Microeconomics, 2/E
Glenn Hubbard
Anthony P. O'Brien, Lehigh University

ISBN-10: 0138132771
ISBN-13: 9780138132774

Publisher: Prentice Hall
Copyright: 2008
Format: Paper; 704 pp
Published: 11/06/2007

Suggested retail price: $132.67
Not available for purchase at this time.

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

 

The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work. 

"Do your students ask themselves: "Why am I here?  When will I use this information?"  How do you motivate them to see that economics is a dynamic, relevant discipline?"

  • Chapter-Opening Cases about how the economics about to be learned impact a real business (a) set a real context for learning (b) spark students' interest (c) provide a unifying theme for the chapter.  For example, Chapter 3 - "Where Prices Come From: The Interaction of Demand and Supply", opens with a discussion Apple Computers and the Demand for iPods.
  • “Economics in Your Life” feature was added to each chapter opener to create a personal dimension to the material for students.  This feature poses questions to students that they can think about, and the end of the chapter the authors answer the questions posed.
  • Chapter Examples and Figures consistently revisit the business discussed in the opener and use that business (or industry) to motivate the economic principles.  For example, in Chapter 3, supply and demand is discussed using price per printer, and quantity of mp3 players demanded. 
  • An Inside Look concludes chapters with a newspaper article illustrating how a key principle taught in the chapter was used by the chapter-opening case company to make a real business decision.  The authors provide an analysis of the article, corresponding graph(s), and Thinking Critically exercises.  For example, the Inside Look of Chapter 3 shows how Apple Computers, utilizing knowledge of supply and demand laws came to produce the iPhone.  Students (a) see how businesses use economics (b) gain a better understanding of the business climate (c) learn to critically read and analyze newspaper articles. 

OTHER POINTS OF DISTINCTION 

"How are your students' basic problem solving skills?  Are they comfortable with "word problems"?  Do they know where to begin solving an applied economics problem?  Do you find that many of the questions you get are less related to real economics, and more related to a lack of problem-solving skills?" 

  • Solved Problems provide models of how to solve an economic problem by breaking it down step-by-step.  Each Solved Problem includes a problem statement, delineated steps to solve the problem, a graph, and a "Your Turn" feature directing students to a related end-of-chapter problem(s) for immediate practice. This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or "word problem" skills.  
  • Additional Solved Problems are provided throughout the materials that support the textbook.  Students can access additional, interactive versions at the MyEconLab site and in the print study guide.  Instructors can walk students through solved problems using provided interactive PowerPoint solutions, and/or by utilizing the additional solved problems provided in the Instructors Manual (and tied to the relevant chapters).

"Would you like to add a further business emphasis to your course?"

  • Optional Additional Business Emphasis: cover a core of microeconomics topics, then lend an additional business emphasis to your course by covering one or more optional chapters:

"How do you like to cover Market Structures?"

  • Market Structures are covered in an intuitive fashion so that students of all backgrounds and majors (esp. business majors) can grasp the importance and flow of these concepts.  Hubbard/O’Brien start with Perfect Competition in Ch. 11, go to Monopolistic Competition in Ch. 12, then to Oligopoly in Ch. 13 and Monopoly in Ch.14.  This is going from having the MOST competitors in the market (perfect competition) to the least competitors (Monopoly).  Most books DO not cover this material in this order.

"Would you like to enliven your course by putting an early spotlight on a hot topic: international trade?"

Coverage of Comparative Advantage begins in Ch. 2 with a brief introduction, and is continued early in the book with a dedicated Ch. 8: Comparative Advantage and the Gains from International Trade.

Do your students “connect” with the material you present in class or they read in the book?  How do you facilitate that connection?

 

The Brand New “Economics in Your Life” feature was added to each chapter opener to create a personal dimension to the material for students.  This feature poses questions to students that they can think about, and the end of the chapter the authors answer the questions posed.  In Chapter 3 it is titled: What factors affect which digital music player you buy?

  •  Suppose you are about to buy a new digital music player and that you are choosing between Apple’s iPod and Microsoft’s Zune.  As the industry leader, the iPod has many advantages over a new entrant like Zune.  One strategy Microsoft can use to overcome those advantages is to compete based on price.  Would you choose a Zune if it had a lower price than a comparable iPod?   Would you choose a Zune if the songs sold on Zune Marketplace were cheaper than the songs sold on iTunes?  As you read the chapter, see if can answer these questions.  You can check your answers against the ones we will provide at the end of the chapter on page xxx

Comments about this feature from reviewers:

I think it would be especially useful for students who are not inherently interested in business and do not see the impact that business can have on their lives. This is a nice way to relate the beginning of the chapter examples to the students' lives.

