetic manner. 

Business plan practice and business plan sections—end each unit and help students focus on specific segments of their business plan.       

  • Encourage students to examine their business plan one section at a time.  
  • Keeps the process of writing a business plan manageable and less overwhelming.  

Business Plan Pro and BizBuilder software—help students complete a professional business plan they can use to start and operate a real small business.

  • Provides two types of software that can be used to create a professional business plan.
  • Includes a step-by-step guide to writing a business plan, as well as 400 examples of real business plans.  

National business plan competition—gives students a chance to compete for national recognition and publicity, capital for their businesses, and feedback from the experts.  

  • Motivates participants to develop and refine their business plan and embrace the competitive nature of small business.
  • Gives students an opportunity to receive feedback on their plan and test the validity and feasibility of their idea on a national level. 

Twenty-eight case studies—appear throughout the text.

  • Offer students a chance to analyze both short and long case studies and examine common business problems such as inadequate cash flow, poor marketing etc.  

Step into the Shoes of the Experts sections—appear throughout the text.

  • Give insights into the business practices of successful entrepreneurs and let readers learn from the experience of others. 

BizFacts and Entrepreneurial Wisdom sections—appear throughout the text.

  • Impart useful information regarding a company practice and contain insights or advice that assist students in the preparation of a business plan.  

Global Impact sections—appear throughout the text.

  • Illustrate areas entrepreneurs should consider if doing business in other countries. 

Learning Portfolio sections—end each chapter.

  • Include summaries, key terms, critical thinking exercises, application exercises and online explorations that reinforce chapter concepts and encourage problem-solving and analytical abilities.

UNIT 1   What Business Do You Want to Start?

Chapter 1:  Entrepreneurs Recognize Opportunities

Chapter 2:  Create Business From Opportunity: The Economics of One Unit

Unit 1 Business Plan Section

 

UNIT 2   Who Are Your Customers?  (And Why Should They Buy From You?)

Chapter 3:  What Is Marketing? Analyzing Customers And Your Market

Chapter 4: Developing The Right Marketing Mix

Chapter 5:  Smart Selling And Effective Customer Service

Unit 2 Business Plan Section

 

UNIT 3   Show Me The Money!: How To Track Costs and Find Financing

Chapter 6: Tracking Fixed and Variable Costs

Chapter 7: Using An Income Statement To Guide A Business

Chapter 8: Financing Strategy: Borrow Debt or Sell Equity?

Chapter 9: Cash Flow: The Lifeblood Of A Business

Unit 3 Business Plan Section

 

UNIT 4   Operating a Small Business Effectively

Chapter 10:  Choosing Legal Structures And Distribution Channels

Chapter 11:  Effective Leadership: Managing Resources And Employees

Unit 4 Business Plan Section

 

UNIT 5   What You Need to Know to Grow

Chapter 12: Raising Capital: Tracking Debt And Equity On The Balance Sheet

Chapter 13: Replication And Harvesting: Cashing In On Your Brand

Chapter 14: Investing For a Secure Future

Unit 5 Business Plan Section

 

 

Appendix I: 100 Business Ideas

Appendix II: Math for Entrepreneurs

Appendix III: Resources for Entrepreneurs

Appendix IV: Glossary

Appendix V: Accounting Journal Distribution Guide

Appendix VI: Sample Student Business Plan

Appendix VII: Using the BizBuilder CD

Appendix VIII: Using Business Plan Pro

Appendix IX: Business Plan for Venture Magazine

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.

Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.

 

For more information on NFTE and Steve Mariotti, visit: www.nfte.com

Build Your Future Today!

 

This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course.  Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship (NFTE), this text takes you step-by-step through the process of starting and operating a new small business.  Here’s what leaders in the educations and business community have to say about this book:

 

“This is the book we’ve been waiting for — the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.” — Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College

 

“Entrepreneurship is the engine of our economy, but its true purpose lies in building community.  Through the businesses we create, we become of service to our community and the world.  In Entrepreneurship: Starting and Operating a Small Business, Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but also energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.”  - John Whitehead, former co-chairman of Goldman Sachs

 

 

“The best entrepreneurs are people who understand the financials and economics of business.  Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while helping them develop into leaders who can energize and inspire others.” — Alan Patricoff, Co-founder, Apax Partners

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

This package contains:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions