This package contains:

• Shoemaker, Lewis & Yesawich, Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage, 4/E (2007)
• Shoemaker, Lewis & Yesawich, Cases CD, 4/E (2007)

View a Sample Chapter PDF:

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• Package ISBN-10: 0132417278 | ISBN-13: 9780132417273
  ©2007 | Online Schedule | Suggested retail price: $92.00 | Buy from myPearsonStore
  This package contains:
• MARKETG LEADERSHIP HOSPITALITY&TOURSM&CD PK, 4/E
  Shoemaker | ©2007 | Prentice Hall | Kit/Package/ShrinkWrap
  
• PH Guide to Research Navigator, 1/E
  Payton | ©2007 | Prentice Hall | Paper; 64 pages
  

• Package ISBN-10: 0132426625 | ISBN-13: 9780132426626
  ©2007 | Online Schedule | Suggested retail price: $113.07 | Buy from myPearsonStore
  This package contains:
• MARKETG LEADERSHIP HOSPITALITY&TOURSM&CD PK, 4/E
  Shoemaker | ©2007 | Prentice Hall | Kit/Package/ShrinkWrap
  
• NRAEF ManageFirst: Restaurant Marketing with On-line Testing Access Code Card, 1/E
  NRA National Restaurant Association | ©2007 | Prentice Hall | Paper; 192 pages