Prentice Hall

Business



Technical Communication: Process and Product, 6/E
Sharon J. Gerson
Steven M. Gerson

ISBN-10: 0136154751
ISBN-13: 9780136154754

Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 672 pp
Published: 11/30/2007

Suggested retail price: $103.33
Buy from myPearsonStore

Formerly, Technical Writing, 5th edition, the new 6th edition embraces the multidimensional aspects of a technical communicator.  By incorporating a process approach to writing many different technical documents (email, web pages, blogs) coupled with scenarios to bring to life real-world challenges, the text allows students to write successfully.  Updated technology tips include the most up-to-date software applications (Microsoft Word 2007 and Vista 2007).   The authors' student-friendly style engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience identification, electronic communication, and the role of technical writing in the workplace.

 

NOW AVAILABLE WITH MyTechCommLab!

Offering the best available online resources for technical writing, MyTechCommLab is a dynamic, comprehensive site that engages as it helps to improve the skills that technical writers need most–writing, research, and document design. Also included: extensive review and practice opportunities for basic grammar and usage. Most activities in MyTechCommLab report through Grade Tracker, an easy-to-use feature that allows students and instructors to view student results on all of the site's exercises and activities. The book-specific CourseCompass versions of MyTechCommLab provide complete ebooks, book-specific resources, and extensive course management tools. Learn more...

 

Pearson's MyTechCommLab has been completely reorganized, with a wealth of new content specific to technical communication, including a completely new section on document design and graphics, a tutorial on writing formal reports, and new model documents and activities!

  • NEW! Document Design and Graphics section, including step-by-step tutorials on document design/ visual rhetoric and Web-page design
  • NEW! More than 80 sample documents, many interactive
  • NEW! Document-based Case Studies on usability
  • NEW! More than 65 document-based activities
  • NEW! Tutorial on Writing Formal Reports
  • And much, much more!

Formerly Technical Writing, 5th edition, the new 6th edition embraces the multidimensional aspects of a technical communicator.  By incorporating a process approach to writing many different technical documents (email, web pages, blogs) coupled with scenarios to bring to life real-world challenges, the text allows students to write successfully.  Updated technology tips include the most up-to-date software applications (Microsoft Word 2007 and Vista 2007).   The authors' student-friendly style engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience identification, electronic communication, and the role of technical writing in the workplace.

 

  

HALLMARK FEATURES

  

A proven, complete writing methodology that emphasizes the writing process–prewriting, writing, and rewriting.

• Benefit:  Offers a unique prewriting technique, process log, and revision checklist for each major writing activity.

 

Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications

• Helps show students how they will use their writing skills in the “real world”

• “Before/After” examples visually demonstrate how revision improves communication

• Provides students with visual examples of the importance of the writing process to effective communication

 

“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website

• Connects students to numerous resources on the Internet

 

“Web Workshops” give students opportunities to investigate real-world applications on the Internet

• Students are directed to the text’s free Companion Website for additional samples, activities, and content related to each chapter

 

A variety of end-of-chapter activities including: case studies, exercises, assignments and quiz questions

• Provides students with ample opportunity to apply chapter concepts to real-world situations, work collaboratively, and develop critical thinking skills

 

Numerous examples and samples of professional and student documents

• Provides students with models for all document types

 

NEW! Contemporary communication channels such as Webinars, Wikis, Instant messaging, and blogging

 

NEW! Chapter 10:  Persuasive Communication discusses methods for creating effective persuasive documents

• Persuasive documents such as sales letters, fliers, and brochures will help student see the application of persuasion in a variety of documents

 

NEW! Chapter 16:  Long Formal Reports discusses the purpose of long, formal research reports in business

• Students will learn the importance and use of research in these reports and discussion of information, analysis, and recommendation

 

NEW! Problem-Solving Think Pieces found in at the end of each chapter

• Rather than asking students to perform rote memorization, students are challenged to practice critical thinking skills

 

NEW!  FAQ’s – address common questions regarding various topics found throughout the chapter

• Students are exposed to commonly asked questions, then provided with answers phrased in a conversational manner to engage them in a dialogue.

