Prentice Hall

Business



Essentials of Business Information Systems, 7/E
Jane P. Laudon, Azimuth Information Systems
Kenneth C. Laudon, New York University

ISBN-10: 0132277816
ISBN-13: 9780132277815

Publisher: Prentice Hall
Copyright: 2007
Format: Cloth; 504 pp
Published: 04/03/2006

Suggested retail price: $170.67
Not available for purchase at this time.

For introductory undergraduate courses in Information Systems taught in MIS, IS, CIS, Business and Management departments. This brief text is ideal for courses on quarter systems and those that combine a MIS text with hands-on software, projects, or case studies.

 

These authoritative authors continue to define the MIS course by emphasizing how business objectives shape the application of new information systems and technologies and integrating a career orientation that demonstrates the relevance of information systems to all business students regardless of their major.

 

&>Overview. Laudon and Laudon Essentials of Business Information Systems 7th edition is a market-leading, introductory survey of MIS text for undergraduate business school students majoring in finance, information systems, operations, marketing, management and accounting. The book uses an integrated people, organization and technology framework to show how real-world corporations in fact use information technology and systems to achieve business objectives. Each of these factors in the design of business solutions is represented in every chapter, and together they provide a coherent conceptual framework for understanding business uses of information systems, typical of Laudon books.

The book offers an extensive array of hands-on projects as software projects (spreadsheet and database), a running business case study, and Internet skill building exercises. The book is based on Ken's experience teaching MIS courses at NYU and developing training sessions for corporations and government agencies.

Business Problem Solving Approach. Are you looking for an MIS book that focuses on business?

The 7th edition of Essentials focuses on how businesses use information systems and technologies to achieve six key objectives:

  • Operational excellence
  • New products and services
  • Customer and supplier intimacy
  • Improved decision making
  • Competitive advantage
  • Survival

Problem Solving Methodology. Are you looking for a book that teaches problem solving and critical thinking skills?

In the first chapter students are given a simple problem-solving methodology that is used throughout the book to illustrate the case studies, and focus student attention on the rationale for corporate investments in information systems projects. Students are taught how to identify a business problem, design alternative solutions, choose the best solution, and then implement the solution. The methodology builds marketable student skills in critical thinking and business solution development-- precisely what employers are looking for.

Career Resources. Career resources are integrated throughout the text and demonstrate to the student how the book is directly relevant to their careers, regardless of major. Career resources speak to all majors:

  • Chapter 1 identifies the IS skills required of accounting, finance, management, marketing, operations and information systems majors
  • New Heads Up section at the beginning of each chapter explains why students need to know the chapter's content to succeed in their future careers
  • A structured digital portfolio template is available on the Web site for students to prepare a portfolio demonstrating their business knowledge, software proficiency, and ability to solve business problems using information systems

Learning Tracks Modules. Are you looking for in-depth treatment of key topics that goes beyond the chapter? Are you looking for more flexibility, or additional assigned reading for group projects?

This book features 28 in-depth modules called Learning Tracks on the Web site in PDF format which look just like book chapter sections. Students can download and print these modules, and you can gain flexibility in content coverage.

Here are just a few of the Learning Track modules:

  • How much does IT matter: the Carr Debate for the Introductory Chapter 1
  • Building international information systems for Achieving Competitive Advantage Chapter 2
  • Entity-relationship diagramming and normalization for the Database Chapter 5
  • Capital budgeting methods for new information systems in the Building Information Systems Chapter 11
  • General and application controls for information systems in the Security Chapter 7
  • Developments in computer processing, storage, and networking that have transformed IT infrastructure for the Hardware/Software Chapter 4

Skill Building Projects. Are you looking for a book that teaches students how to solve business problems and develop new solutions using spreadsheet and database software?

This book contains 36 projects that build student competencies in three areas:

  • Business application skills: using software tools to solve problems in finance and accounting, human resources, production, and sales and marketing
  • Internet skills: Using online tools and capabilities to achieve business objectives
  • Analytical and presentation skills: Developing critical thinking and solution design capabilities

The front matter of the book describes the location of the skill-building projects and describes how, on completion, these projects help students put together a Digital Portfolio to show potential employers and recruiters, and to demonstrate their learning.

Skill Building Projects Map [click here]

Strong case support. 48 cases within the text cover leading American and International firms, organizations and entire industries familiar to students, including:

  • Can the Music Industry Change its Tune?
  • JP Morgan Chase Shifts IT Outsourcing in Reverse
  • The FBI Abandons its Virtual Case System
  • Should We Trust Choice Point With Our Personal Data?
  • Comair's Crew Scheduling System Breaks Down
  • MasterCard and CardSystems: The Worst Data Theft Ever?

Other firms and organizations include Google, eBay, Kazaa, Amazon, iTunes, Procter & Gamble, Marriott, Seven-Eleven, and the Girl Scouts.

Author Certified Test Bank. Looking for an MIS test bank that tests more than rote memorization?

This book and test bank will please you. The authors have worked closely with skilled test item writers to ensure that higher level cognitive skills are tested. The test bank multiple choice questions include questions on content, but also identifies questions that require analysis, synthesis, and evaluation skills (following Bloom's taxonomy).

