Business

For courses in Business Communication both oral and written, Technical Writing and Business English.

This text provides a quick introduction to English grammar and vocabulary. The new chapters provides the student with basic correspondence and oral skills they need to enter the business world. Attention-getting titles, anecdotes, and learning shortcuts surprise and motivate underprepared students who need basics, as well as qualified students and business people who need to reinforce their skills.

• includes all the basics for current and effective business communication:

  • grammar and language skills

  • process writing skills

  • human relations

  • multicultural diversity

  • business correspondence

  • employment applications and resumes

  • telephone techniques

  • oral presentation

• incorporates a checkpoint practice quiz in each chapter that students use to assess their own work.

• encourages retention through Read, Recap, and Replay exercises: Special Assignments; and proofreading.

• provides a variety of practical communication activities.

• includes a mini-reference manual.

Preface.


The Fresh Start.


 1. Ladies and Gentlemen: (business letters).


 2. Multicultural Stew and You.


 3. Secret Life of a Sentence Revealed.


 4. Apples, Tigers and Swahili.


 5. Be Kind to the Substitute Week.


 6. Here's Where the Action Is.


 7. Words That Describe.


 8. Punctuation Potpourri.


 9. Business Letters That Get Results.


10. Write As If Your Job Depends on It.


11. Taking Your Show on the Road.


12. People in Touch.


Glossary.


Index.

Business English (Business Communications)
Business Communication - Oral and Written (Business Communications)
Technical Writing (Business Communications)
Business Correspondence (Business Communications)

View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.