  

NEW! Spotlights highlight real people in the workplace

• Presents real people in the workplace and their communication challenges

 

NEW! Appendix

• provides students with the rules and conventions for correct grammar, punctuation, mechanics, and spelling

 

NEW! “Technology Tips” offers tips for the most popular software products including Microsoft Word 2007, PowerPoint, and Vista 2007.

• Helps students use computer software to communicate more effectively

 

NEW!  MyTechCommLab is available to be packaged with each text at no additional charge

• Students will have access to a wide array of multimedia tools, designed specifically for technical communicators

 

MyTechCommLab for Technical Communication: Process and Product, 6th Edition is a dynamic, comprehensive resource that can be packaged at no additional cost with purchase of a new text.  MyTechCommLab comes in two versions: a generic version that requires no instructor involvement and an eBook version that includes an instructor grade book and classroom management tools.  Both versions provide a wide array of multimedia tools all in one place, and all designed specially for technical communicators. 

 

Over 80 model documents, most with interactive activities and annotations selected from a variety of professions and purposes (letters, memos, career correspondence, proposals, reports, instructions

 

NEW! An enhanced text-specific Companion Website featuring a wealth of new cases, exercises, activities and documents developed to accompany each chapter of the text. (www.prenhall.com/gerson)

• Chapter Learning Objectives—Provide an overview of major chapter concepts

• Writing Process Exercises—Provide Prewriting/Writing/Rewriting assignments

• New! Interactive Editing and Revision Exercises—Interactive documents allow students to see poorly done and corrected versions of documents with additional assignable document revision exercises

• New! Communication Cases—Students encounter real world situations in these scenarios and assignments with links to outside content

• New! Activities and Exercises—Activities specific to a variety of technical and career fields allow students to practice producing communication relevant to their interests

• Collaboration Exercises—Provide practice analyzing, writing, and communicating in teams

• Web Resources—Links to helpful online resources related to chapter content

• Document Library—Additional documents and templates, some accompanied by a downloadable Word version

• Chapter Quizzes—Help students master chapter concepts and prepare for tests

 

NEW! TechCom E-Notes—Monthly newsletter that includes teaching tools from the authors!!! (sign up on www.prenhall.com/gerson)

 

Instructors Sign up here to receive our monthly newsletter! It's free and full of useful information designed to further improve your writing skills with new classroom materials:

• New Case Studies

• Real-World TC Scenarios

• Teaching Tactics Notes

• Dot.Com Updates

(Access to archived editions of Gerson's TechCom E-Notes also available)

 

NEW! A complete instructor supplements package including an instructor’s manual, test generator software, a text-specific PowerPoint presentation and OneKey content for WebCT and Blackboard courses

• Helps instructors to prepare for and administer their courses

 

NEW! Value-package: Package this text with The New Handy College Dictionary, 3/e (Penguin) and The New American Roget's College Thesaurus in Dictionary Form, Revised and Enlarged Edition, 1/e (Roget) at no additional charge (US adopters only) using ISBN: 0-13-218724-8

 

 

New To This Edition

NEW–An enhanced student-friendly design including full color throughout

·         Makes the book more appealing to today’s visual learners

 

NEW–Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications

·         Helps show students how they will use their writing skills in the “real world”

 

NEW–“Before/After” examples visually demonstrate how revision improves communication

·         Provides students with visual examples of the importance of the writing process to effective communication

 

NEW–“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website

·         Connects students to numerous resources on the Internet

 

NEW–“Technology Tips” provide students with helpful instruction on using common computer programs to communicate.

·         Helps students use computer software to communicate more effectively

 

NEW–“Web Workshops” give students opportunities to investigate real-world applications on the Internet.

