Prentice Hall

Business



Business in Action with Real Time Updates, 4/E
Courtland Bovee
John V. Thill, Communication Specialists of America

ISBN-10: 0136154085
ISBN-13: 9780136154082

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 504 pp
Published: 11/29/2007

Suggested retail price: $68.00
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For courses in Introduction to Business.

 

Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.

<>For courses in Introduction to Business.

 

Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.

 

How do you incorporate the latest news into your classroom? How do you find stories that relate to weekly lectures?

 

Business in Action Real-Time Updates –This unique, new electronic update service has been created by the authors that uses web and newsfeed technologies to provide instructors with the latest business events and trends in real-time.

 

  • The authors provide weekly online updates to key content areas, so students can learn about the latest news or major event pertaining to a particular aspect of a chapter.
  • Podcasts are available for download from the site with accompanying Power Points for instructors as events occur.
  • Newsfeeds are tied directly to the textbook, so the online content is an integral part of the text itself, not just an end-of-chapter exercise.

 

What tools do you use to simplify the assessment experience and improve remediation experience for students?

 

MyIntroBusinessLab provides a rich set of course materials for both students and instructors. 

 

For Instructors:

 

  • Less time grading, more time teaching! With the powerful Homework and Test Manager, it’s easy to create, import, and manage online homework assignments, quizzes, and tests.
  • Automatically track student progress.  Comprehensive gradebook tracking lets you monitor your students’ results.
  • Manage multiple sections. MyIntroBusinessLab Coordinator Courses help you manage multiple sections and work with multiple TA’s.

 

For Students:

 

  • Unlimited opportunities for practice and mastery. Homework and practice sets are correlated to the textbook with feedback if they enter an incorrect answer.
  • Create a self-paced learning plan. This tool generates a personalized study plan for each student based on his or her test results.

 

What strategies do you use to simplify teaching, promote active learning, and stimulate critical thinking?

 

Business in Action, 4/e offers a complete set of pedagogical features:

 

  • Previewing: Each chapter begins with learning objectives and an opening vignette featuring a company facing a critical challenge involving business concepts students will learn.
  • Developing: Chapters develop, explain, and elaborate on course material with a concise, carefully organized presentation of textual and visual material.
  • Enhancing: Compelling examples from a carefully chosen selection of companies bring business concepts to life.
  • Reinforcing: An extensive array of questions, exercises, and activities help students “take ownership” of chapter principles through review, analysis, and application.

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

How do you incorporate the latest news into your classroom? How do you find stories that relate to weekly lectures?

 

Business in Action Real-Time Updates —This unique, new electronic update service has been created by the authors that uses web and newsfeed technologies to provide instructors with the latest business events and trends in real-time.

 

  • The authors provide weekly online updates to key content areas, so students can learn about the latest news or major event pertaining to a particular aspect of a chapter.
  • Podcasts are available for download from the site with accompanying Power Points for instructors as events occur.
  • Newsfeeds are tied directly to the textbook, so the online content is an integral part of the text itself, not just an end-of-chapter exercise.

 

What kind of subject coverage is most conducive to preparing for class?

 

  • Streamlined Coverage of management topics: The four management-related chapters in the previous edition have been combined into three chapters in this edition. The chapters provide a solid introduction to management skills, strategic planning, organization, teamwork, motivation, and human resources with great emphasis on the “big picture.”
  • Adaptable coverage of marketing topics: We created a new introductory marketing chapter than can serve as standalone coverage for the entire topic. Instructors who wish to explore marketing in greater depth can continue with the two additional marketing chapters, one that covers products and pricing and one that covers distribution and customer communication.

Are there any exercises you use in class to help students personally identify with the material?

 

Few instructional efforts pay off as big as helping students engage with the content on a personal level. Toward that end, the fourth edition weaves the theme of “How This Affects You” throughout the text, in both critical thinking checkpoints and end-of-chapter analysis questions.

 

OTHER POINTS OF DISTINCTION

 

* Unique new chapter on business systems — This new chapter explains the importance of systems thinking and introduces students to the value supply chain, supply chain management, and e-commerce.

* Thorough content updates.The fourth edition covers the latest thinking and best practices in business today, covering the ongoing controversy about corporate social responsibility, bilateral “customer communication,” and social media.

Prologue: Planning Your Business Career

 

Part I. Developing a business mindset

1. The Fundamentals of Business and Economics

2. Ethics and Corporate Social Responsibility

3. The Global Marketplace

4. Business Systems

 

Part II. Organizing the business enterprise

5. Business Structures

6. Small Business and Entrepreneurship

 

Part III. Managing for profitability

7. Accounting and Financial Management

8. Banking and Securities

 

Part IV. Creating and satisfying customers

9. Marketing Concepts and Strategies

10. Products and Pricing

11. Distribution and Customer Communication

 

Part V. Leading and supporting employees

12. Management Functions and Skills

13. Organization, Teamwork, and Motivation

14. Human Resources

 

Appendices

A. The U.S. Legal System and Business Law

B. Personal Finance: Getting Set for Life

 

    Courses in Introduction to Business

     

    This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.

     

  • 0131492667Business in Action, 3/E
    Bovee & Thill
    © 2006 | Prentice Hall | Paper; 504 pages | Instock
    ISBN-10: 0131492667 | ISBN-13: 9780131492660
    Brief Description

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

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  • 0136004083Business in Action with Real Time Updates, CourseSmart eTextbook, 4/E
    Bovee & Thill
    © 2008 | Prentice Hall | Electronic Book; 504 pages | Instock
    ISBN-10: 0136004083 | ISBN-13: 9780136004080
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

    • With Pearson Custom Business Resources you can create a personalized text or casebook supplement to meet all your course needs.  This comprehensive online database of PH textbook and trade book chapters, cases from leading providers including HBSP, Ivey, and Darden, plus hundreds of additional articles, enables you to view and select just the content your students need for their Management, Marketing, Accounting and Taxation, Decision Science, Economics, Finance, or MIS course.

     

    Consolidate all your student resources under one cover and in the sequence that best suits your approach, quickly and efficiently.

     

    Receive a free evaluation copy in 7 to 10 business days (for B&W, plus 8 for color).  See exactly what your students would buy at the bookstore before making your final decision.  We print on demand — minimum orders as low as 20 copies - so you’re never tied into a long term commitment.  Change your selections at any time.

     

    Your custom book is published in only 4-6 weeks for B&W content (plus 2 weeks for color) from the time we receive an order from your bookstore.  Extra time is needed when including outside the database content.  Books are digitally printed from electronic files, not photocopied, so production values and quality of images and graphs are very high.

     

    Visit www.pearsoncustom.com/business to get started building your custom book. 

     

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  • 0136096557Pearson Custom Business Resources Database
    Pearson Custom Publishing
    © 2009 | Prentice Hall | On-line Supplement | Out of Stock
    ISBN-10: 0136096557 | ISBN-13: 9780136096559

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