Interactive PowerPoint Lecture Slides.Want to make your lectures more informative and interesting for students?

Building on Ken's experience in the classroom, the class slides now include four to five Interactive Sessions where students are encouraged to discuss one of the cases in the chapter, or related issues in MIS, society, and management. We have tried to reduce the number of slides to a more manageable size, and increase interactivity.

Exceptional Writing. These are exciting times in the world of information systems and technologies. Why not use an up-to-date book that captures the spirit of these times?

The Laudon's MIS books are known for exceptionally clear, authoritative writing. The new 7th edition is the kind of book that will please your students: short (less than 500 pages), incisive writing that covers the timely issues in information systems and technologies, as well as larger business, and social issues including privacy, outsourcing, corporate fraud and deception, Internet success stories like Amazon and eBay, as well as firms that have made mistakes using information technology.

You can check out the writing yourself by reading a sample Chapter 1 [click here]

Currency. The text features the latest business, technology and social developments which have an impact on information systems and technologies. Data from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research and Gartner is used throughout to support important points. The book contains references to the most recent research, as well as many classic research articles. There is a References section for each chapter.

Pedagogy. The book's pedagogy emphasizes student cognitive awareness and the ability to analyze, synthesize, and evaluate business situations where information systems could play a role in helping a company achieve its objectives.

While there is a strong data and conceptual foundation to the book, the authors seek to engage student interest with lively writing about information systems in business. The learning elements include:

  • An opening case study. Opens with a story about how a well-known corporation uses information systems to achieve business objectives.
  • Heads Up feature. Ever have students ask, "Why should I care about this content?" A text box at the beginning of each chapter explains why students need to know about this chapter and how this knowledge will help them in their future careers in finance and accounting, human resources, management, operations management, sales and marketing, and information systems. The Heads Up feature is intended to motivate the learning process, and speak to students from a broad range of majors.
  • In chapter cases. Each chapter contains two contemporary, short cases illustrating the themes of people, organization, and technology. The in-chapter cases conclude with several probing case study questions that are used often in the PowerPoint lecture slides to generate discussion.
  • An in-depth closing case study with probing questions and essay assignments.
    Each chapter concludes with case studies based on a well-known e-commerce firm. These cases help students synthesize chapter concepts and apply their knowledge to solve concrete problems.
  • Extensive End-of-Chapter Assignment Material. Each chapter concludes with a software application exercise, a running case Dirt Bikes USA problem solving exercise, a video case (available on CD), and a TeamWork exercise. A summary, key terms, review questions, and discussion questions are also included.

If you would like to review an examination copy, reply to this email or click here.



