Prentice Hall

Business



Business English for the 21st Century, 4/E
Patricia T. Ellison, Ph.D., Luther Seminary, Minneapolis

ISBN-10: 0132271656
ISBN-13: 9780132271653

Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 488 pp
Published: 05/09/2006

Suggested retail price: $100.40
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Appropriate for Courses in Business English and Business Communication with a grammar focus.  

 

Reorganized and streamlined for this edition, Business English for the 21st Century, Fourth Edition equips readers with the basic tools and techniques needed to be an effective writer. Using a simple yet comprehensive approach, it begins with the basic building blocks of English, moves through ordinary sentence structure to more sophisticated writing and self-editing skills, and encourages readers to learn more about the system of language. New to this edition are chapters clustered into thematic units, unit reviews, integrated author’s comments, PowerPoint slides, and proofreading exercises designed to prepare students for the challenges of business communication.

Appropriate for Courses in Business English and Business Communication with a grammar focus.   

 

Reorganized and streamlined for this edition, Business English for the 21st Century, Fourth Edition equips readers with the basic tools and techniques needed to be an effective writer. Using a simple yet comprehensive approach, it begins with the basic building blocks of English, moves through ordinary sentence structure to more sophisticated writing and self-editing skills, and encourages readers to learn more about the system of language. New to this edition are chapters clustered into thematic units, unit reviews, integrated author’s comments, PowerPoint slides, and proofreading exercises designed to prepare students for the challenges of business communication. 

 

HALMARK FEATURES

 

The Impact of Language–is expanded in this edition.

  • Offers a variety of puzzles, anecdotes, and discussion questions that appear in every chapter.   

Word Tip from the Real World–is expanded in this edition.

  • Reminds readers of the importance of clear speaking and writing in their communications.  
When Bad Grammar Happens to Good People–is expanded in this edition.
  • Highlights commonly confused/misused words and contains strategies to avoid these mistakes.  

Executives’ Choice–appears intermittently in the text and in a chapter at the end of the book.

  • Clarifies vocabulary usage and emphasizes the importance of word choice in business communications. 

Worksheets–appear the end of every chapter.

  • Include up to 8 exercises that help students develop their writing skills in a non-threatening environment.

New! Chapters are streamlined and reorganized from 40 to 34 chapters–in this revision.

  • Offers an efficient organization that works effectively for various college courses.
  • Organizes material into discrete thematic units to make concepts more manageable and accessible to both readers and instructors. 
New! Reviews appear at the end of each thematic unit–and assess knowledge of related chapter topics.
  • Emphasize fundamental writing skills such as clear sentence construction, accurate punctuation, effective word choice etc.
  • Show how the mechanics of writing are related and how anyone can use the system of language to become a better writer.   

New! Proofreading exercises–have been added to every chapter.

  • Help readers develop and master the skill of self-editing.
  • Provide an excellent source for class assignments. 

New! Upgraded Annotated Instructor's Edition

  • Integrated author’s comments–now appear throughout the text providing additional tips, hints and comments that correspond directly to chapter material.
  • Suggested course outlines for 10-, 12-, and 15-week classes
  • Support instructors by offering unique material to enhance class discussion and lectures.  

New! PowerPoint Slides–are available free to adopters of this text.

  • Illustrate key concepts and provide lecture material for instructors.

Unit I: FOUNDATIONS

1.      Business Language and Dictionaries

2.      Spelling

3.      A Preview of the Parts of Speech

4.      Sentence Analysis

UNIT II: NAMING

5.      Capitalization

6.      Plural Nouns

7.      Possessive Nouns

UNIT III: WORDS THAT SAY WHO YOU MEAN

8.      Personal Pronouns

9.      Agreement of Pronouns and Antecedents

10.  Troublesome Pronouns

UNIT IV: ACTION AND INTENSITY

11.  Verbs: Agreement and Mood

12.  Verbs in Sentences

13.  Tenses of Verbs

14.  Regular and Irregular Verbs

15.  Verbals

UNIT V: EFFECTIVE DESCRIPTION

16.  Modifiers of Nouns and Pronouns

17.  Adjectives

18.  Adverbs

UNIT VI: PUTTING IDEAS TOGETHER

19.  Prepositions

20.  Connectives in Coordinate Constructions

21.  Connectives in Complex Sentences

UNIT VII: CLEAR CONSTRUCTION

22.  Building Sentences: to work toward

23.  Building Sentences: what to avoid

24.  Writing Numbers

UNIT VIII: MAJOR PUNCTUATION

25.  Comma 1

26.  Comma 2

27.  Comma 3

28.  Colons and Semicolons

UNIT IX: SECONDARY PUNCTUATION

29.  Dashes, Parentheses, and Brackets

30.  Quotation Marks, Ellipses, and Apostrophes

31.  Periods, Question Marks, and Exclamation Points

UNIT X: WORD POWER

32.  General Vocabulary

33.  Business Vocabulary

34.  Executives’ Choice

    For college and business school courses in Business English and Composition.

    This comprehensive grammar book helps students develop a clear, concise writing style and serves as a reference for grammar and usage. Business English for the 21st Century offers business students and their instructors concise explanations and solid practice for every useful, critical grammar usage and vocabulary concept. Providing simple explanations of often frustrating language problems, this student-friendly text is designed to help students communicate more effectively in the ever-changing world of business.

  • 0130992755Business English for the 21st Century, 3/E
    Ellison & Barry
    © 2003 | Prentice Hall | Paper; 460 pages | Out of Stock
    ISBN-10: 0130992755 | ISBN-13: 9780130992758
    Brief Description

    • Ideal for language use in today's business environment, this text includes recommendations for functioning in a technology-based world and provides a guide to avoiding troublesome constructions.

  • 0130826677Business English for the 21st Century, 2/E
    Ellison & Barry
    © 2000 | Prentice Hall | Paper; 460 pages | Instock
    ISBN-10: 0130826677 | ISBN-13: 9780130826671
    Brief Description

Business for the 21st Century 4e by Ellison and Barry

 

The ability to communicate effectively is one the most critical skills needed in one's personal and professional life.  The first edition of this classic text, published over three decades ago, has improved the communication skills of thousands of students.  This edition continues in the same tradition by providing a straightforward approach to learning business English fundamentals.

 

Popular Retained Features:

  • Concise chapters concentrate on one topic at a time, thereby enabling students to master material before attempting to learn new material.
  • The Impact of Language, When Bad Grammar Happens to Good People, and A Word Tip from the Real World boxes supplement chapter discussions.

Features New to this Edition:

  • NEW streamlined text organization with 34 chapters grouped into 10 units, allowing instructors to easily pick and choose.
  • NEW end-of-unit Review and Post-tests identify learned material and material that needs additional review.
  • NEW Proofreading Exercise in each chapter

Visit www.prenhall.com/ellison for additional resources.

 

View a Sample Chapter PDF:

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