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Table of Contents

1.      Know Your Customer

2.      Know Your Restaurant

3.      Costs

4.      Pricing the Menu

5.      Menu Analysis

6.      Nutrition

7.      Menu Content

8.      Truth in Menu

9.      Menu Layout and Printing

10.  Menus, Restaurants and Marketing

11.  Quick Service Menus

12.  Family Style Restaurant Menus

13.  Theme-Ethnic and Fine Dining Menus

14.  Banquet/Show Menus

15.  Buffets

16.  Cafeteria and Cycle Menus

17.  The Menu as a Management Tool

Appendix A: Descriptive Wording for Menus

Appendix B: Nutritional Labeling Laws

Appendix C: Foreign Wording for Menus

Index

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.