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Entrepreneurship: Successfully Launching New Ventures, 2/E
Bruce Barringer
Duane Ireland

ISBN-10: 0132240572
ISBN-13: 9780132240574

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 576 pp
Published: 02/01/2007

Suggested retail price: $133.33
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Undergraduate course in Entrepreneurship and New Venture creation.

 

Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.

Undergraduate course in Entrepreneurship and New Venture creation.

 

Entrepreneurship 2e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.

 

Why do you think many entrepreneurial ventures struggle or fail after a few years? How do you emphasize the importance of first developing a successful business idea before moving on to the plan?

 

Developing a Successful Business Idea — Recognizing that most new ventures fail due to the lack of careful development of a business idea, Barringer & Ireland focus on the early part of the entrepreneurial process in a unique, five-chapter, Part II entitled: Developing Successful Business Ideas. This unique approach helps students understand the importance of carefully following the entrepreneurial process, especially in the early stages of their new venture.

  • Opportunity Recognition: Ch. 2, p. 36
  • Feasibility Analysis: Ch. 3, p. 68

How important is it to develop a feasibility analysis early in the investigation of a new business idea?

 

Feasibility Analysis Chapter — A complete chapter (Ch. 3) is devoted to feasibility analysis, because new entrepreneurs tend to underestimate the amount of competition there will be in the marketplace and tend to overestimate their personal chances for success. This unique chapter helps students understand how to analyze and diagnose the feasibility of an idea, in order to determine whether an idea is worth pursuing.

  • Page 68-97

Business Feasibility Analysis Pro software by Palo Alto, the creators of Business PlanPro. This wizard-based software is a step-by-step guide on how to complete a feasibility analysis for a business idea. The program is designed to give students a structured template for completing a feasibility analysis in an interactive online environment, while providing instructors with an easily assignable and gradable feasibility analysis project.

 

 

OTHER POINTS OF DISTINCTION

 

How do you inspire your students to believe they can be successful entrepreneurs, even at such a young age?

 

Opening Profiles—Each chapter opens with a profile of an entrepreneurial venture that was started by one or more students while completing their university-level education. The author team completed extensive interviews with each student entrepreneur to obtain required materials and insight, and each profile is specific to a chapter’s topic. These profiles of real-life entrepreneurs are inspiring and relatable to students, as they demonstrate that many college students have the ability to be entrepreneurs even while completing their education.

  • Page 69

Student Entrepreneur’s Insights—After each “Opening Profile,” the featured entrepreneur answers questions and shares advice on the experience of being a college student launching a new business venture. These relatable examples provide encouragement and assurance for students reading the book, igniting the belief that they too may have the potential to launch an entrepreneurial venture quicker than originally thought.

  • Page 68-69

Do your students sometimes need a reality check that all entrepreneurial ventures don’t always succeed? How do you alert them to the potential factors that can contribute to a new venture’s failure?

 

What Went Wrong? — Each chapter contains this boxed feature that explains the missteps of seemingly promising entrepreneurial firms. These unique features highlight for students the reality that sometimes things go wrong if the fundamental concepts in the chapters aren’t adhered to.

  • Page 72

How important is it for an entrepreneur to critically evaluate a prospective venture from different perspectives?

 

You Be the VC  - This popular, chapter-ending feature presents a “pitch” for funding from an emerging real-life entrepreneurial firm and encourages students to analyze and debate over whether a particular venture should or should not receive funding. This feature sparks lively classroom discussion and teaches students to not only look at an idea as an entrepreneur, but also to evaluate the merits through the eyes of a VC.

  • Page 92

What are some practices that lead to the success of a new entrepreneurial venture? Do you like to share these insider secrets with your students?

 

Partnering for Success boxed features illustrate that the ability to effectively partner with other firms is becoming increasingly important for successful business ventures.

  • Page 79-80

Savvy Entrepreneurial Firm features illustrate the types of business practices that facilitate the success of entrepreneurial ventures. These features serve as a guideline of successful practices a student should strongly consider adopting when using the entrepreneurial process.

  • Page 84

How do you help students see the connection between chapter content and real life entrepreneurial practices?

 

30 original end-of-chapter case studies —Written by the text authors to complement the chapter content, these cases present readers with opportunities to use chapter-specific concepts to identify problems and propose solutions to situations facing actual entrepreneurial ventures. Questions appearing at the end of each case can be used to stimulate classroom discussions, and all case notes are available in the Instructor’s Manual.

