Prentice Hall

Business



Excellence in Business Communication, 8/E
John V. Thill, Communication Specialists of America
Courtland L. Bovee

ISBN-10: 0136157505
ISBN-13: 9780136157502

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 784 pp
Published: 12/10/2007

Suggested retail price: $133.33
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For undergraduate business communication courses.

Thill/Bovee, Excellence in Business Communication 8e, delivers an abundance of the most realistic model documents so your students can learn by example.

<>For undergraduate business communication courses.

Thill/Bovee, Excellence in Business Communication 8e, delivers an abundance of the most realistic model documents so your students can learn by example.

 

How do your students learn most effectively?  Do they often seek examples of how to communicate effectively?

 

Sample documents with annotated comments – offered extensively throughout the book, these provide a wide selection of high quality, real company sample letters, memos, e-mails, and instant messages collected by the authors in their consulting work, occasionally accompanied by a 3-step writing-process graphic for students to use as models.

     

**Shows students precisely how to apply principles presented in the chapters. Gives students abundant samples to learn from.

 

 What types of communication technology do you like to incorporate into your course to expose students to the wide range of knowledge expected when entering today’s workforce?

 

Vital topics in communication technology are interwoven throughout the text, reflecting the expectations and opportunities in today’s workplace. Some highlights include:

 

  • Blogging; Pg. 3, 111 & 200
  • Podcasting; Pg. 110
  • Text Messaging; Pg.110
  • Social Networking; Pg. 550
  • Wireless networks and website accessibility; Pg. 202
  • Electronic presentations; Pg. 111

 

What is the importance of understanding electronic media in the workforce?

 

In this edition, students will learn from dozens of practical examples in a variety of media, including blogs, wikis, and podcasts that show both effective and ineffective communication efforts. A unique and NEW! Chapter 7 has been added on crafting messages for electronic media such as:

 

·         E-Mail; Pg. 110

·         Instant Messaging; Pg. 207-210

·         Blogging; Pg. 3, 111 & 200

·         Podcasting; Pg. 110

 

How much coverage on the psychological and visual effects of communication do you typically touch upon in your class?

 

Two new topics have been added to adapt to the rapidly evolving field of business communication:

 

  • Coverage of audience analysis gives students important insights into how audiences receive, process, and respond to messages; Pg. 103-104
  • Expanded coverage of visual communication helps students understand the growing importance of visual media in business today.  Key topics include:

 

o        Visual symbolism; Pg. 441

o        Visual design principles; Pg. 520-521

o        The ethics of visual design; Pg. 429

 

Would you like online, self-grading documents for your students to correct?

 

“Document Makeovers”— Directs students to the OneKey website for interactive exercises. Students get the opportunity to practice correcting incorrectly rendered documents. Available in OneKey and enhanced CW.

 

        **Helps students apply chapter concepts to an actual business document. They can use new technology to refine and reinforce their writing skills in a dynamic multimedia environment.

 

Other Key Points of Differentiation

 

How solid are students' basic grammar skills when they arrive for your course?

 

 “Peak Performance Grammar and Mechanics” tool – Allows students to take pretests, follow-up tests, and advanced tests for skill improvement in mechanics and specific parts of speech. Available in OneKey and enhanced CW.  NEW! OneKey exercises now feed a gradebook.

 

        -Students practice their grammar and mechanics skill independently.

 

 Do you have your students complete exercises that mirror real business tasks?

 

There are hundreds of different exercises that emulate real business tasks, and they are labeled by task type (such as “Team”, “Internet”, “Ethical Choices”, etc.).

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

What types of communication technology do you like to incorporate into your course to expose students to the wide range of knowledge expected when entering today’s workforce?

 

Vital topics in communication technology are interwoven throughout the text, reflecting the expectations and opportunities in today’s workplace. Some highlights include:

 

  • Blogging; Pg. 3, 111 & 200
  • Podcasting; Pg. 110
  • Text Messaging; Pg.110
  • Social Networking; Pg. 550
  • Wireless networks and website accessibility; Pg. 202
  • Electronic presentations; Pg. 111

 

What is the importance of understanding electronic media in the workforce?

 

In this edition, students will learn from dozens of practical examples in a variety of media, including blogs, wikis, and podcasts that show both effective and ineffective communication efforts. A unique and NEW! Chapter 7 has been added on crafting messages for electronic media such as:

 

·          E-Mail; Pg. 110

·         Instant Messaging; Pg. 207-210

·         Blogging; Pg. 3, 111 & 200

·         Podcasting; Pg. 110

 

What types of cases are most interesting to you? Is your class lecture-based or discussion based?  Would additional case studies enhance student understanding of material?

 

Cases have long been a popular pedagogical feature, and the eighth edition now offers more than 140 cases, including more than 100 short-message cases, short and long-report cases. Power Point cases, and employment-message cases.  More than one third of the cases are new to this edition and feature virtually every significant media now used in business, including:

 

  • WebPages; Pg. 378
  • Voicemail; Pg. 61 & 110
  • Podcasting; Pg. 110
  • Text Messaging; Pg. 110

 

Other Topics of Distinction

 

  • The text now emphasizes strategic and managerial communication with slightly less focus on tactical, transactional communication.
  • A new career-planning Prologue features advice on creating employment portfolios and using this course as a way to create work samples to show potential employers.
  • The entire text was roughly revised for clarity and conciseness.

Preface

Prologue: Building a Career with Your Communication Skills

Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages

Chapter 7: Crafting Messages for Electronic Media

Chapter 8: Writing Routine and Positive Business Messages

Chapter 9: Writing Negative Messages

Chapter 10: Writing Persuasive Messages

Part 4: Preparing Reports and Oral Presentations

Chapter 11: Planning Reports and Proposals

Chapter 12: Writing Reports and Proposals

Chapter 13: Completing Reports and Proposals

Chapter 14: Developing Oral Presentations

Part 6: Writing Employment Messages and Interviewing for Jobs

Chapter 15: Building Careers and Writing Résumés

Chapter 16: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

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