 

I do think the feature would appeal to students since it involves situations that relate to them.  I would use this type of example in class.  Students always need to be reminded that what they're studying in economics really does matter in making their own choices in life.  The placement of the feature (half at the beginning and half at the end) is good, although students who don't read a chapter in a single sitting might forget the two questions by the time they reach the end. 

 

Is it important for you to have the material in chapter 3 (Demand and Supply) easily understood and covered since it is the basis of much of what students learn as they move forward in the course?

Chapter 3 has been streamlined slightly by the removal of two graphs that were in the 1st edition.  Most reviewers found this to be no loss of continuity and easier for students to follow. 

The authors’ goal is to streamline the demand and supply discussion and make it more accessible to students encountering demand and supply curves for the first time. 

Do you get into Healthcare issues in your economics course?

More Coverage of Healthcare:To address user and reviewer requests for more healthcare coverage, the authors have added the following:

  • Chapter 5, New MTC:  Should the Government Run the Health Care System?
  • Chapter 13, New Inside Look:  Target Says it Will match Wal-Mart’s $4 Generic Drug Price. Julie Appley, USA Today, September 23, 2006
  • Chapter 16, New MTC:  Does Adverse Selection Explain Why Some People Do Not Have Health Insurance?

Do you wish you could assign end-of-chapter material as it relates to the chapters’ objectives?

Major Re-Organization of End-of-Chapter Material.  All eoc material – summary, review questions, problems -- is grouped by learning objective. The goal of this organization is to make it easier for professors to assign problems based on learning objective, both in the book and in MyEconLab.  Also, the students will have the summary material and questions and problems grouped together.

 

Comments about this feature from reviewers:

I like the organization of the problems and the summaries based on learning objectives.  Organizing the problems definitely makes it easier to assign problems on the topics I'd want (and also would make it obvious if I'm putting more emphasis--intentionally or unintentionally--on some objectives than others).  I also think the organization of the summaries by learning objective will be very helpful to students in seeing how each topic fits with the vocabulary and graphs for each objective. 

 

I like the new version and would recommend that you switch.  The switch should make the book accessible to more students.

 

I really LIKE the new organization.  Well done!  I very much like the format and think it will be helpful to students.

 

Is it important to you that your text is as current as possible?

NEW Public Choice Section included in Chapter 18:  The authors added a section on public choice to give students some understanding of the economic analysis of collective decision making.  Public Choice topics add to the strength of this text because students can easily see the applications.  The new section leads naturally into the current discussion of the tax system.

 

ALL New/Updated “Inside Look” feature: This newspaper feature ties the chapter concepts together by linking back to the real-world company discussed in the chapter opener and referenced throughout the chapter.  The feature includes a newspaper article, analysis of the article, figure and discussion of the figure, and “Thinking Critically” questions.  Several of the Inside Looks deal with a policy issue.   Here are just some examples of the new Inside Looks:

 

Chapter 3:  “Apple Coup: How Steve Jobs Played Hardball in iPhone Birth,” Wall Street Journal, Feb. 17, 2007

Chapter 6:  “Borders Slashes Buyer Rewards, Cuts Discounts,” Wall Street Journals, March 28, 2007

Chapter 11:  Wal-Mart’s Organic Offensive,  Pallavi Gogoi, Business Week, March 29, 2006

Chapter 13:  Target Says it Will match Wal-Mart’s $4 Generic Drug Price. Julie Appley, USA Today, September 23, 2006

Preface

Acknowledgments

 

Part 1: Introduction

CHAPTER 1: Economics: Foundations and Models

CHAPTER 1 APPENDIX: Using Graphs and Formulas

 

CHAPTER 2: Trade-offs, Comparative Advantage, and the Market System

 

CHAPTER 3: Where Prices Come From: The Interaction of Demand and Supply

 

CHAPTER 4: Economic Efficiency, Government Price Setting, and Taxes

 

Part 2: Markets in Action 

CHAPTER 5: Externalities, Environmental Policy, and Public Goods

 

CHAPTER 6: Elasticity: The Responsiveness of Demand and Supply

 

