ISBN-10: 0136096557
ISBN-13: 9780136096559
Publisher: Prentice Hall
Copyright: 2009
Format: On-line Supplement
Temporarily out of stock
With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs. This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.
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CASES:
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ORIGINAL OR 3RD PARTY MATERIAL:
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- 8 NEW titles from Pearson Education Canada
- 250 NEW “Brief Cases” from HBSP
- 5 NEW Ethics modules
- 32 NEW Intro to Business mini-cases (2 pages each)
Accounting:
• Accounting and Taxation
o NEW! Bamber/Braun/Harrison, Managerial Accounting, 1/e, © 2008
o Bamber/Braun/Harrison, Managerial Accounting, 1/e, © 2007
o Bonner, Judgment and Decision Making in Accounting, 1/e, © 2008
o NEW! Harrison/Horngren, Financial Accounting and Financial Tips, 7/e, © 2008
o Horngren/Harrison, Financial and Managerial Accounting, 1/e, © 2008
o Pollard/Mills/Harrison, Financial and Managerial Accounting, 1/e, © 2008
• Auditing/Accounting Information Systems
o Arens/Elder/Beasley, Auditing and Assurance Services: An Integrated Approach, 12/e, © 2008
o Beasley/Buckless/Glover/Prawitt, Auditing Cases, 3/e, © 2006 (2/e, 1/e also available)
o Cullinan/Wright, Cases in the SEC Files: Topics in Auditing, 1/e, © 2003
o NEW! Horngren/Datar/Foster, Cost Accounting: A Managerial Emphasis, 13/e, © 2009 (12/e also available)
o Romney/Steinbart, Accounting Information Systems, 11/e, © 2009
o Trussel/Frazer, The Lakeside Company: Case Studies in Auditing, 11/e, © 2008
• Financial Accounting
o Beams/Clement/Anthony/Lowensohn, Advanced Accounting, 9/e, © 2006
o Hirst/McAnally, Cases in Financial Reporting, 5/e, © 2006 (4/e, 3/e also available)
o Reimers, Financial Accounting: A Business Process Approach, 2/e, © 2008
• Government and Not-For-Profit Accounting
o Freeman/Shoulders/Allison, Governmental and Nonprofit Accounting: Theory and Practice, 8/e, © 2006
• International Accounting
o Choi/Meek, International Accounting, 6/e, © 2008
• Principles of Accounting
o Horngren/Harrison, Accounting, 7/e, © 2007
o Horngren/Sundem/Stratton, Introduction to Management Accounting, Chap. 1-17, 14/e, © 2008 (13/e also available)
o Pollard/Mills/Harrison, Principles of Accounting, 1/e, © 2007
Coming Soon in Accounting!
• Brunsdon, Learning Peachtree Complete 2008: A Practical Approach, 2/e, © 2009
• Brunsdon, Learning QuickBooks 2008: A Practical Approach, 2/e, © 2009
• Freeman/Shoulders/Allison/Patton/Smith, Governmental and Nonprofit Accounting: Theory and Practice, 9/e, © 2009
• Horne, QuickBooks Pro 2008: A Complete Course, 9/e, © 2009
• Ives/Johnson/Razek/Hosch, Introduction to Governmental and Not-for-Profit Accounting, 6/e, © 2009
• May/May, Effective Writing: A Handbook for Accountants, 8/e, © 2009
• Scholes/Wolfson/Erickson/Maydew/Shevlin, Taxes & Business Strategy, 4/e, © 2009
Business Communication:
• NEW! Bailey, Writing and Speaking at Work: A Practical Guide for Business Communication, 4/e, © 2008
• Bell/Smith, Interviewing for Success
• Bovée/Thill, Business Communication Today, 9/e, © 2008 (8/e also available)
• Boyer, Giving and Receiving Feedback (Module)
• Boyer, Phone Skills (Module)
• Cox, Vocabulary Basics for Business
• Ettinger/Perfetto, Communication for the Workplace
• Gayeski, Managing Learning and Communication Systems as Business Assets
• Gehris/Szul, Communication Technologies
• Gessert, Dress for Success (Module)
• Kline, Listening Effectively
• Kline, Speaking Effectively
• Munter/Russell, Guide to Presentations, 2/e, © 2008
• O'Rourke, Management Communication: A Case-Analysis Approach, 3/e, © 2007
• NEW! Thill/Bovée, Excellence in Business Communication, 8/e, © 2008 (7/e, 6/e also available)
• Tisdale, Effective Business Presentations
Coming Soon in Business Communication!