·         Provides students with real-life examples of technical communication

 

NEW - Expanded companion website and instructors resource:

 

www.prenhall.com/gerson

TABLE OF CONTENTS

 

CHAPTER 1   An Introduction to Technical Communication 

CHAPTER 2   The Communication Process 

CHAPTER 3   The Goals of Technical Communication 

CHAPTER 4   Recognizing and Involving Audience

Chapter 5     Research and Documentation 

CHAPTER 6   Routine Correspondence:  Memos, Letters, E-Mail Messages, and Instant Messaging 

CHAPTER 7   Employment Communication

CHAPTER 8   Document Design 

CHAPTER 9   Graphics:  Figures and Tables 

CHAPTER 10  Persuasive Communication

CHAPTER 11  Technical Descriptions and Process Analyses 

CHAPTER 12  Instructions 

CHAPTER 13  Blogging, Online Help, and Website Design 

CHAPTER 14  Summarizing Technical Communication 

CHAPTER 15  Short, Informal Reports

CHAPTER 16  Long, Formal Reports

CHAPTER 17  Proposals 

CHAPTER 18  Oral Communication

 

APPENDIX    Grammar, Punctuation, Mechanics, and Spelling

Works Cited

Index

    The significantly enhanced, completely revised, full color 5th edition of Technical Writing: Process and Product guides students through the entire writing process–prewriting, writing, and rewriting–developing an easy-to-use, step-by-step technique for writing the types of documents they will encounter on the job. The authors' student-friendly style engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience identification, electronic communication, and the role of technical writing in the workplace.

  • 0131196642Technical Writing: Process and Product, 5/E
    Gerson & Gerson
    © 2006 | Prentice Hall | Paper; 704 pages | Instock
    ISBN-10: 0131196642 | ISBN-13: 9780131196643
    Brief Description

Technical Communication: Process and Product, Sixth Edition, offers a wealth of tools for creating effective written communication in the workplace. A step-by-step process, complete with process logs and student-written samples, will help the reader learn how to craft correspondence, documents, and presentations that will get the job done.

 

New to this edition: 

  • Coverage of audience analysis and contextual writing is now integrated throughout the text and supported by numerous writing examples
  • Collaborative writing is now introduced in Chapter 1 and supported throughout the book with collaboration exercises
  • Coverage of contemporary communication forms, such as instant messaging and blogging, and how to use them appropriately
  • A chapter on persuasive communication (Chapter 10)
  • A chapter on long formal reports with an emphasis on the importance and use of research in these reports (Chapter 16)
  • Pedagogical elements to aid learning include:
  • Problem-Solving Think Pieces to help students practice critical thinking skills
  • FAQs addressing commonly-asked questions about chapter topics
  • Technology Tips focusing on the use of Microsoft Word 2007
  • Many new Writing at Work chapter-opening vignettes and case study assignments
  • Many new Before and After writing examples 

Improve Writing Performance

MyTechCommLab online access!

In MyTechCommLab, you will find the full interactive textbook integrated with a variety of multimedia technical communication resources in one easy-to-use place. Resources include interactive document examples, tutorials, grammar, mechanics, writing diagnostic and instructional tools, online research tools, and “Exchange,” Pearson’s online peer and instructor review program. An access code is packaged with the text.

 

MyTechCommLab is available in Blackboard, WebCT, and CourseCompass online course-management systems. Contact your local Pearson representative for more information.

View a Sample Chapter PDF:

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

    CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

     

  • 0135018234Technical Communication: Process and Product, CourseSmart eTextbook, 6/E
    Gerson & Gerson
    © 2009 | Prentice Hall | Electronic Book; 672 pages | Instock
    ISBN-10: 0135018234 | ISBN-13: 9780135018231
    URL: http://www.coursesmart.com
    Brief Description | Buy from myPearsonStore

This title is a member of the MyTechCommLab Series, which also contains the titles below . You can also visit the MyTechCommLab Series page.

  • 0135032679MYTECHCOMMLAB: Where writing and research help is just a click away!
    Prentice Hall
    © 2008 | Prentice Hall | On-line Supplement | Instock
    ISBN-10: 0135032679 | ISBN-13: 9780135032671
    URL: http://www.mytechcommlab.com


    • See Student or Instructor Resources for ordering ISBNs.

