Prentice Hall

Business



Essentials of Management Information Systems, 8/E
Jane Laudon
Kenneth Laudon

ISBN-10: 013602579X
ISBN-13: 9780136025795

Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 512 pp
Published: 12/28/2007

Suggested retail price: $166.67
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For undergraduate and graduate MIS courses.

 

These authoritative authors continue to define the MIS course by emphasizing how business objectives shape the application of new information systems and technologies.

<>For undergraduate and graduate MIS courses.

 

These authoritative authors continue to define the MIS course by emphasizing how business objectives shape the application of new information systems and technologies.

 

Business Driven Real-World Examples

 

This text helps students see the direct connection between information systems and business performance by offering a myriad of real-world examples from business and public organizations.  In-text examples feature companies such as:

 

  • Google; Pg. 6
  • MySpace; Pg. 36
  • Photobucket; Pg. 297
  • Wal-Mart; Pg. 8
  • iTunes; Pg. 8

 

MIS-Related Business Activities

 

There is no better way to learn about MIS than by doing MIS!  The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first hand what MIS is all about.   Features include:

 

  • Hands-On MIS - Each chapter concludes with a Hans-On MIS section containing three types of projects: a running case project, a hands-on application software exercise using Microsoft Excel, Access or Web page development tools, and a project that develops Internet business skills.

 

  • Interactive Sessions — Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom to simulate student interest and active learning.  Each case concludes with case study questions and Web activities for further exploration.

 

 

Problem-Solving Perspective

 

A four-step problem-solving method is introduced in Chapter 1 that students can use throughout the course and for analyzing case studies.  This will show students how real-world companies identified and ultimately solved key business challenges using information systems and technologies. Students will learn:

 

  • How to identify a business problem
  • Design alternative solutions
  • Choose the correct solution
  • Implement the solution

 

Career Resources

 

Career Resources are integrated throughout the learning system, showing why students need to know about specific chapters and how the knowledge will help them in their future career.  The Companion Website offers:

 

  • Job-hunting guides
  • Instructions on how to build a Digital Portfolio demonstrating the business knowledge, application software proficiency, and Internet skills acquired from using the text.

 

OTHER TOPICS OF DISTINCTION

 

Tied To AACSB Learning Objectives

 

In this text, the authors have attempted to support AACSB efforts to encourage assessment-based education.  The front end papers of this edition identify students learning objectives and anticipated outcomes for Hands-On MIS projects.  

 

Because each school is different and may have different missions and learning objectives, the authors will provide custom advice on how to use this text in their colleges.  Please email the authors or contact your local Prentice Hall representative for contact information.

 

Learning Track Modules

 

The Learning Tracks feature gives instructors the flexibility to provide in-depth coverage of the topics they choose.  Provided at the end of each chapter, students are directed to short essays or additional chapters on the Laudon Companion Website.  This supplementary material takes students deeper into MIS topics, concepts and debates; reviews basic technology concepts; and provides additional hands-on software instruction.  This edition includes Learning Tracks on:

 

  • Computer Forensics.
  • Service Level Agreements.
  • Hot New Careers in E-Commerce.
  • The Booming Job Market in IT Security.

 

NEW! Chapter on Project Management

 

A new chapter on Building Information systems and Managing Projects (Chapter 11) teaches students how to implement MIS projects to obtain genuine business value.

<>For undergraduate and graduate MIS courses.

 

These authoritative authors continue to define the MIS course by emphasizing how business objectives shape the application of new information systems and technologies.

 

Tied To AACSB Learning Objectives

 

In this text, the authors have attempted to support AACSB efforts to encourage assessment-based education.  The front end papers of this edition identify students learning objectives and anticipated outcomes for Hands-On MIS projects.  

 

Because each school is different and may have different missions and learning objectives, the authors will provide custom advice on how to use this text in their colleges.  Please email the authors or contact your local Prentice Hall representative for contact information.

 

NEW! Learning Track Modules

 

The Learning Tracks feature gives instructors the flexibility to provide in-depth coverage of the topics they choose.  Provided at the end of each chapter, students are directed to short essays or additional chapters on the Laudon Companion Website.  This supplementary material takes students deeper into MIS topics, concepts and debates; reviews basic technology concepts; and provides additional hands-on software instruction.  This edition includes Learning Tracks on:

 

  • Computer Forensics.
  • Service Level Agreements.
  • Hot New Careers in E-Commerce.
  • The Booming Job Market in IT Security.

 

NEW! Chapter on Project Management

 

A new chapter on Building Information systems and Managing Projects (Chapter 11) teaches students how to implement MIS projects to obtain genuine business value.

PREFACE xv
I Information Systems in the Digital Age 1
1 Business Information Systems in Your Career 2
2 E-Business: How Businesses Use Information Systems 38
3 Achieving Competitive Advantage with Information Systems 78
II Information Technology Infrastructure 113
4 IT Infrastructure: Hardware and Software 114
5 Foundations of Business Intelligence: Databases and Information Management 156
6 Telecommunications, the Internet, and Wireless Technology 188
7 Securing Information Systems 228
III Key System Applications for the Digital Age 265
8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 266
9 E-Commerce: Digital Markets, Digital Goods 296
10 Improving Decision Making and Managing Knowledge 330
IV Building and Managing Systems 367
11 Building Information Systems and Managing Projects 368
12 Ethical and Social Issues in Information Systems XXX
GLOSSARY G-1
REFERENCES R-1
INDEX I-1
PHOTO AND SCREEN SHOT CREDITS P-1
iv

    For introductory undergraduate courses in Information Systems taught in MIS, IS, CIS, Business and Management departments. This brief text is ideal for courses on quarter systems and those that combine a MIS text with hands-on software, projects, or case studies.

     

    These authoritative authors continue to define the MIS course by emphasizing how business objectives shape the application of new information systems and technologies and integrating a career orientation that demonstrates the relevance of information systems to all business students regardless of their major.

     

  • 0132277816Essentials of Business Information Systems, 7/E
    Laudon & Laudon
    © 2007 | Prentice Hall | Cloth; 504 pages | Instock
    ISBN-10: 0132277816 | ISBN-13: 9780132277815
    Brief Description

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