• Bovée/Thill, Business Communication Essentials, 3/e, © 2008
Business Law:
• Cheeseman, Business Law: Legal Environments, Online Commerce, Business Ethics, and International Issues, 6/e, © 2007 (5/e also available)
• Cheeseman, Contemporary Business Law and E-Commerce Law, 6/e, © 2009
• Kubasek, Environmental Law, 6/e, © 2008
• Moran, Employment Law: New Challenges in the Business Environment, 4/e, © 2008
Coming Soon in Business Law!
• August/Mayer/Bixby, International Business Law: Text, Cases and Readings, 5/e, © 2009
Decision Science:
• Business Statistics
o Berenson/Levine/Krehbiel, Basic Business Statistics, 10/e, © 2006 (9/e, 8/e also available)
o Evans, Statistics, Data Analysis, and Decision Modeling, 3/e, © 2007
o Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 7/e, © 2008 (6/e, 5/e also available)
o Levin/Rubin, Statistics For Management, 7/e, © 1998
o Levine/Berenson/Krehbiel/Stephan, Statistics For Managers Using Microsoft Excel, 5/e, © 2008 (4/e, 3/e also available)
o Levine/Krehbiel/Berenson, Business Statistics: A First Course, 4/e, © 2006 (3/e also available)
o McClave/Benson/Sincich, Statistics For Business And Economics, 8/e, © 2001
o Newbold, Statistics For Business And Economics, 5/e, © 2003
o Shannon/Groebner/Fry/Smith, A Course In Business Statistics, 4/e, © 2006 (3/e also available)
• Management Science/Operations Research
o Balakrishnan/Render/Stair, Managerial Decision Modeling with Spreadsheets, 2/e, © 2007 (1/e also available)
o Moore/Weatherford, Decision Modeling With Microsoft Excel, 6/e, © 2001
o Render/Stair/Hanna, Quantitative Analysis for Management, 9/e, © 2006 (8/e, 7/e also available)
o Render/Stair/Greenberg, Cases And Readings In Management Science, 2/e, © 1990
o Taylor, Introduction to Management Science, 9/e, © 2007 (8/e, 7/e also available)
• Production/Operations Management
o Anupindi, Et Al., Managing Business Process Flows, 2/e, © 2006 (1/e also available)
o Arnold/Chapman/Clive, Introduction to Materials Management Casebook , 2/e, revised edition, © 2004
o Bozarth/Handfield, Introduction to Operations and Supply Chain Management, 2/e, © 2008 (1/e also available)
o Chapman, The Fundamentals of Production Planning and Control, 1/e, © 2006
o Chopra, Supply Chain Management, 3/e, © 2007 (2/e, 1/e also available)
o Fawcett/Ellram/Ogden, Supply Chain Management: From Vision to Implementation, 1/e, © 2007
o Foster, Managing Quality: Integrating The Supply Chain, 3/e, © 2007 (2/e, 1/e also available)
o Haksever/Render/Russell/Murdick, Service Management And Operations, 2/e, © 2000
o Hanna/Newman, Integrated Operations Management, 1/e, © 2001
o Heineke/Meile, Games And Exercises In Operations Management, 1/e, © 1995
o Heizer/Render, Operations Management, 9/e, © 2008 (8/e, 7/e, 6/e also available)
o NEW! Heizer/Render, Principles Of Operations Management, 7/e, © 2008 (6/e, 5/e, 4/e also available)
o Krajewski/Ritzman/Malhotra, Operations Management: Processes and Value Chains, 8/e, © 2007 (7/e, 6/e also available)
o Latona/Nathan, Cases And Readings In POM, © 1994
o Pinto, Project Management: Achieving Competitive Advantage, 1/e, © 2007
o Schmenner, Plant And Service Tours In Operations Management, 5/e, © 1998 (4/e also available)
Coming Soon in Decision Science!
• Berenson/Levine/Krehbiel, Basic Business Statistics: Concepts and Applications, 11/e, © 2009
• Render/Stair/Hanna, Quantitative Analysis for Management, 10/e, © 2009
Economics:
• General Knowledge
o Schiller, The Economics of Poverty and Discrimination, 10/e, © 2008
• Macroeconomics
o Farnham, Economics for Managers, 1/e, © 2005
• Microeconomics
o Keat/Young, Managerial Economics: Economic Tools for Today's Decision Makers, 5/e, © 2006
o Pindyck/Rubinfeld, Microeconomics, 6/e, © 2005
• Principles of Economics
o NEW! Hubbard/O'Brien, Economics, 2/e, © 2008
o NEW! Hubbard/O'Brien, Macroeconomics, 2/e, © 2008
o NEW! Hubbard/O'Brien, Microeconomics, 2/e, © 2008
o O'Sullivan/Sheffrin/Perez, Economics: Principles, Applications, and Tools, 5/e, © 2007
Coming Soon in Economics!
