ISBN-10: 013500585X
ISBN-13: 9780135005859
Publisher: Prentice Hall
Copyright: 2009
Format: Electronic Book; 352 pp
Published: 05/09/2008
Suggested retail price: $40.20
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Table of Contents
1. An Introduction
2. A History
3. Customers’ Knowledge and Consumer Behavior
4. Market Segmentation and Selection
5. Internal Assessment and Competitive Analysis
6. Economic Principles and Demand Forecasting
7. Reservations and Channels of Distribution
8. Dynamic Value-Based Pricing
9. Channel and Inventory Management
10. The Revenue Management Team
11. Strategic Management and Following the RevMAP
12. Tools, Tactics, and Resources
13. Legal and Ethical Issues and Potential Bumps in the Road
14. Crystal Ball
15. Applications in Lodging and Food and Beverage
16. Applications in Sports, Entertainment, and Event Management
17. Applications in Cruise, Spa, and Luxury RV Resorts
18. Applications in Golf, Gaming, and Theme Parks
GLOSSARY
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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.