This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

  • Streamlined. The new edition has been streamlined by 4 chapters (i.e. 16 to 12) to make it more accessible for students.
    • Focuses on the essential information concepts students need, making the text suitable for quarter courses or courses where the instructor wishes to supplement the text with additional projects. Also makes information easier for students to digest.
  • Chapter-by-Chapter Changes. Makes the book more leading-edge and appropriate for undergraduates.
    • Chapter 1
      • New in-depth discussion of information systems knowledge required for careers in accounting, finance, marketing, management, operations management, human resources, and information systems.
      • Introduces the authors' four-step model of problem solving.
      • Introduces a major theme of the text that businesses use information systems to achieve the objectives of operational excellence; new products and services; improved decision making; customer intimacy; and competitive advantage.
    • Chapter 2
      • Includes new material on organizing a business and the role of information systems in business.
      • Introduces intranets and e-business.
      • Includes a section on the information systems function in the business that was previously in Essentials 6e and MIS 9e in Chapter 3.
    • Chapter 3
      • New chapter with student-friendly discussion of systems for competitive advantage, competing on quality, business process reengineering, and global systems that were in Chapters 2, 3, and 13 of Essentials 6e and MIS 9e.
    • Chapter 4
      • Introduces the basic hardware and software technologies as tools for business rather than descriptions of how the computer works.
      • Includes a section on managing these technologies (Total Cost of Ownership, using external service providers, outsourcing, etc.)
    • Chapter 5
      • Database chapter completely rewritten to emphasize the important of good database design with more emphasis on relational databases.
      • Material on business intelligence formerly in the DSS Chapter (Chapter 12 of Essentials 6e and Chapter 13 of MIS 9e) now in this chapter.
    • Chapter 6
      • Condenses in a single chapter treatment of telecommunications, the Internet and wireless technology that were formerly in Chapters 8 and 9 of MIS 9e.
    • Chapter 7
      • Security coverage similar to MIS 9e Chapter 10 but contains new coverage of worms, cyber terrorism, Sarbanes-Oxley, HIPAA and other regulatory requirements impacting IS security and control; new coverage of security policy, electronic records, management; and new coverage of software patches that was not in Essentials 6e Chapter 15.
    • Chapter 8
      • Enterprise application similar to MIS 9e Chapter 11 but a bit briefer.
    • Chapter 9
      • New coverage of digital markets, digital goods, and unique features of e-commerce technology.
      • Includes discussion of m-commerce that was formerly in Essentials and MIS 9e Chapter 9.
    • Chapter 10
      • Condenses Chapters 11 and 12 of Essentials 6e (Chapters 12 and 13 of MIS9e) into a single chapter.
    • Chapter 11
      • New discussion of designing and building systems that applies the authors problem solving model to the development of a simple system for the Girl Scouts.
      • Makes Systems development less abstract and more approachable for introductory students.
      • Discusses making a business case for systems and change management to replace the detailed chapter on Understanding the Business Value of Systems and Managing Change (Essentials 6e and MIS 9e Chapter 15).
    • Chapter 12
      • Similar to Chapter 5 in both Essentials 6e and MIS 9e
  • Career resources are integrated throughout. Show students how the text and the course are directly useful in their future business careers.
    • New Heads Up section at the beginning of each chapter shows why students need to know about this chapter and how this knowledge will help them in their future careers in finance and accounting, human resources, manufacturing and production, sales and marketing.
    • Chapter 1 details the information system skills required of accounting, finance, management, marketing, operations management, and information systems majors.
    • Structured digital portfolio: A template for students to prepare a structured digital portfolio demonstrating the business knowledge, application software proficiency, and Internet skills they have acquired in the course in available on the website. This portfolio can be included in a resume or job application. The portfolio can also be used as a learning assessment tool for instructors.
  • New Modularization: Learning Tracks sections at end of each chapter. Gives instructors the flexibility to provide in-depth coverage of the topics they choose.{See listing below}
    • Direct students to supplementary material on the password-protected Laudon student Web site.  This optional content consists of additional detail on chapter topics that instructors can select for more in-depth coverage.
    • Chapter 1
      • How Much Does IT Matter?
      • Changing Business Environment for Information Technology
      • Business Information Value Chain
    • Chapter 2
      • Challenges of using all the different types of information systems in business
    • Chapter 3
      • Challenges of building and using information systems for competitive advantage
    • Chapter 4
      • Evolution of IT infrastructure
      • Developments in computer processing, storage, and networking that have transformed IT infrastructure
      • Challenges of managing of IT infrastructure
      • How computer hardware and software work
    • Chapter 5
      • Entity-relationship diagrams and normalization
      • Introduction to SQL
    • Chapter 6
      • Computing and communications services available from commercial telecommunications vendors
      • Generations of cellular systems
    • Chapter 7
      • General and application controls used in information systems
      • Management challenges and decisions concerning security and control
      • Software vulnerability and measures to ensure software reliability
    • Chapter 8
      • How SAP enterprise software works and SAP's Business Process Map
      • Major business processes in supply chain management and metrics for measuring supply chain performance
      • Customer-related business processes support by CRM software
    • Chapter 9
      • Challenges of electronic commerce
    • Chapter 10
      • How an expert system inference engine works
      • Challenges of implementing and using knowledge management systems
    • Chapter 11
      • Capital budgeting methods for new information system investments
      • Enterprise Analysis (Business Systems Planning) and Critical Success Factors (CSFs) methodologies for establishing enterprise-wide information requirements
      • Unified Modeling Language (UML)
    • Chapter 12
      • Developing a corporate code of ethics for information systems
  • Problem solving & skills emphasis. Encourages higher-order thinking and the ability to apply information from the course to real-world business problem-solving.
    • Discusses how to identify a business problem, design alternative solutions and choose the perfect solution, and implement the solutions.
    • Case studies in the text ask students to use this method to analyze the case and answer the case study questions.
    • Each end-of-chapter project identifies both the business skills and the software skills requires for the solution.
  • Extensive real-world examples.
    • All opening and ending cases, as well as in-chapter cases, describe companies or organizations that are familiar to students, such as Google, eBay, Kazaa, Amazon, iTunes, Procter & Gamble, Marriott, Seven-Eleven, and the Girl Scouts.
  • Business objectives-oriented.
    • In-text discussion and numerous real-world examples show how information systems are being used to help businesses achieve 6 core objectives: operational excellence, new products and services, improved decision making, strong customer and supplier relationships, competitive strategic advantage, and long-term survival. This theme is reinforces throughout the text.
      • Reinforces the idea that information systems must be driven by the goals of the business

 

 

Part I:  Information Systems in the Digital Age

1. Business Information Systems in Your Career

2. E-Business: How Businesses Use Information Systems

3. Achieving Competitive Advantage With Information Systems

 

Part II: Information Technology Infrastructure

4. IT Infrastructure:  Hardware and Software

5. Foundations of Business Intelligence:  Databases and Information Management

6. Telecommunications, the Internet and Wireless Technology

7. Securing Information Systems

 

Part III: Key System Applications for the Digital Age

8.  Achieving Operational Excellence and Customer Intimacy:  Enterprise Applications

9.  E-Commerce: Digital Markets, Digital Goods

10. Improving Decision Making and Managing Knowledge

 

Part IV: Building and Managing Systems

11. Building Information Systems

12. Ethical and Social Issues in Information Systems

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  • 0132278308Essentials of Business Information Systems, CourseSmart eTextbook, 7/E
    Laudon & Laudon
    © 2007 | Prentice Hall | On-line Supplement; 504 pages | Instock
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