• Blanchard, Macroeconomics, 5/e, © 2009
• Brock, The Structure of American Industry, 12/e, © 2009
• Froyen, Macroeconomics: Theories and Policies, 9/e, © 2009
• O'Sullivan/Sheffrin/Perez, Macroeconomics: Principles, Applications, and Tools, 5/e, © 2007
• O'Sullivan/Sheffrin/Perez, Microeconomics: Principles, Applications, and Tools, 5/e, © 2007
• O'Sullivan/Sheffrin/Perez, Survey of Economics: Principles, Applications, and Tools, 3/e, © 2008
• Pindyck/Rubinfeld, Microeconomics, 7/e, © 2009
Finance:
• Corporate Finance
o Dorfman, Introduction to Risk Management and Insurance, 9/e, © 2008
o Emery/Finnerty/Stowe, Corporate Financial Management, 3/e, © 2007
o Keown/Petty/Martin/Scott, Foundations of Finance: The Logic and Practice of Financial Management, 6/e, © 2008 (5/e also available)
o Stretcher/Michael, Cases in Financial Management, 1/e, © 2005
o Weston, Cases in Dynamic Finance, 1/e, © 2002
• Investments
o Nofsinger, The Psychology of Investing, 3/e, © 2008
Coming Soon in Finance!
• Bekaert/Hodrick, International Financial Management, 1/e, © 2009
• Berk/DeMarzo, Corporate Finance, 1/e, © 2007
• Berk/DeMarzo, Corporate Finance: The Core, 1/e, © 2009
• Bodie/Merton/Cleeton, Financial Economics, 2/e, © 2009
• Eiteman/Stonehill/Moffett, Multinational Business Finance, 11/e, © 2007
• Gitman, Principles of Managerial Finance, 12/e, © 2009
• Gitman, Principles of Managerial Finance Brief, 5/e, © 2009
• Gitman/Joehnk, Fundamentals of Investing, 10/e, © 2008
• Keown, Personal Finance: Turning Money Into Wealth, 4/e, © 2007
• Madura, Personal Finance, 3/e, © 2007
• Marthinsen, Risk Takers: Uses and Abuses of Financial Derivatives, 2/e, © 2009
• McDonald, Fundamentals of Derivatives Markets, 1/e, © 2009
• Mishkin/Eakins, Financial Markets and Institutions, 6/e, © 2009
• Moffett/Stonehill/Eiteman, Fundamentals of Multinational Finance, 3/e, © 2009
• Pennacchi, Theory of Asset Pricing, 1/e, © 2008
• Rejda, Principles of Risk Management and Insurance, 10/e, © 2008
• Solnik/McLeavey, Global Investments, 6/e, © 2009
• Titman/Martin, Valuation: The Art and Science of Corporate Investment Decisions, 1/e, © 2008
Introduction to Business:
o Bovée/Thill, Business in Action with Real Time Updates, 4/e, © 2008 (1/e also available)
o Ebert/Griffin, Business Essentials, 6/e, © 2007
o Griffin/Ebert, Business, 8/e, © 2006
Coming Soon in Intro to Business!
