Allyn & Bacon

Communication, Film & Theatre

Browse available resources for Speech Communication:



Interpreting Communication Research: A Case Study Approach
Lawrence R Frey, Loyola University of Chicago
Carl H. Botan, Purdue University
Paul G. Friedman, University of Kansas
Gary L. Kreps, Northern Illinois University

ISBN-10: 0135891108
ISBN-13: 9780135891100

Publisher: Allyn & Bacon
Copyright: 1992
Format: Paper; 338 pp
Published: 03/27/1992

Suggested retail price: $106.80
Buy from myPearsonStore

A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement.



1. Interpreting Communication Research.

I. EXPERIMENTAL RESEARCH.

2. Full Experimental Laboratory Research.

3. Field Experimental Research.

II. SURVEY RESEARCH.

4. Survey Questionnaire.

5. Survey Interview Research.

III. TEXTUAL ANALYSIS.

6. Rhetorical Criticism.

7. Content Analysis.

8. Conversation Analysis.

IV. ETHNOGRAPHY.

9. Ethnographic Observational Research.

10. Ethnographic Interview Research.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions