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Preparing Effective Business Plans: An Entrepreneurial Approach
Bruce R. Barringer

ISBN-10: 0132318326
ISBN-13: 9780132318327

Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 288 pp
Published: 01/02/2008

Suggested retail price: $53.33
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For undergraduate and graduate courses in entrepreneurship

 

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

 

For undergraduate and graduate courses in entrepreneurship or those requiring a business plan.

 

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.

 

Focus on the “Front End” of the Entrepreneurial Process

 

Although the primary purpose of this book is to describe how to write a business plan, the entire “front end” of the entrepreneurial process is discussed and defined.  The most effective business plan are part of a comprehensive process that include:

 

  • Identifying a business idea
  • Screening the idea to determine preliminary feasibility
  • Conducting a feasibility analysis
  • Writing the plan

 

Feasibility Analysis Worksheets

 

Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:

 

  • First Screen — Helps determine the preliminary feasibility of a business idea.
  • Feasibility Analysis — Contains a full analysis, which is much more comprehensive.

 

Sample Business Plan

 

A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.  Every aspect of the plan is described and discussed to give students a solid point of reference as they build their own business plans.

Presenting a Business Plan

 

The final chapter in the book provides tips and suggestions for presenting a business plan with confidence and pose.  Based on a 20 to 30 minute hypothetical presentation, a 12 slide Power Point presentation is provided with suggestions with what to include on each slide.

 

Business Plan Insight Boxed Feature

 

Each of the first ten chapters include a boxed feature that provides special insights on writing a business plan or launching a new venture.

Part 1    Starting the Process

    1    Why Plan?

Part 2    What to Do Before the Business Plan is Written

2     Developing and Screening Business Ideas
3     Feasibility Analysis

Part 3    Preparing a Business Plan

4     Introductory Material, Executive Summary, and
       Description of the Business
5     Industry Analysis
6     Market Analysis
7     Marketing Plan
8     Management Team and Company Structure
9     Operations Plan and Product (or Service) Design and
       Development Plan
10   Financial Projections

Part 4    Presenting the Business Plan

11   Presenting the Plan With Confidence

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