Prentice Hall
Business
ISBN-10: 0136036317
ISBN-13: 9780136036319
Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 312 pp
Published: 03/13/2008
Suggested retail price: $93.33
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For undergraduate and graduate courses in IT Strategy or IT Management.
This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues.
For undergraduate and graduate courses in IT Strategy or IT Management.
This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues.
Presents Critical IT Issues with Mini-Cases
Based on a real company, IT Strategy in Action includes twelve mini-cases to help students understand how different IT management techniques are used in companies today. Mini-cases are NOT simply abbreviated versions of standard, full-length business cases. They differ in two significant ways:
· A Horizontal Perspective — These mini-cases take a slice through a number of coexistent issues. Rather than looking for a solution to a specific problem, students analyzing these must first identify and prioritize the issues, mimicking real organizations–where the challenge lies in “knowing where to start.”
· Highly Relevant Information — Unlike standard cases which inter-mix irrelevant information, each sentence exists for a reason and reflects relevant information. As a result, students must analyze each case very carefully so as not to miss critical aspects of the situation.
Learn by Example
Teaching with mini-cases is very different than teaching with standard cases because students must learn and apply various skill sets to solve each problem. Unique skills sets must apply, including:
· What first appears as a straight-forward “technology” problem, may in fact be a political problem OR one of five other technology problems, therefore much detective work is required.
· Problem identification and prioritization skills are essential for future managers to learn for the simple reason that it is not possible for organizations to tackle all of the problems concurrently.
· Students can learn to balance the problem solving skills learned in other classes with the new skill sets learned with solving these cases.
Makes Teaching Easier
To assist instructors, extensive teaching notes are available for all mini-cases. Developed by the authors and based on “tried and true” in-class experience, these notes include:
- Case summaries
- Identify key issues within each case
- Present ancillary information about the company/industry
- Offer guidelines for organizing classroom discussion
Table of Contents
Section I: Delivering Value with IT
1. Developing and Delivering on the IT Value Proposition
2. Developing IT Strategy for Business Value
3. Linking IT to Business Metrics
4. Managing Perceptions of IT
Mini-cases:
· IT Leadership at MaxTrade
· Investing in TUFS
· IT Planning at ModMeters
Section II: IT Governance
5. IT in the New World of Corporate Governance Reforms
6. Creating and Evolving a Technology Roadmap
7. The IT Budgeting Process
8. Information Management: The Nexus of Business and IT
9. IT in 2010
Mini-cases:
· Shared Services at RR Communications
· Creating a Process-Driven Organization at AgCredit
Section III: IT-Enabled Innovation
10. Strategic Experimentation with IT
11. Enhancing the Customer Experience with Technology
12. Information Delivery: IT’s Evolving Role
13. Digital Dashboards
14. Managing Electronic Communications
Mini-cases:
· Information Management at Homestyle Hotels
· Knowledge Management at Acme Consulting
· CRM at Minitrex
· Managing Technology at Genex Fuels
Section IV: Reinventing IT Capabilities
15. Developing IT Capabilities
16. IT Sourcing
17. Delivering IT Functions: A Decision Framework
18. Building Better IT Leaders: From the Bottom Up
19. Developing IT Professionalism
Mini-cases:
§ Leveraging IT Vendors at SleepSmart
§ Desktop Provisioning at CanCredit
§ Project Management at MM
Graduate MIS [CORE TEXTS] (MIS)
Information Systems Strategy [CORE TEXTS] (MIS)
MIS Management of Information Systems & Technology - Capstone Course [CORE TEXTS] (MIS)
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IT Strategy in Action, CourseSmart eTextbook
McKeen & Smith
© 2009 | Prentice Hall | On-line Supplement; 312 pages | Instock
ISBN-10: 0136036341 | ISBN-13: 9780136036340
URL: http://www.coursesmart.com
Brief Description | Buy from myPearsonStore
Pearson Custom Business Resources Database
Pearson Custom Publishing
© 2009 | Prentice Hall | On-line Supplement | Out of Stock
ISBN-10: 0136096557 | ISBN-13: 9780136096559
CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.
With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs. This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.
Consolidate all your student resources under one cover and in the sequence that best suits your approach, quickly and efficiently.
Receive a free evaluation copy in 7 to 10 business days (for B&W, plus 8 for color). See exactly what your students would buy at the bookstore before making your final decision. We print on demand — minimum orders as low as 20 copies - so you’re never tied into a long term commitment. Change your selections at any time.
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