Prentice Hall

Business



Business Intelligence
Efraim Turban, University of Hawaii
Ramesh Sharda
Jay E. Aronson, University of Georgia
David King, Comshare, Inc.

ISBN-10: 013234761X
ISBN-13: 9780132347617

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 264 pp
Published: 04/04/2007

Suggested retail price: $57.33
Buy from myPearsonStore

For a course in Business Intelligence, or as a supplement for Introduction to MIS, Business Strategy, or MBA Technology Management

 

As Business Intelligence (BI) evolves from an executive support tool to the primary system implemented in almost all medium and large companies, this is the only book that gives students the BI foundation needed to excel as a manager and decision maker in today’s new world.

For a course in Business Intelligence, or as a supplement for Introduction to MIS, Business Strategy, or MBA Technology Management

 

As Business Intelligence (BI) evolves from an executive support tool to the primary system implemented in almost all medium and large companies, this is the only book that gives students the BI foundation needed to excel as a manager and decision maker in today’s new world.

 

 

Have you noticed a change in how today’s managers use computerized support to make decisions?

 

Emerging Field of Business Intelligence—The field of Business Intelligence (BI) is evolving from its origins as a support tool for executives to a shared commodity by managers, analysts, and top executives at almost all medium and large companies. Business Intelligence integrates previously independent tools and technologies into a systematic, unified software suite for the most accurate and timely information. Business Intelligence, 1e is the only textbook that introduces students to the techniques of BI and the manner in which BI systems are constructed and used, providing them with the background and knowledge to excel and survive as a decision maker in today’s complex technological environment.

 

 

What types of positions will your students have in the future? How do you help them prepare to be the managers and analysts of the future?

 

Managerial Orientation—This text takes a managerial approach to Business Intelligence, and therefore emphasizes the BI applications and implementations. This exposure allows students to truly understand how Business Intelligence works so they can adopt it in their future managerial roles. For instructors who prefer to take a technological approach, the essentials of technology are still covered in several online files and Online Chapter 6, located at the Companion Website, www.prenhall.com/turban.

  • Managerial Issue, page xxx

 

Real-World Orientation— Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies from all over the world make difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. These real-world case studies show students the capabilities of BI, its cost and justification, and the innovative ways real corporations are using BI in their operations.

  • Opening Vignette, page xxx
  • “What We Can Learn…” page xxx
  • Real-World Case, page xxx

 

 

OTHER POINTS OF DISTINCTION

 

How do you communicate with colleagues in the field of Business Intelligence? Would your students benefit from collaborating and networking with fellow students and other professionals?

 

The Teradata University Network (TUN) Connection is a free learning portal sponsored by Teradata, a division of NCR, whose objective is to help faculty learn, teach, communicate, and collaborate with others in the field of BI. Several hundred universities and faculty participate and use TUN. Teradata also supports a student portal (teradatastudentnetwork.com) that contains a variety of learning resources such as cases, Web seminars, tutorials, exercises, links to sources, and more. Business Intelligence, 1e is interconnected with TUN via various hands-on assignments provided in all chapters and accessible to students through the portal.

 

 

 

 

Chapter 1                    Introduction to Business Intelligence

Chapter 2                    Data Warehousing

Chapter 3                    Business Analytics and Data Visualization

Chapter 4                    Data, Text, and Web Mining

Chapter 5                    Business Performance Management

 

Online Chapter 6            Neural Networks for Data Mining

Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong, Lehigh University, Florida International University, California State University, Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of more than 100 refereed papers published in leading journals, such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 21 books, including Electronic Commerce: A Managerial Perspective, Decision Support Systems, and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban’s current areas of interest are Web-based decision support systems, the use of intelligent agents in e-commerce systems, and collaboration issues in global e-commerce.

 

Jay E. Aronson (M.S., M.S., Ph.D., Carnegie Mellon University) is a professor of management information systems in the Terry College of Business at The University of Georgia. Prior to this, he was on the faculty at Southern Methodist University. Dr. Aronson is the author of about 50 refereed papers that have appeared in leading journals, including Management Science, Information Systems Research, and MIS Quarterly. He is the author of 3 books, and he has contributed to several professional encyclopedias. He is also a consultant to major international corporations and organizations. Dr. Aronson’s current areas of research include knowledge management, collaborative computing, and parallel computing.

 

Ramesh Sharda (M.B.A., Ph.D., University of Wisconsin—Madison) is director of the Institute for Research in Information Systems (IRIS), ConocoPhillips Chair of Management of Technology, and a Regents Professor of Management Science and Information Systems in the Spears School of Business Administration at Oklahoma State University (OSU). He started and served as the director of the M.S. in Telecommunications Management Program at OSU. More than 100 papers describing his research have been published in major journals, including Management Science, Information Systems Research, Decision Support Systems, and Journal of Management Information Systems. Dr. Sharda serves on several editorial boards, including those of INFORMS Journal on Computing, Decision Support Systems,and Information Systems Frontiers. His current research interests are in decision support systems, collaborative applications, and technologies for managing information overload. Dr. Sharda is also a co-founder of iTradeFair.com, a company that produces virtual trade fairs.

 

Dave King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software.  Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona.  He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc.  Dr. King has authored a number of articles and books and is the co-author of Electronic Commerce: A Managerial Perspective (Prentice-Hall).  He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University of Georgia and the Technopolis Advisory Board at Arizona State University.


View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions