Trades & Technology

For undergraduate/graduate-level courses in Technical Writing.

This text examines the current trends in proposal writing—the important work of the professionals who develop them, effects of the global economy, advances in computer technology, and communications improvements. A focus on the real-world of business offers students information to help them acquire the basic skills, and some advanced skills, to develop any type of proposal.

• A systematic and repeatable approach—Demonstrated by sequence, integration and content of chapters.

  • Provides students with a formula for crafting their documents effectively. Ex.___

• Focus on proposal development in businesses that seek commercial or government contracts.

  • Gives students useful guidance for producing not-for-profit proposals, letters, and oral presentations. Ex.___

• Careful planning and management details.

  • Describes for students the proposal bid/no bid, strategy, management, and review procedures involved in the process, arms them with all the necessary skills and strategies for successful competitive proposal writing. Ex.___

• Collaborative proposal techniques.

  • Familiarizes students with the crucial skills involved in managing and working on a proposal team. Ex.___

• Detailed coverage on a wide variety of topics—e.g., developing outlines; story boards; graphics; the executive summary; and performing tasks after the proposal is submitted.

  • Introduces students to the many varied aspects involved in all phases of the development process and arms them with all the necessary skills and strategies for successful competitive proposal writing. Ex.___

• Checklist format—For presenting proposal procedures, rules, and steps.

  • Reinforces key chapter points for students, and makes the book an effective teaching tool for instructors. Ex.___

• Examples and exercises—Includes a model solicitation for a major team proposal.

  • Invites students to practice learned skills and interact as a team in order to successfully complete proposals and projects. Ex.___

• Supplementary information—From other proposal publications and a bibliography.

  • Presents students with a valuable reference for developing proposals and for seeking contracts or grants from government, commercial, and private sector customers making the book a valuable reference. Ex.___

 1. Marketing and Proposal Strategy.


 2. Proposal Management.


 3. Preparing to Write.


 4. Writing.


 5. Graphics.


 6. Sales Letters and the Executive Summary.


 7. Formal Proposals.


 8. Informal Proposals.


 9. Reviews.


10. Editing.


11. After Proposal Submittal.


Bibliography.


Exercise Solicitation and Evaluation Criteria.


Index.

Proposal Writing (Technical Communication for Trades & Technology)
Technical Writing [C&T] (General Engineering)
Technical Writing (Business Communications)
Technical Communication (Reading, Writing, Oral) (Business Communications)

View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
  Buy from myPearsonStore
  
  
• ESource Access Pack
  Esource
  © 2001 | Prentice Hall | Paper | Instock
  ISBN-10: 0130904007 | ISBN-13: 9780130904003
  
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.