• Bovée/Thill/Mescon, Excellence in Business, 3/e, © 2007
Management:
• Entrepreneurship
o Barringer/Ireland, Entrepreneurship: Successfully Launching New Ventures, 2/e, © 2008 (1/e also available)
o NEW! Kuratko/Hornsby, New Venture Management: The Entrepreneur's Roadmap, 1/e, © 2009
o Scarborough/Zimmerer, Effective Small Business Management: An Entrepreneurial Approach, 8/e, © 2006
o Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small Business Management, 5/e, © 2008
• Groups and Teams
o Thompson, Making the Team: A Guide for Managers, 3/e, © 2008
• Human Resource Management
o Dessler, Human Resource Management, 11/e, © 2008 (10e also available)
o Gomez-Mejia, Managing Human Resources, 5/e, © 2007
o Mondy, Human Resource Management, 10/e, © 2008 (9/e also available)
• International Management
o Cavusgil/Knight/Reisenberger, International Business: Strategy Management and the New Realities, 1/e, © 2008
o Daniels/Radebaugh/Sullivan, International Business: Environments and Operations, 11/e, © 2007
o Deresky, International Management: Managing Across Borders and Cultures, 6/e, © 2008 (6/e also available)
o Griffin/Pustay, International Business: A Managerial Perspective, 5/e, © 2007
o Wild/Wild/Han, International Business: The Challenges of Global Business, 4/e, © 2008
• Management Skills
o Whetten/Cameron, Developing Management Skills, 7/e, © 2007 (6/e, 5/e also available)
• Organizational Behavior
o André, Organizational Behavior: An Introduction to Your Life in Organizations, 1/e, © 2008
o George/Jones, Understanding and Managing Organizational Behavior, 5/e, © 2008
o Greenberg/Baron, Behavior in Organizations, 9/e, © 2008
o Hersey/Blanchard/Johnson, Management of Organizational Behavior: Leading Human Resources, 9/e, © 2008
o Hodge, Organization Theory: A Strategic Approach, 6/e, © 2003
o Jones, Organizational Theory, Design and Change, 5/e, © 2007
o Osland/Kolb/Rubin/Turner, Organizational Behavior: An Experiential Approach, 8/e, © 2007
o Robbins, Essentials of Organizational Behavior, 9/e, © 2008 (8/e also available)
o Robbins/Judge, Organizational Behavior, 12/e, © 2007
o Spector, Implementing Organizational Change: Theory and Practice, 1/e, © 2007
o Thompson, Organizational Behavior Today, 1/e, © 2008
• Principles of Management
o Hitt/Black/Porter, Management, 1/e, © 2005
o Pierce/Newstrom, Manager's Bookshelf, 8/e, © 2008
o Robbins/Coulter, Management, 9/e, © 2007 (8/e also available)
o Robbins/DeCenzo, Fundamentals of Management, 6/e, © 2008 (5/e also available)
• Strategic Management
o Barney, Gaining and Sustaining Competitive Advantage, 3/e, © 2007
o Barney/Hesterly, Strategic Management and Competitive Advantage Concepts and Cases, 2/e, © 2008 (1/e also available)
o Carpenter/Sanders, Strategic Management Concepts: A Dynamic Perspective, 2/e, © 2009 (1/e also available)
o Coulter, Strategic Management In Action, 4/e, © 2008
o David, Strategic Management: Concepts and Cases, 11/e, © 2007 (10/e, 9/e, 8/e also available)
o Ghemawat, Strategy and the Business Landscape, 2/e, © 2006 (1/e also available)
o Wheelen/Hunger, Strategic Management and Business Policy, 11/e, © 2008 (10/e, 9/e, 8/e also available)
Coming Soon in Management!
• Aguinis, Performance Management, 2/e, © 2009
• Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, 1/e, © 2009
• Brooks, Social Entrepreneurship: A Modern Approach to Social Value Creation, 1/e, © 2009
• Clawson, Level Three Leadership, 4/e, © 2009
• David, Strategic Management: Concepts and Cases, 12/e, © 2009
• De Kluyver/Pearce, Strategy: A View From The Top, 3/e, © 2009
• Dessler, A Framework for Human Resource Management, 5/e, © 2009
• George/Bock, Inventing Entrepreneurs: Technology Innovators and Their Entrepreneurial Journey, 1/e, © 2009
• Harvey/Allard, Understanding and Managing Diversity: Readings, Cases, and Exercises, 4/e, © 2009
• Hitt/Black/Porter, Management, 2/e, © 2009
• Kuratko/Hornsby, New Venture Management: The Entrepreneur's Roadmap, 1/e, © 2009
• Martocchio, Strategic Compensation: A Human Resource Management Approach, 5/e, © 2009
• Nahavandi, Art and Science of Leadership, 5/e, © 2009
• Phillips/Gully, Strategic Staffing, 1/e, © 2009
• Robbins/Judge, Organizational Behavior, 13/e, © 2009
• Robbins/Hunsaker, Training in Interpersonal Skills, 5/e, © 2009
• Scarborough/Wilson/Zimmerer, Effective Small Business Management: An Entrepreneurial Approach, 9/e, © 2009
• Schindehutte/Morris/Pitt, Rethinking Marketing: The Entrepreneurial Imperative, 1/e, © 2009
• Shane, Technology Strategy for Entrepreneurship and Managers, 1/e, © 2009
• Stanwick/Stanwick, Understanding Business Ethics, 1/e, © 2009
Marketing:
• Advertising and Public Relations
o Lane/King/Russell, Kleppner's Advertising Procedure, 17/e, © 2008
• Consumer Behavior
o Schiffman/Kanuk, Consumer Behavior, 9/e, © 2007
o Solomon, Consumer Behavior: Buying, Having, and Being, 7/e, © 2007
• E-Commerce and Technology
o Sawhney, E-commerce and Technology Cases
• International Marketing
o Keegan/Green, Global Marketing, 5/e, © 2008 (4/e also available)
• Marketing Channels
o Coughlan/Anderson/Stern/El-Ansary, Marketing Channels, 7/e, © 2004
o Murphy/Wood, Contemporary Logistics, 9/e, © 2008 (8/e also available)
• Marketing Management and Strategy
o Andreasen/Kotler, Strategic Marketing for NonProfit Organizations, 7/e, © 2008
o Brown/Rosenthal, Cases in Strategic Marketing, 1/e, © 2000
o Kerin/Peterson, Strategic Marketing Problems: Cases and Comments, 11/e, © 2007 (10/e, 9/e also available)
o Kotler/Keller, Framework for Marketing Management, 3/e, © 2007
o Kotler/Keller, Marketing Management, 12/e, © 2006
o Rust/Lemon/Das Narayandas, Customer Equity Management, 1/e, © 2005
o Sayre, Entertainment Marketing & Communication: Selling Branded Performance, People, and Places, 1/e, © 2008
o Winer, Marketing Management, 3/e, © 2007
• Marketing Research
o Burns/Bush, Basic Marketing Research: Using Microsoft Excel Data Analysis, 2/e, © 2008
• Principles of Marketing
o Armstrong/Kotler, Marketing: An Introduction, 8/e, © 2007
o Kotler/Armstrong, Principles of Marketing, 12/e, © 2008
o Solomon/Marshall/Stuart, Marketing: Real People, Real Choices, 5/e, © 2007
• Product Design, Management and Marketing
o Keller, Best Practice Cases in Branding, 1/e, © 2003
o Keller, Strategic Brand Management, 3/e, © 2008
• Retailing
o Berman/Evans, Retail Management: A Strategic Approach, 10/e, © 2007
Coming Soon in Marketing!
• Armstrong/Kotler, Marketing: An Introduction, 9/e, © 2009
• Anderson/Narus/Narayandas, Business Market Management: Understanding, Creating, and Delivering Value, 3/e, © 2009
• Best, Market-Based Management: Strategies for Growing Customer Value and Profitability, 5/e, © 2009
• Center/Jackson/Smith/Stansberry, Public Relations Practices: Managerial Case Studies and Problems, 7/e, © 2008
• Keller, Best Practice Cases in Branding, 3/e, © 2008
• Kotler/Keller, A Framework for Marketing Management, 4/e, © 2009
• Kotler/Keller, Marketing Management, 13/e, © 2009
• Moriarty/Mitchell/Wells, Advertising, 8/e, © 2009
• Shank, Sports Marketing: A Strategic Perspective, 4/e, © 2009
• Solomon, Consumer Behavior: Buying, Having, and Being, 8/e, © 2009
• Wood, The Marketing Plan Handbook, 3/e, © 2008
MIS:
• Introduction to MIS
o Anderson, Management Information Systems, 1/e, © 2000
o Elam, Cases in Management Information Systems, © 1997
o Jessup/Valacich, Information Systems Today, 3/e, © 2008
o Kroenke, Experiencing MIS, 1/e, © 2008
o Kroenke, Using MIS, 1/e, © 2007
o Laudon/Laudon, Essentials of Business Information Systems, 7/e, © 2007
o Laudon/Laudon, Management Information Systems: Managing the Digital Firm, 10/e, © 2007 (9/e also available)
o Martin/Brown/DeHayes/Hoffer/Perkins, Managing Information Technology, 5/e, © 2005
o Miller, MIS Cases: Decision Making with Application Software, 3/e, © 2007 (2/e also available)
o Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2008: A Managerial Perspective, 5/e, © 2008
Coming Soon in MIS!