     

    MyTechCommLab offers the best multimedia resources for technical writing in one, easy-to-use place. Students will find guidelines, tutorials, and exercises for Writing, Grammar, and Research, as well as Exchange, Longman's new online peer and instructor review program.

     

    MyTechCommLab is appropriate for any technical writing course where instructors want give their students additional resources in technical writing, grammar, and research and/or want to do online peer and instructor review of papers.

  • 0321365194MYTECHCOMMLAB: Where writing and research help is just a click away!
    Longman
    © 2006 | Longman | On-line Supplement | Instock
    ISBN-10: 0321365194 | ISBN-13: 9780321365194
    URL: http://www.mytechcommlab.com
    Brief Description

    • Technical Communication is the premier resource for introductory technical communication, combining practical applications and clear writing with attention to the latest developments in the field.

     

    Ten editions ago, John Lannon’s Technical Communication changed the study of technical communication, and in a new edition, the book reinvents the study of today’s communication.  Addressing a wide range of interests for students from a variety of majors, the Eleventh Edition of Technical Communication has been updated and streamlined throughout and includes a variety of new Checklists and Guidelines, as well as a unique chapter focused on usability. 

     

    Rhetorical principles are explained, illustrated, and applied to an array of documents, from brief memos and summaries to formal reports and proposals. The emphasis on current topics like technology, global communication, working in teams, and usability underscores the realities of technical communication today. Exercises incorporated throughout the text enable students to better understand the skills necessary both in college and in the workplace.


     

  • 0205559573Technical Communication, 11/E
    Lannon
    © 2008 | Longman | Paper; 800 pages | Instock
    ISBN-10: 0205559573 | ISBN-13: 9780205559572
    Brief Description | Buy from myPearsonStore

    • The Technical Communication Handbook is a comprehensive reference guide with coverage of the major genres and strategies for creating and editing technical documents.

     

    The Technical Communication Handbook is a reference for technical communication students at all levels, being used independently or in conjunction with a primary text, as well as practicing technical communicators and other writers in the technical fields and workplace.

     

    This handbook boasts a full-color design, extensively annotated model documents, and coverage of current topics in intellectual property, digital communication, collaboration, and accessibility issues.  Additionally, the coverage of document design, research, technical editing, and citation models for all major technical documentation styles, general writing and grammar advice makes The Technical Communication Handbook a life-long companion for technical communicators.

     

  • 0321365070The Technical Communication Handbook
    Gurak & Hocks
    © 2009 | Longman | Spiral Bound; 656 pages | Estimated Availability: 10/06/2008
    ISBN-10: 0321365070 | ISBN-13: 9780321365071
    Brief Description

    • Technical Communication Today remains the only text to fully centralize the computer in the technical workplace, presenting how it is used throughout today’s communication process. 

     

    The text is based on a solid core of rhetorical principles.  Clear instruction not only describes technical documents, but it guides the user through the activity of producing them. Technical Communication Today foregrounds computers as a thinking tool–helping communicators to draft and design documents, prepare material for print and Web publication, and make oral presentations. It more accurately reflects the modern day computer-centered technical workplace.

     

    Technical Communication Today epitomizes the shift in technical communication from literal-linear created to visual-spatial created documents. This evolution, which has been provoked by the ubiquity of the computer as a communication tool, is changing fundamental writing and reading processes.  The text has been designed using the idea of “chunking,” where readable portions of text are combined with graphics. Not only does this concept facilitate learning, but it models the way today’s technical documents should be designed.  Its presentation of teaching readers how to write integrates a new awareness of how documents are read–by “raiding” for the information needed.  The author wrote the text with the presumption that users are researching, organizing, drafting, designing, and revising directly on their computer screens. By mirroring these processes in its content and structure, Technical Communication Today offers a higher level of accessibility for readers. 