  • Page 93-96, see detailed TOC for each chapter case

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

How do you inspire your students to believe they can be successful entrepreneurs, even at such a young age?

 

NEW Opening Profiles–New to this edition, each chapter opens with a profile of an entrepreneurial venture that was started by one or more students while completing their university-level education. The author team completed extensive interviews with each student entrepreneur to obtain required materials and insight, and each profile is specific to a chapter’s topic. These profiles of real-life entrepreneurs are inspiring and relatable to students, as they demonstrate that many college students have the ability to be entrepreneurs even while completing their education.

  • Page 69

NEW Student Entrepreneur’s Insights–New to this edition, after each “Opening Profile,” the featured entrepreneur answers questions and shares advice on the experience of being a college student launching a new business venture. These relatable examples provide encouragement and assurance for students reading the book, igniting the belief that they too may have the potential to launch an entrepreneurial venture quicker than originally thought.

  • Page 68-69

Do your students sometimes need a reality check that all entrepreneurial ventures don’t always succeed? How do you alert them to the potential factors that can contribute to a new venture’s failure?

 

What Went Wrong? – Over 75 percent of these features are new to this edition, and all others have been updated. Each chapter contains this boxed feature that explains the missteps of seemingly promising entrepreneurial firms. These unique features highlight for students the reality that sometimes things go wrong if the fundamental concepts in the chapters aren’t adhered to.

  • Page 72

How important is it for an entrepreneur to critically evaluate a prospective venture from different perspectives?

 

You Be the VC  - Over 75 percent of these features are new to this edition, and all others have been updated. This popular, chapter-ending feature presents a “pitch” for funding from an emerging real-life entrepreneurial firm and encourages students to analyze and debate over whether a particular venture should or should not receive funding. This feature sparks lively classroom discussion and teaches students to not only look at an idea as an entrepreneur, but also to evaluate the merits through the eyes of a VC.

  • Page 92

What are some practices that lead to the success of a new entrepreneurial venture? Do you like to share these insider secrets with your students?

 

Partnering for Success boxed features illustrate that the ability to effectively partner with other firms is becoming increasingly important for successful business ventures. Over 75 percent of these features are new to this edition, and all others have been updated.

  • Page 79-80

Savvy Entrepreneurial Firm features illustrate the types of business practices that facilitate the success of entrepreneurial ventures. These features serve as a guideline of successful practices a student should strongly consider adopting when using the entrepreneurial process. Over 75 percent of these features are new to this edition, and all others have been updated.

  • Page 84

How do you help students see the connection between chapter content and real life entrepreneurial practices?

 

30 original end-of-chapter case studies –Virtually all of these cases are new, and those retained have been updated. Written by the text authors to complement the chapter content, these cases present readers with opportunities to use chapter-specific concepts to identify problems and propose solutions to situations facing actual entrepreneurial ventures. Questions appearing at the end of each case can be used to stimulate classroom discussions, and all case notes are available in the Instructor’s Manual.

  • Page 93-96, see full TOC for each chapter

 

Part 1           Decision to Become an Entrepreneur

Chapter 1          Introduction to Entrepreneurship

 

Part 2           Developing Successful Business Ideas

Chapter 2          Recognizing Opportunities and Generating Ideas

Chapter 3          Feasibility Analysis

Chapter 4          Writing a Business Plan

Chapter 5          Industry and Competitor Analysis

Chapter 6          Developing an Effective Business Model

 

Part 3           Moving From an Idea to An Entrepreneurial Firm

Chapter 7          Preparing the Proper Ethical and Legal Foundation

Chapter 8          Assessing a New Venture’s Financial Strength and Viability

Chapter 9          Building a New Venture Team

Chapter 10        Getting Financing or Funding

 

Part 4           Managing and Growing an Entrepreneurial Firm

Chapter 11        Unique Marketing Issues

Chapter 12        The Importance of Intellectual Property

Chapter 13        Planning for and Evaluating the Challenges of Growth

Chapter 14        Strategies for Firm Growth

Chapter 15        Franchising

 

Case Appendix

Glossary

Name Index

Subject Index

Company Index

Photo Credits

    Undergraduate course in Entrepreneurship and New Venture creation.

     

    This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising.  This text places a unique and special emphasis on developing a successful business idea early in the process.  By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus — Where a great idea meets a great process.

  • 0130618551Entrepreneurship: Successfully Launching New Ventures
    Barringer & Ireland
    © 2006 | Prentice Hall | Cloth; 504 pages | Instock
    ISBN-10: 0130618551 | ISBN-13: 9780130618559
    Brief Description

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