Prentice Hall

Business



Business Essentials, 6/E
Ronald J Ebert, University of Missouri, Columbia
Ricky W Griffin, Texas A&M University

ISBN-10: 0132287854
ISBN-13: 9780132287852

Publisher: Prentice Hall
Copyright: 2007
Format: Paper; 544 pp
Published: 10/02/2006

Suggested retail price: $74.67
Not available for purchase at this time.

For Introduction to Business courses.

 

Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

 

 

 

For Introduction to Business courses.

 

Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.

 

 

How do you help students see that studying business is relevant to their own lives?

 

The Business Prologue defines a framework of four ways to look at business- as an employee, as an owner or a boss, as a customer, or as an investor- to help students understand the relevance of the study of business to their own lives.  The framework is referred to throughout the text, where appropriate, to further relate the study of business to students' own lives.

 

“What’s In It for Me?”- Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.

 

 

OTHER KEY POINTS OF DISTINCTION:

 

 How do your students check their understanding of the material they are learning?

 

Self-Check Questions appear at three points during each chapter, allowing students to check their understanding of a concept before moving on to the next topic. The answers to these questions are located in the back of the book.

 


How do you bring business examples into the course to give students more applied practice?

 

Building Your Business Skills activities are extended business problems presented throughout the text that ask students to use their critical thinking and problem-solving skills..

 

Video Exerices give students the opportunity to see how real business people apply concepts to help them in their daily lives.

 

 

How do your bring ethics into your course?

 

Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to solve them. 


Team Exercises can be found in each chapter to give students the experience of working collaboratively to tackle ethics issues.

 

 

How do you cover leadership in your course?

 

Chapter 9 is a new chapter on leadership and decision-making.  This chapter covers the most up-to-date leadership approaches, discussing such topics as strategic leadership, ethical leadership, virtual leadership, examining leaders as coaches, as well as gender and cross-cultural issues in leadership.

 

 

How do you cover the changes in business due to IT in your course?

 

Chapter 13 is an all new chapter covering the effect of IT on business. This chapter explores not only the effects of IT, but also the IT resources have and the threats and challenges that these resources present.

 

 

How do you cover entrepreneurship and intrapreneurship in your course?

 

Entrepreneurship and New Ventures boxes have been extensively updated.

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

How do you help students see that studying business is relevant to their own lives?

 

NEW! The Business Prologue defines a framework of four ways to look at business- as an employee, as an owner or a boss, as a customer, or as an investor- to help students understand the relevance of the study of business to their own lives.  The framework is referred to throughout the text, where appropriate, to further relate the study of business to students' own lives.

 

NEW! Each chapter opens with a “What’s In It for Me?” section that highlights the key aspects of the chapter, and how these concepts are relevant to students' future careers in business.

 


How do your bring ethics into your course?

 

Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to help solve them. 


NEW! Team Exercises have been added to each chapter to give students the experience of working collaboratively  to tackle ethics issues.

 

 

How do you cover leadership in your course?

 

NEW! A new chapter on leadership and decision-making has been added to the book.  This chapter covers the most up-to-date leadership approaches, discussing such topics as strategic leadership, ethical leadership, virtual leadership, examining leaders as coaches, as well as gender and cross-cultural issues in leadership.

 

 

How do you cover the changes in business due to IT in your course?

 

NEW! An all new chapter covering the effect of IT on business has been added to the book.  This chapter explores not only the effects of IT, but also the IT resources have and the threats and challenges that these resources present.

 

 

How do you cover entrepreneurship and intrapreneurship in your course?

 

NEW! All of “Entrepreneurship and New Ventures” boxes have been extensively updated.

 

 

 

Prologue: Setting the Stage

 

Part I: The Contemporary Business World

 

Chapter 1: The U.S. Business Environment

 

Chapter 2: Ethics and Social Responsibility in Business

 

Chapter 3: Entrepreneurship and Business Ownership

 

Chapter 4: The Global Context of Business

 

Part II: The Business of Managing

 

Chapter 5: Managing the Business Enterprise

 

Chapter 6: Organizing the Business Enterprise

 

Chapter 7: Managing Operations and Improving Quality

  Part III: People in Organizations

 

Chapter 8: Motivation and Satisfaction

 

Chapter 9: Leadership and Decision Making

 

Chapter 10: Human Resources and Labor Relations

 

Part IV: Principles of Marketing

 

Chapter 11: Marketing Processes, Consumer Behavior, and Products

 

Chapter 12: Pricing, Distributing, and Promoting Products

 

  Part V: Managing Information

 

Chapter 13: Doing Business with Information Technology

 

Chapter 14: The Role of Accountants and Accounting Information

 

  Part VI: Financial Issues

 

Chapter 15: Money and Banking

 

Chapter 16: Securities and Investments

 

  Appendices

Appendix I: Financial Risk and Risk Management

 

Appendix II: The Legal Context of Business

 

Appendix III: Personal Finance

 

 

Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index

 

 

    For Introduction to Business courses

    This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.

    The 7th edition was revised with updated content, a modern design, and engaging media for today’s students.  Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.

  • 0136070760Business Essentials, 7/E
    Ebert & Griffin
    © 2009 | Prentice Hall | Paper; 312 pages | Instock
    ISBN-10: 0136070760 | ISBN-13: 9780136070764
    Brief Description | Buy from myPearsonStore

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  • 0132254018Business Essentials, CourseSmart eTextbook, 6/E
    Ebert & Griffin
    © 2007 | Prentice Hall | On-line Supplement; 544 pages | Instock
    ISBN-10: 0132254018 | ISBN-13: 9780132254014
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

    • With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs.  This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.

     

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  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Out of Stock
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

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