- Strategic Management and Competitive Advantage: Concepts, 2/E
- ISBN-10: 013613520X • ISBN-13: 9780136135203
- ©2008 • Prentice Hall • Paper, 380 pp
- Published 06/15/2007
Benefit: Students gain real understanding, and this enables the student to better analyze business cases and situations — the goal of the course.
Example: See Chapter 3; inside front cover
Value icon example: pg 153; Rarity/Imitability icon example: pg 158; Organization icon example: pg. 164
How do you manage to fit all the course material into one semester? What topics do you tend to focus on when using detailed Strategic Management textbooks?
Professors don’t want to be talking heads from the textbook- Strategic Management and Competitive Advantage has designed flexibility into the book. The instructor can take full advantage of having all the necessary information and teaching tools at their fingertips while given the freedom to still be “the teacher”. Each chapter has five short sections that present specific issues in more depth. These sections allow instructors to adapt the book to the particular needs of their students.
The five sections are beneficial to both instructor and student alike:
o Strategy In Depth - examines the intellectual foundations that are behind the way managers think about and practice strategy today. (Pg. XX)
o Global Perspective - discusses an extended example of that highlights the global challenges associated with that chapter’s topic. (Pg.XX)
o Strategy in the Emerging Enterprise - presents examples of strategic challenges faced by new and emerging enterprises. (Pg. XX)
o Ethics and Strategy - delves into some of the dilemmas that managers face as they confront strategic decisions. (Pg. XX)
o Research Made Relevant - includes recent research related to the topics in that chapter. (Pg. XX)
Is it important to change your lesson plan to adhere to the changing world?
As the world changes--so does the classroom, it’s essential to have a book that follows a similar path. Ideas such as the five forces framework, value chain analysis, generic situations, and corporate strategy are all in the book. Because the VRIO framework provides a single integrative structure, we are able to address issues in this book that are largely ignored elsewhere including discussions of vertical integration, outsourcing, real options logic, and mergers and acquisitions to name a few.
OTHER POINTS OF DISTINCTION
NEW! Included in the second edition are many new cases; cases that provide students an opportunity to apply the ideas they learn to business situations. The new cases include a variety of contexts such as entrepreneurial, service, manufacturing and international settings.
PART ONE: The Tools of Strategic Analysis
Chapter 1 What Is Strategy and the Strategic Management Process?
Chapter 2 Evaluating a Firm’s External Environment
Chapter 3 Evaluating a Firm’s Internal Capabilities
PART TWO: Business Level Strategies
Chapter 4 Cost Leadership
Chapter 5 Product Differentiation
PART THREE: Corporate Strategies
Chapter 6 Vertical Integration
Chapter 7 Corporate Diversification
Chapter 8 Organizing to Implement Corporate Diversification
Chapter 9 Strategic Alliances
Chapter 10 Mergers and Acquisitions
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.
Nobody is smarter than you when it comes to reaching your students. You know how to convey knowledge in a way that is relevant and relatable to your class. It's the reason you always get the best out of them. And when it comes to planning your curriculum, you know which course materials express the information in the way that’s most consistent with your teaching. That’s why we give you the option to personalize your course material using just the Pearson content you select. Take only the most applicable parts of your favorite materials and combine them in any order you want. You can even integrate your own writing if you wish. It's fast, it's easy and fewer course materials help minimize costs for your students.
For more information: www.pearsonlearningsolutions.com/higher-education
Explore our course catalogs and see how you can customize your own textbooks.
Our library is vast, and it's all at your fingertips. Create a custom book by selecting content from any of our course-specific collections. Here, you'll find chapters from Pearson titles, carefully-selected third-party content with copyright clearance, and pedagogy. Once you're satisfied with your customized book, you will have a print-on-demand book that can be purchased by students in the same way they purchase other course material.
Browse through our list of published titles. These books are examples of original manuscripts created in partnership with local Custom Field Editors. They have been authored by instructors at specific campuses, but are readily available for adoption.
Pearson Learning Solutions will partner with you to select or create eBooks, custom eBooks, online learning courses, resource materials, teaching content, media resources and media supplements. Simply share your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions.
Pearson Learning Solutions offers a broad range of courses and custom solutions for web-enhanced, blended and online learning. Our course content is developed by a team of respected subject matter experts and experienced eLearning instructional designers. All course content is designed around specific learning objectives.
For more information: www.pearsonlearningsolutions.com/higher-education/customizable-online-courseware