• Dumas/Schwartz, Principles of Computer Networks and Communications, 1/e, © 2009
• Kroenke, Using MIS, 2/e, © 2009
• Laudon/Laudon, Essentials of Business Information Systems, 8/e, © 2009
• Laudon/Traver, E-Commerce: Business, Technology, Society, 4/e, © 2008
• Brown/DeHayes/Hoffer/Martin/Perkins, Managing Information Technology, 6/e, © 2009
• McKeen/Smith, IT Strategy in Action, 1/e, © 2009
• Miller, MIS Cases: Decision Making with Application Software, 4/e, © 2009
• Motiwalla/Thompson, Enterprise Systems for Management, 1/e, © 2009
• Panko, Business Data Networks and Telecommunications, 7/e, © 2009
CANADIAN CONTENT:
Accounting:
• NEW! Arens/Elder/Beasley/Splettstoesser-Hogeterp, Auditing and Other Assurance Services, Canadian 10/e, © 2006
Business Law:
• NEW! Davis/Koroneos, Business Law in Canada Casebook, 1/e, © 2004
Decision Science:
• NEW! Skuce, Analyzing Data and Making Decisions: Statistics for Business, 1/e, © 2008
Management:
• NEW! Cawsey/Ceszca/Templer, Canadian Cases in Human Resources Management, 1/e, © 2002
Marketing:
• NEW! MacKenzie, Contemporary Canadian Marketing Cases, 3/e, © 2008
• NEW! McDougall/Weinberg, Canadian Marketing Cases, 1/e, © 2003
• NEW! Stewart, Supplemental Cases in Marketing, 2007 Edition, 1/e, © 2007
Coming Soon in CANADIAN Content!
• Slater/Zwicker, College Accounting: A Practical Approach, Canadian 10/e, © 2009
FT PRESS, PH PROFESSIONAL BUSINESS & WHARTON SCHOOL PUBLISHING CONTENT!
Decision Science:
• NEW! Gitlow/Levine/Popovich, Design for Six Sigma for Green Belts and Champions: Applications for Service Operations--Foundations, Tools, DMADV, Cases, and Certification, 1/e, © 2006
• NEW! Sodhi/Sodhi, Six Sigma Pricing: Improving Pricing Operations to Increase Profits 1/e, © 2008
• NEW! Trusko/Pexton/Harrington/Gupta, Improving Healthcare Quality and Cost with Six Sigma 1/e, © 2007
Finance:
• NEW! Weston, Deal with Your Debt: The Right Way to Manage Your Bills and Pay Off What You Owe, 1/e, © 2006
Management:
• NEW! Black/Gregersen, It Starts with One: Changing Individuals Changes Organizations, 1/e, © 2008
Marketing:
• NEW! Kumar, Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, 1/e, © 2008
Coming Soon in FT PRESS, PH PROFESSIONAL BUSINESS & WHARTON SCHOOL PUBLISHING Content!
Decision Science:
• Gitlow/Levine, Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification, 1/e, © 2005
• Levine, Statistics for Six Sigma Green Belts with Minitab and JMP, 1/e, © 2006
• Snee/Hoerl, Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies, 1/e, © 2003
• Snee/Hoerl, Six Sigma Beyond the Factory Floor: Deployment Strategies for Financial Services, Health Care, and the Rest of the Real Economy, 1/e, © 2005
Economics:
• Fung/Fung/Wind, Competing in a Flat World: Building Enterprises for a Borderless World 1/e, © 2008
Finance:
• Appel, Investing with Exchange-Traded Funds Made Easy: Higher Returns with Lower Costs--Do It Yourself Strategies Without Paying Fund Managers, 1/e, © 2007
• Augen, The Volatility Edge in Options Trading: New Technical Strategies for Investing in Unstable Markets, 1/e, © 2008
• Poorvu, Creating and Growing Real Estate Wealth: The 4 Stages to a Lifetime of Success, 1/e, © 2008
• Weston, Your Credit Score: How to Fix, Improve, and Protect the 3-Digit Number that Shapes Your Financial Future, 2/e, © 2007
Management:
• Bouchikhi/Kimberly, The Soul of the Corporation: How to Manage the Identity of Your Company, 1/e, © 2008
• Fleisher/Bensoussan, Business and Competitive Analysis: Effective Application of New and Classic Methods, 1/e, © 2007
• Nambisan/Sawhney, The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, 1/e, © 2008
• Robbins, The Truth About Managing People, 2/e, © 2008
Marketing:
• Breakenridge, PR 2.0: New Media, New Tools, New Audiences, 1/e, © 2008
• Farris/Bendle/Pfeifer/Reibstein, Marketing Metrics: 50+ Metrics Every Executive Should Master, 1/e, © 2006
• Hastings/Saperstein, Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth, 1/e, © 2008
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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.