Culinary, Hospitality, Travel & Tourism

For courses in Meeting, Event, Exposition and Convention Planning and Management.

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends.

For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends.

New to the Edition

Fully updated in this edition to include:

·           New statistics and data

·           Improved definitions ( now APEX compliant)

·           Expanded international coverage

·           More discussion of ethics

·           Improved specialty/niche market segment coverage

·           Updated section on service styles

·           More discussion of “Incentives”

New! Reorganized to center around a three-part format: Introduction, Key Players, Key Elements in MEEC Planning.

·           Offers an improved flow that groups similar topics together.

Revised! Chapter 13, Technology in Meetings, Expositions, Events and Conventions–has been completely revamped in this edition.

·           Includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more!

New! Glossary–appears at the end of this edition.

·           Provides the latest in industry terms and definitions.

Hallmark Features

Overview of all aspects of the MEEC industry–industry experts used a Delphi Method to select topics addressed.

·           Moves beyond just one segment (special events, conventions) to give readers an introduction to all aspects of the industry.

·           Includes topics based on recommendations from educators and practitioners nationwide.

Contributions by industry experts–offer insights from reputable practitioners and educators in the field.

·           Provides students with a single collaborative work featuring chapters written by some of the leaders in the industry.

Full-length case study of a convention–including all the planning and follow-up that is required.

·           Allows students to see how all the topics covered fit together in a real-world setting.

Multiple vignettes relate to each chapter topic–and add common reference points for in-class application.

·           Provides students with real-life scenarios that break up the text and provide additional points of interest.

New to the Edition

Fully updated in this edition to include:

·           New statistics and data

·           Improved definitions ( now APEX compliant)

·           Expanded international coverage

·           More discussion of ethics

·           Improved specialty/niche market segment coverage

·           Updated section on service styles

·           More discussion of “Incentives”

New! Reorganized to center around a three-part format: Introduction, Key Players, Key Elements in MEEC Planning.

·           Offers an improved flow that groups similar topics together.

Revised! Chapter 13, Technology in Meetings, Expositions, Events and Conventions–has been completely revamped in this edition.

·           Includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more!

New! Glossary–appears at the end of this edition.

·           Provides the latest in industry terms and definitions.

Table of Contents

PART I: INTRODUCTION

1.      Introduction to the Meetings, Expositions, Events and Conventions Industry

2.      Meeting, Exhibition, Event, and Convention Organizers and Sponsors

PART II: KEY PLAYERS IN THE MEETINGS, EXPOSITIONS, EVENTS AND CONVENTION INDUSTRY

3.      Destination Marketing Organizations (DMOs)

4.      Meeting and Convention Venues

5.      Exhibitions

6.      Service Contractors

7.      Destination Management Companies

8.      Special Events Management

PART III: KEY ELEMENTS IN MEEC PLANNING

9.      Planning MEEC Gatherings

10.    Producing MEEC Gatherings

11.    Food and Beverage

12.    Legal Issues in the MEEC Industry

13.    Technology and the Meeting Professional

14.    International Issues in MEEC

15.    Putting it All Together

Events and Convention Management (Travel & Tourism)

For courses in meeting, event, exposition and convention planning and management.

The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

• Meetings, Expositions, Events and Conventions: An Introduction to the Industry
  Fenich
  © 2005 | Prentice Hall | Cloth; 544 pages | Instock
  ISBN-10: 0131125877 | ISBN-13: 9780131125872
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• Meetings, Expositions, Events & Conventions, CourseSmart eTextbook, 2/E
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  © 2008 | Prentice Hall | Electronic Book; 544 pages | Instock
  ISBN-10: 0135005612 | ISBN-13: 9780135005613
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