  • 0321457587Technical Communication Today, 2/E
    Johnson-Sheehan
    © 2007 | Longman | Paper; 784 pages | Instock
    ISBN-10: 0321457587 | ISBN-13: 9780321457585
    Brief Description | Buy from myPearsonStore

    • Technical Communication in the Twenty-First Century (TCTC) will prepare students to be successful writers and readers of technical communication, regardless of their career path. This text features a wealth of interesting examples, applications, and cases that engage the student and demonstrate both effective and flawed communication. An emphasis is placed on analyzing why something worked or did not work as well as on how to produce the appropriate communication.  TCTC’s problem-solving approach asks students to think rhetorically about writing situations through detailed explanations and specific examples. The Problem-Solving Approach (PSA) provides students with a useful heuristic to guide them through the process of analyzing a variety of communication situations and solving workplace communication problems.

     

    NOW AVAILABLE WITH MyTechCommLab!

     

    Offering the best available online resources for technical writing, MyTechCommLab is a dynamic, comprehensive site that engages as it helps to improve the skills that technical writers need most—writing, research, and document design. Also included: extensive review and practice opportunities for basic grammar and usage. Most activities in MyTechCommLab report through Grade Tracker, an easy-to-use feature that allows students and instructors to view student results on all of the site's exercises and activities. The book-specific CourseCompass versions of MyTechCommLab provide complete ebooks, book-specific resources, and extensive course management tools. Learn more...

     

    Pearson's MyTechCommLab has been completely reorganized, with a wealth of new content specific to technical communication, including a completely new section on document design and graphics, a tutorial on writing formal reports, and new model documents and activities!

    • NEW! Document Design and Graphics section, including step-by-step tutorials on document design/ visual rhetoric and Web-page design
    • NEW! More than 80 sample documents, many interactive
    • NEW! Document-based Case Studies on usability
    • NEW! More than 65 document-based activities
    • NEW! Tutorial on Writing Formal Reports
    • And much, much more!
  • 0131172883Technical Communication in the Twenty-First Century
    Dobrin, Weisser & Keller
    © 2008 | Prentice Hall | Paper; 768 pages | Instock
    ISBN-10: 0131172883 | ISBN-13: 9780131172883
    Brief Description | Buy from myPearsonStore

    • Formerly, Technical Writing, 5th edition, the new 6th edition embraces the multidimensional aspects of a technical communicator.  By incorporating a process approach to writing many different technical documents (email, web pages, blogs) coupled with scenarios to bring to life real-world challenges, the text allows students to write successfully.  Updated technology tips include the most up-to-date software applications (Microsoft Word 2007 and Vista 2007).   The authors' student-friendly style engages students in the writing process and encourages hands-on application as well as discussions about ethics, audience identification, electronic communication, and the role of technical writing in the workplace.

     

    NOW AVAILABLE WITH MyTechCommLab!

    Offering the best available online resources for technical writing, MyTechCommLab is a dynamic, comprehensive site that engages as it helps to improve the skills that technical writers need most–writing, research, and document design. Also included: extensive review and practice opportunities for basic grammar and usage. Most activities in MyTechCommLab report through Grade Tracker, an easy-to-use feature that allows students and instructors to view student results on all of the site's exercises and activities. The book-specific CourseCompass versions of MyTechCommLab provide complete ebooks, book-specific resources, and extensive course management tools. Learn more...

     

    Pearson's MyTechCommLab has been completely reorganized, with a wealth of new content specific to technical communication, including a completely new section on document design and graphics, a tutorial on writing formal reports, and new model documents and activities!

    • NEW! Document Design and Graphics section, including step-by-step tutorials on document design/ visual rhetoric and Web-page design
    • NEW! More than 80 sample documents, many interactive
    • NEW! Document-based Case Studies on usability
    • NEW! More than 65 document-based activities
    • NEW! Tutorial on Writing Formal Reports
    • And much, much more!
  • 0136154751Technical Communication: Process and Product, 6/E
    Gerson & Gerson
    © 2009 | Prentice Hall | Paper; 672 pages | Instock
    ISBN-10: 0136154751 | ISBN-13: 9780136154754
    URL: http://www.prenhall.com/gerson
    Brief Description | Buy from myPearsonStore

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



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