Business

This results-oriented text builds both basic and advanced writing skills using a concise, process-driven approach. It combines practical outcome-based objectives, brainstorming, writing procedure, business-oriented activities, sample messages, reviews, and tests designed to meet the objectives of each unit. With this approach—not found in other texts—learners acquire the most critical basic skills, in order of difficulty, while integrating them into the writing process.

• Speaks to the needs of college students who are building research writing skills, and adult business communicators who need to apply what they learn immediately in the workplace. Pg.___

• Targets today's learners, presenting concise explanations with visuals that help readers grasp useful information as rapidly as possible. Pg.___

• Takes an outcome-based approach, a well-known teaching technique that begins with objectives, provides information and activities to meet those objectives, then reviews and tests to assess and reinforce students' knowledge of the original objectives.

• Omits unnecessary information that can frustrate learners, providing a clear, quick, outcome-based formula for writing success while clarifying the reasons behind the “rules” of composition. Pg.___

• Offers a direct route to writing success—developing the most critical skills, in order of difficulty, integrating those skills into the overall writing process, and focusing on guidelines and their application. Pg.___

• Moves progressively from writing to editing, not vice versa like most other books. Pg.___

• Progresses in emphasis from overall organization and format to basic mechanics, each step reinforcing and building on the one before.

  • Advances from framework organization, through the addition of documentation, to the successful creation of business messages. Pg.___

• Considers today's real-world needs, including these application-based features...

  • Unit objectives. Pg.___

  • Unit tests drawn from chapter practices. Pg.___

  • Unit summaries and reviews. Pg.___

  • Assignments using each of the major writing modes. Pg.___

  • Integrated writing models. Pg.___

  • Analyses of each model. Pg.___

  • Suggested writing subjects. Pg.___

  • Brainstorming skills. Pg.___

  • Sentence combining practice. Pg.___

  • Composition checklists. Pg.___

  • Business formats. Pg.___

• Provides a menu of recognizable icons to help organize materials and readily identify sections. Pg.___

• “Comprehensive yet comprehensible, concrete and compact. This book will teach all the major elements needed to write effectively.” —Ellen Palestrant, Phoenix College

• “It's practical approach is its greatest strength; the true-to-life examples and the humor. It brings writing to life for the reader.” —Lynne C. Fizgerald, The New England Banking Institute.

• “I like the way you focused appropriately on ”how to" do it. More importantly, you made it easy to digest and , at the same time, easier for the instructor to explain and assimilate with his/her material." —Prof. John Behrens, Utica College/Syracuse University.

I. ORGANIZING A FRAMEWORK.

II. CHOOSING WORDS AND PHRASES.

III. BUILDING SENTENCES.

IV. DISPLAYING STYLE.

V. ADDING EVIDENCE.

VI. USING BUSINESS FORMATS.

VII. BUSINESS PRESENTATIONS.

Business Communication - Written [AVAILABLE ON DEMAND TITLES] (Business Communications)
Business English [AVAILABLE ON DEMAND TITLES] (Business Communications)
Business Communication [AVAILABLE ON DEMAND TITLES] (Business Communications)

View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
  Buy from myPearsonStore
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.