Prentice Hall

Business

Browse available resources for Management:



New Venture Management: The Entrepreneur's Roadmap (Entrepreneurship Series)
Donald Kuratko
Jeffrey Hornsby

ISBN-10: 0136130321
ISBN-13: 9780136130321

Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 352 pp
Published: 12/31/2007

Suggested retail price: $53.33
Buy from myPearsonStore

For undergraduate and MBA courses in entrepreneurship and/or new venture management.

 

This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.

 

For undergraduate and MBA courses in entrepreneurship and/or new venture management.

 

This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.

 

The Pathways and The Hybrid

 

Part 1 of this text discusses the various ways individuals find venture opportunities such as establishing a home-based business, or by purchasing a franchise.

 

The Roadmap and The Structure

 

Part 2 of this text discusses the start-up issues faced by new ventures, with specific attention given to developing an effective business plan, and the legal forms necessary to start an organization.

 

The Niche and The Hook

 

Part Three explains the marketing research needed for an emerging venture as well as the strategic pricing needs of new ventures.

 

The Injection, The Scoreboard, and The Gauges

 

Part Four deals with financial challenges.  It covers the critical sources of capital, financial statements, record-keeping, and financial analysis. 

 

The People and The Future

 

Part Five of this text focuses on the challenges of managing new ventures.  Attention is directed to unique challenges confronting the growing venture and the human resource management functions.

 

OTHER TOPICS OF DISTINCTION

 

New Venture Consultant

 

At the end of each chapter is a brief, but challenging case study entitled, “New Venture Consultant.”  The case encourages students to apply all of the material in the chapter, as well as prior experiences to analyze the case and provide a solution for it.

 

Complete Business Plan

 

A complete business plan is provided at the end of the textbook.  This is a guide for the entrepreneur searching for the exact look and style of a successful plan.

PREFACE:     INTRODUCTION

        1    New Ventures: The Quite Giant
        

PART 1    NEW VENTURE OPPORTUNITIES

        2    New or Acquired Ventures: The Pathways
        3    Franchising: The Hybrid
       
PART 2    NEW VENTURE PLANNING

        4    Successful Business Plans: The Roadmap
        5    Legal Forms of Ventures: The Structure

PART 3    NEW VENTURE MARKETING

        6       Market Research: The Niche 
        7       Strategic Pricing: The Hook
       
PART 4    NEW VENTURE FINANCING

        8    Start-Up Capital: The Injection
        9    Financial Statements: The Scorecard
       10    Financial Analysis: The Gauges
       
PART 5     NEW VENTURE GROWTH MANAGEMENT

        11    Human Resources:  The People
        12    Growing Ventures: The Future


        Appendix

 

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

    CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

     

  • 013606731XNew Venture Management: The Entrepreneur's Roadmap, CourseSmart eTextbook
    Kuratko & Hornsby
    © 2009 | Prentice Hall | Electronic Book; 352 pages | Instock
    ISBN-10: 013606731X | ISBN-13: 9780136067313
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore
  • 0136097871New Venture Management: The Entrepreneur's Roadmap, ePub
    Kuratko & Hornsby
    © 2009 | Prentice Hall | ePub; 352 pages | Estimated Availability: 11/01/2008
    ISBN-10: 0136097871 | ISBN-13: 9780136097877

    • With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs.  This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.

     

    Consolidate all your student resources under one cover and in the sequence that best suits your approach, quickly and efficiently.

     

    Receive a free evaluation copy in 7 to 10 business days (for B&W, plus 8 for color).  See exactly what your students would buy at the bookstore before making your final decision.  We print on demand — minimum orders as low as 20 copies - so you’re never tied into a long term commitment.  Change your selections at any time.

     

    Your custom book is published in only 4-6 weeks for B&W content (plus 2 weeks for color) from the time we receive an order from your bookstore.  Extra time is needed when including outside the database content.  Books are digitally printed from electronic files, not photocopied, so production values and quality of images and graphs are very high.

     

    Visit www.pearsoncustom.com/business to get started building your custom book. 

     

    Please contact us with any questions at (800) 777-6872 or email dbase.pub@pearson.com.

  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Estimated Availability: 10/01/2008
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

This title is a member of the Entrepreneurship Series, which also contains the titles below . You can also visit the Entrepreneurship Series page.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions