Business

For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.

For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.

Brief—The author summarizes key ideas from thousands of pages of text and research. Bulky examples, cases, footnotes, and exercises have been omitted.

Professional—Information is provided that professionals will find useful; unlike other books, it is not aimed at first-year college students.

Readable—The author’s tone is direct, matter-of-fact, and nontheoretical. Material is presented in a clear and practical manner, in a format that is easy to read and to skim.


Other topics of distinction

Three-part Structure—The Eighth Edition maintains the successful organization of previous editions.
—Communication Strategy: The first chapter covers the strategic issues that should precede all communication, written or oral, including communicator strategy, audience strategy, message, channel choice strategy, and culture strategy.
—Writing: Chapters 2-4 cover how to compose quickly, macrowriting and microwriting, and a reference for grammar and punctuation.
—Speaking: Chapters 5-7 cover verbal structure, visual aids, and nonverbal delivery skills.  Sections of these chapters can also be used to teach meeting facilitation.
—Writing and Speaking can be taught in the order chosen by the instructor.

• Emphasis on electronic channels of communication—Acknowledges that many people write email messages more than hard-copy documents, substituting the word “message” for “document” throughout.

• Added channels of communication—Explores thirteen channels, including blogs, wikis, IM, TM, and podcasts, with thorough analysis of each; the original edition examined three (writing, speaking to a group, and speaking to an individual).

• Design Cascade concept—Refers to the various typographical choices to show different levels of emphasis (e.g., boldface looks more emphatic than italics; centered looks more emphatic than flush left, etc.)

• Changes to Micro-Writing Chapter—Adds a new section on informal writing style, which has become a prevalent issue with today’s students and young professionals.

• Visual aids—Adds extensive new information concerning PowerPoint® Slide Master, especially regarding color choices.

• Appendices—Deletes the Appendix on document formats (e.g., where to place the salutation on a letter).  

INTRODUCTION
 
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
 
II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Techniques
 
III. WRITING: MACRO ISSUES
Document Design for “High Skim Value”
Signposts to Show Connection
Effective Paragraphs or Sections
 
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
 
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
 
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
 
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
 
APPENDICES
Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation
 
BIBLIOGRAPHY
INDEX
 

Business Communication [SUPPLEMENTARY / VALUEPACK ITEMS] (Business Communications)
Managerial Communication [COMPREHENSIVE TEXTS] (Business Communications)

For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.

Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context. 

• Guide to Managerial Communication (Guide to Business Communication Series), 7/E
  Munter
  © 2006 | Prentice Hall | Paper; 208 pages | Instock
  ISBN-10: 0131467042 | ISBN-13: 9780131467040
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View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
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• Guide to Managerial Communication (Guide to Business Communication Series), CourseSmart eTextbook, 8/E
  Munter
  © 2009 | Prentice Hall | Electronic Book; 208 pages | Estimated Availability: 12/15/2008
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