Introduction to Hospitality, 5/E
John Walker, University of South Florida

ISBN-10: 0135139287
ISBN-13: 9780135139288

Publisher: Prentice Hall
Copyright: 2009
Format: Cloth; 656 pp
Published: 03/28/2008

Suggested retail price: $89.33
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For courses in Introduction to Hospitality.

 

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

 

New to this Edition:

 

New! Streamlined coverage–and a new layout and design.

·        Makes the text more user-friendly without sacrificing content.

 

New! Increased emphasis on globalization and environmental responsibility–appears in every chapter.

·        Offers the latest information on international trends and the greening of the hospitality industry.

 

New! Chapter 13, Special Events–appears in Part V.

·        Offers greater coverage of this growing area of the hospitality industry.

 

New! A student DVD-ROM–includes a wealth of information such as sample test questions and answers, career information, scholarship information, resume writing and interviewing skills and more!

·        Gives students additional information to help them advance in their coursework and in their career.

 

Features:

 

Four chapters are devoted to the functional areas of hospitality–see Part VI.

·        Includes chapters on four key areas: leadership; marketing; human resources; and finance, accounting and control.

·        Offers a value-added taster of these important topics.

 

Focus On boxes–arewritten by leading academicians, guest educators and industry experts.

·        Gives students a taste of the industry from leading experts in the field.

 

Personal Profiles and Corporate Profiles–feature people and corporations in the field.

·        Connects the reader to real people, real jobs and true-to-life scenarios.

 

Mini-case studies–challenge students to address real-world situations.

·        Offer meaningful examples and furthers critical-thinking skills.

 

Internet Exercises–invite students to surf the net and answer specific questions, relevant to hospitality operations.

·        Shows the resources and research that can be done using the World Wide Web.

·        Offers an easy way to integrate the Internet into your course.

 

Check Your Knowledge questions–are dispersed throughout the chapters.

·        Reinforces key content as one reads along.

 

Apply Your Knowledge questions–appear throughout the text.

·        Reinforces key content in practical, industry-related ways.

 

Summaries–correspond to the chapter learning objectives.

·        Links learning to specific outcomes and objectives.

 

 

New to this Edition:

 

New! Streamlined coverage–and a new layout and design.

·        Makes the text more user-friendly without sacrificing content.

 

New! Increased emphasis on globalization and environmental responsibility–appears in every chapter.

·        Offers the latest information on international trends and the greening of the hospitality industry.

 

New! Chapter 13, Special Events–appears in Part V.

·        Offers greater coverage of this growing area of the hospitality industry.

 

New! A student CD-ROM–includes a wealth of information such as sample test questions and answers, career information, scholarship information, resume writing and interviewing skills and more!

·        Gives students additional information to help them advance in their coursework and in their career.

 

 

 

Table of Contents

 

PART 1: THE HOSPITALITY INDUSTRY AND TOURISM

1.      Welcome to the Hospitality Industry

2.      Tourism

 

PART 2: LODGING

3.      The Hotel Business

4.      Rooms Division Operations

5.      Food and Beverage Operations

 

PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES

6.      Restaurant Business

7.      Restaurant Operations

8.      Managed Services

9.      Beverages

 

PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT

10.  Recreation, Theme Parks, and Clubs

11.  Gaming Entertainment

 

PART 5: ASSEMBLIES AND EVENT MANAGEMENT

12.  Meetings, Conventions, Expositions

13.  Special Events

 

PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY

14.  Leadership and Management

15.  Marketing

16.  Human Resources

17.  Accounting, Finance and Cost Control

    Appropriate for Introduction to Hospitality courses within Hospitality Management & some Culinary Arts departments.

     

     

    THE definitive Introductory text for the hospitality field.  Covering all sectors of the industry and written by an academician and industry veteran, Introduction to Hospitality 4/e is supported by an unparalleled supplement package, tremendous pedagogy and is career-oriented with numerous cases, career profiles and "day in the life" boxed-features. 

     

  • 0131191012Introduction to Hospitality, 4/E
    Walker
    © 2006 | Prentice Hall | Cloth; 704 pages | Instock
    ISBN-10: 0131191012 | ISBN-13: 9780131191013
    Brief Description

    • For undergraduate introductory courses in Hospitality, such as Introduction to Hospitality, Introduction to Hospitality and Tourism, and Introduction to Hotel and Restaurant Management.

    Tomorrow's managers are off to a strong start with this best-selling comprehensive tour through the fascinating and challenging related fields in the hospitality industry. Written in an upbeat style by an author with substantial industry experience—and supported by one of the most complete instructional packages of its kind—this full-color edition offers an enlightening overview of the industry's many facets—from a welcoming tour of the hospitality industry to tourism, lodging, restaurants, managed services, beverages, conventions and meeting, leisure/recreation, plus examines gaming entertainment, marketing and human resources, leadership and management.

  • 0130336602Introduction to Hospitality, 3/E
    Walker
    © 2002 | Prentice Hall | Cloth; 624 pages | Instock
    ISBN-10: 0130336602 | ISBN-13: 9780130336606
    Brief Description

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    CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

     

  • 013500621XIntroduction to Hospitality, CourseSmart eTextbook, 5/E
    Walker
    © 2009 | Prentice Hall | Electronic Book; 656 pages | Instock
    ISBN-10: 013500621X | ISBN-13: 9780135006214
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

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