Prentice Hall

Business



Business Communication Essentials and Peak Performance Grammar and Mechanics 2.0 CD Package, 3/E
Courtland L. Bovee
John V. Thill, Communication Specialists of America

ISBN-10: 0132328992
ISBN-13: 9780132328999

Publisher: Prentice Hall
Copyright: 2008
Format: Kit/Package/ShrinkWrap; 550 pp
Published: 12/14/2006

Suggested retail price: $117.33
Buy from myPearsonStore

For Business Communication courses 

 

Bovee/Thill, Business Communication Essentials 3e, delivers an abundance of the most realistic model documents so your students can learn by example.


For Business Communication courses

 

Bovee/Thill, Business Communication Essentials 3e, delivers an abundance of the most realistic model documents so your students can learn by example.

 

 

How do your students learn most effectively?  Do they often seek examples of how to communicate effectively? 

 

Sample documents with annotated comments – offered extensively throughout the book, these provide a wide selection of high-quality, real company sample letters, memos, e-mails, and instant messages collected by the authors in their consulting work. Sample documents are occasionally accompanied by a 3-step writing-process graphic for students to use as a model. New to the 3rd edition, more than half of the documents are now in electronic media and a quarter of the documents are brand new.

  • Shows students precisely how to apply the principles presented in the chapters and offers an abundance of samples to learn from. p. 62

 

Would you like online, self-grading documents for your students to correct?

 

“Document Makeovers” direct students to the OneKey or enhanced CW website for interactive exercises. Students get the opportunity to practice correcting inaccurately rendered documents. Available in OneKey and enhanced CW. The all-new OneKey exercises now feed to a gradebook.

  • Helps students apply chapter concepts to an actual business document, and provides opportunities to use new technology to refine and reinforce writing skills in a dynamic multimedia environment. p. 66

 

 

OTHER KEY POINTS OF DISTINCTION

 

 

How do you cover grammar with your students?

 

The integrated workbook, “Improve Your Grammar, Mechanics, and Usage” appears at the end of every chapter with three levels of assessment and skills building in workplace applications and document critiques. Grammar topics can now be covered in class.

  • p. 72-75

 

Also available are “Peak Performance Grammar and Mechanics” online exercises, allowing students to practice their grammar and mechanics skills independently by taking pretests, follow-up tests, and advanced tests for skill improvement in mechanics and specific parts of speech. Available in OneKey and enhanced CW.  The all-new OneKey exercises now feed to a gradebook.    

  • p. 72

 

The “Handbook of Grammar, Mechanics, and Usage” is located in the back of the book, providing students with an easy reference guide.

  • p. H-1 to H-29.

 

 

How do you cover business etiquette in your course?

 

The authors understand the importance for students to understand proper business etiquette, and to that end they have included extensive coverage, including such topics as personal appearance, face-to-face interactions, written correspondence, research, IM and email, telephone interactions (including cell phone disruptions), and intercultural interactions. The third edition now also covers the latest thinking on the subject of apologies.

  • Busiess Etiquette...In business messages: p. 78

    In conducting research: p. 272

    Cultural Differences: p. 10

    Email: p. 135-136, 137

How do you teach your students the writing process?

 

The three-step process that is central to Business Communication Essentials has been refined to create a more logical order for the substeps.  The steps have also been illustrated in the text to make it easier for students to follow.

  • introduced on p. 53, complete coverage found in Chs. 3, 4, 5

 

 

How do you cover media in your course?

 

Chapter 6 has been extensively revised to feature coverage of all key media including instant messaging, blogging, and podcasting.

  • p. 130-159

 

 

How do you keep up with the latest research and news in the area of Business Communication?

 

New author-written online resource that provides the latest research and news in the area of Business Communications, updated daily.  Also offers a chance to sign up to receive emails alerting you to the latest updates.

www.businesscommunicationblog.com

 

 

 

How do your students learn most effectively?  Do they often seek examples of how to communicate effectively? 

 

Sample documents with annotated comments — Offered extensively throughout the book, these provide a wide selection of high-quality, real company sample letters, memos, e-mails, and instant messages collected by the authors in their consulting work, and occasionally accompanied by a 3-step writing-process graphic for students to use as a model.

NEW! In the 3rd edition, more than half of the documents are now in electronic media and a quarter of the documents are brand new.

  • Shows students precisely how to apply the principles presented in the chapters and offers an abundance of samples to learn from. p. 62

Would you like online, self-grading documents for your students to correct?

 

“Document Makeovers” direct students to the OneKey or enhanced CW website for interactive exercises. Students get the opportunity to practice correcting inaccurately rendered documents. Available in OneKey and enhanced CW.

NEW! OneKey exercises now feed to a gradebook.

  • Helps students apply chapter concepts to an actual business document, and provides opportunities to use new technology to refine and reinforce writing skills in a dynamic multimedia environment p. 66

 How do you cover grammar with your students?

  

Also available are “Peak Performance Grammar and Mechanics” online exercises, allowing students to practice their grammar and mechanics skills independently by taking pretests, follow-up tests, and advanced tests for skill improvement in mechanics and specific parts of speech. Available in OneKey and enhanced CW.  

NEW! OneKey exercises now feed a gradebook.

  • p. 72

 

 

How do you cover business etiquette in your course?

 

The authors understand the importance for students to understand proper business etiquette, and to that end they have included extensive coverage, including such topics as personal appearance, face-to-face interactions, written correspondence, research, IM and email, telephone interactions (including cell phone disruptions), and intercultural interactions. 

NEW! The third edition also covers the latest thinking on the subject of apologies.

 

 

How do you teach your students the writing process?

 

NEW! The three-step process that is central to Business Communication Essentials has been refined to create a more logical order for the substeps.  The steps have also been illustrated in the text to make it easier for students to follow.

  •  Introduced on p. 53, complete coverage in Chs. 3, 4, 5

 

How do you cover media in your course?

 

NEW! Chapter 6 has been extensively revised to feature coverage of all key media including instant messaging, blogging, and podcasting.

  • p. 130-159

 

 

How do you keep up with the latest research and news in the area of Business Communication?

 

NEW! Author-written online resource that provides the latest research and news in the area of Business Communications, updated daily.  Also provides a chance to sign-up to receive emails alerting you to the latest updates.

www.businesscommunicationblog.com

 

Excellence in Business Communication, 3e

Contents in Brief

Preface

Unit 1: Business Communication Foundations

            1          Understanding Business Communication in Today’s Workplace

            2          Communicating in Teams and Mastering Listening and Nonverbal Communication

Unit 2: The Three-Step Writing Process

            3          Planning Business Messages

            4          Writing Business Messages

            5          Completing Business Messages

Unit 3: Brief Business Messages

            6          Choosing and Using Media for Brief Messages

            7          Writing Routine and Positive Messages

            8          Writing Negative Messages

            9          Writing Persuasive Messages

Unit 4: Longer Business Messages

            10        Understanding and Planning Reports and Proposals

            11        Writing and Completing Reports and Proposals

            12        Preparing and Giving Oral Presentations

Unit 5: Employment Messages

            14        Building Careers and Writing Résumés

            15        Applying and Interviewing for Employment

            Appendix A: Format and Layout of Business Documents

            Appendix B: Documentation of Report Sources

            Appendix C: Correction Symbols

Video Guide and Exercises

Handbook of Grammar, Mechanics, and Usage

Answer Keys

View a Sample Chapter PDF:

 

Learn more...take an author narrated tour! (opens in new window)

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