Part 3: Firms in the Domestic and International Economies

CHAPTER 7: Firms, the Stock Market, and Corporate Governance

CHAPTER 7 APPENDIX: Tools to Analyze Firms’ Financial Information

 

CHAPTER 8: Comparative Advantage and the Gains from International Trade

CHAPTER 8 APPENDIX: Multinational Firms

 

Part 4: Microeconomic Foundations: Consumers and Firms

CHAPTER 9: Consumer Choice and Behavioral Economics

CHAPTER 9 APPENDIX: Using Indifference Curves and Budget Lines to Understand Consumer Behavior

 

CHAPTER 10: Technology, Production, and Costs

CHAPTER 10 APPENDIX: Using Isoquants and Isocosts to Understand Production and Cost

 

Part 5: Market Structure and Firm Strategy

CHAPTER 11: Firms in Perfectly Competitive Markets

 

CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting

 

CHAPTER 13: Oligopoly: Firms in Less Competitive Markets

 

CHAPTER 14: Monopoly and Antitrust Policy

 

CHAPTER 15: Pricing Strategy

 

Part 6: Markets for Factors of Production

CHAPTER 16: The Markets for Labor and Other Factors of Production

 

Part 7: Information, Taxes, and the Distribution of Income

CHAPTER 17: The Economics of Information

 

CHAPTER 18: Public Choice, Taxes, and the Distribution of Income 

Glossary

Company Index

Subject Index

Credits

 

Glenn Hubbard policymaker, professor, and researcher.

R.Glenn Hubbard is the Dean and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and Professor of Economics in Columbia’s Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Closed-End Funds, Dex Media, Duke Realty, KKR Financial Corporation, and Ripplewood Holdings. He received his Ph.D. in economics from Harvard University in 1983. From 2001–2003, he served as Chairman of the White House Council of Economic Advisers, and from 1991–1993, he was Deputy Assistant Secretary of the U.S. Treasury Department. Glenn Hubbard’s fields of specialization are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organization, and public policy. He is the author of more than 90 articles in leading journals, including the American Economic Review, Journal of Finance, Journal of Financial Economics, Journal of Political Economy, Journal of Public Economics, Quarterly Journal of Economics, RAND Journal of Economics, and Review of Economics and Statistics. His research has been supported by grants from the National Science Foundation, the National Bureau of Economic Research, and numerous private foundations.

 

Tony O’Brien award-winning professor and researcher.

Anthony Patrick O’Brien is a professor of economics at Lehigh University. He received his Ph.D. from the University of California, Berkeley, in 1987. He has taught principles of economics for more than 15 years, in both large sections and small honors classes. He received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. He has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. Anthony O’Brien’s research has dealt with such issues as the evolution of the U.S. automobile industry, the sources of U.S. economic competitiveness, the development of U.S. trade policy, the causes of the Great Depression, and the causes of black–white income differences. His research has been published in leading journals, including the American Economic Review, the Quarterly Journal of Economics, the Journal of Money, Credit, and Banking, Industrial Relations, and the Journal of Economic History. His research has been supported by grants from government agencies and private foundations. In addition to teaching and writing, Anthony O’Brien also serves on the editorial board of the Journal of Socio-economics.

View a Sample Chapter PDF:

 

Selected Instructor Resources
H2O_Sample_Ch.3 | Adobe PDF Document 38.4MB | Type: Manuals/Guides

 



For Principles of Microeconomics


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    Brief Description

    • This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.


    Economics offers a novel approach to the principles of economics course based on three pedagogical principles:

    • Ongoing assessment is an essential component of the learning process;
    • Students understand concepts better when they are presented in the context of engaging stories;
    • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

    Quality assessment permeates every component of Economics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

  • 0321461673Economics plus MyEconLab plus e-Book 2-Semester Student Access Kit
    Leeds, von Allmen & Schiming
    © 2006 | Addison-Wesley | Cloth Package | Instock
    ISBN-10: 0321461673 | ISBN-13: 9780321461674
    Brief Description | Buy from myPearsonStore

    • The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Economics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.

    The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.

    Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.
  • 0321423003Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 8/E
    Parkin
    © 2008 | Addison-Wesley | Cloth Package; 888 pages | Instock
    ISBN-10: 0321423003 | ISBN-13: 9780321423009
    Brief Description | Buy from myPearsonStore

    • For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.

    Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

     

    The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”
  • 0136092055Economics, Updated Edition, 2/E
    Hubbard & O'Brien
    © 2009 | Prentice Hall | Cloth; 1168 pages | Estimated Availability: 12/15/2008
    ISBN-10: 0136092055 | ISBN-13: 9780136092056
    Brief Description

    • O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

     

    Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

     

    O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

  • 013223565XEconomics: Principles, Applications, and Tools, 5/E
    O'Sullivan, Sheffrin & Perez
    © 2007 | Prentice Hall | Paper; 768 pages | Instock
    ISBN-10: 013223565X | ISBN-13: 9780132235655
    Brief Description

    • If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab,which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

    Maximizing happiness means more than maximizing wealth, and yet many students assume economists only care about "the bottom line." Economics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.

    The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

  • 032146205XEconomics: Private Markets and Public Choice plus MyEconLab in CourseCompass plus eBook Student Access Kit, 7/E
    Ekelund, Ressler & Tollison
    © 2006 | Addison-Wesley | Cloth Package | Instock
    ISBN-10: 032146205X | ISBN-13: 9780321462053
    Brief Description | Buy from myPearsonStore

    • This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

    Maximizing happiness means more than maximizing wealth, and yet many students assume economists only care about "the bottom line." Economics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.

    The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

  • 032145779XEconomics: Private Markets and Public Choice plus MyEconLab plus eBook 2-semester Student Access Kit, 7/E
    Ekelund, Ressler & Tollison
    © 2006 | Addison-Wesley | Cloth Package; 797 pages | Instock
    ISBN-10: 032145779X | ISBN-13: 9780321457790
    Brief Description | Buy from myPearsonStore

    • If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab,which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

    Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Essential Foundations of Economics learning system, building student success in economics by doing economics.

    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Essential Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

  • 0321456106Essential Foundations of Economics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Paper Package | Instock
    ISBN-10: 0321456106 | ISBN-13: 9780321456106
    Brief Description | Buy from myPearsonStore

    • Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Essential Foundations of Economics learning system, building student success in economics by doing economics.


    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Essential Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

     

    This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

     

  • 0321412745Essential Foundations of Economics plus MyEconLab plus eBook 1-semester Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Cloth Package | Instock
    ISBN-10: 0321412745 | ISBN-13: 9780321412744
    Brief Description | Buy from myPearsonStore

    • For Survey of Economics courses at 4-year & 2-year colleges and universities

    Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.  

  • 0136086233Essentials of Economics, 2/E
    Hubbard & O'Brien
    © 2009 | Prentice Hall | Paper; 720 pages | Instock
    ISBN-10: 0136086233 | ISBN-13: 9780136086239
    Brief Description | Buy from myPearsonStore

    • Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

    The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work. 

  • 0132309246Essentials of Economics
    Hubbard & O'Brien
    © 2007 | Prentice Hall | Paper; 656 pages | Instock
    ISBN-10: 0132309246 | ISBN-13: 9780132309240
    Brief Description

    • If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

    Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Economics learning system, building student success in economics by doing economics.

    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

  • 0321454448Foundations of Economics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Cloth Package | Out of Stock
    ISBN-10: 0321454448 | ISBN-13: 9780321454447
    Brief Description

    • Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Economics learning system, building student success in economics by doing economics.

    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

     

    This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

  • 0321397886Foundations of Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Cloth Package | Instock
    ISBN-10: 0321397886 | ISBN-13: 9780321397881
    Brief Description | Buy from myPearsonStore

    •  Professors who plan to use advanced course management online should order the ISBN above for the book plus MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.


    Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Macroeconomics learning system, building student success in economics by doing economics.

    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Macroeconomics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

  • 0321456211Foundations of Macroeconomics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Paper Package | Instock
    ISBN-10: 0321456211 | ISBN-13: 9780321456212
    Brief Description | Buy from myPearsonStore

    • This text now comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, look at the website for the book packaged with MyEconLab.)Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

    Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Microeconomics learning system, building student success in economics by doing economics.

    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Microeconomics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

  • 0321454618Foundations of Microeconomics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Paper Package | Instock
    ISBN-10: 0321454618 | ISBN-13: 9780321454614
    Brief Description | Buy from myPearsonStore

    • Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Microeconomics learning system, building student success in economics by doing economics.

     

    First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Microeconomics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

     

    This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.



     

  • 0321415957Foundations of Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 3/E
    Bade & Parkin
    © 2007 | Addison-Wesley | Paper Package | Instock
    ISBN-10: 0321415957 | ISBN-13: 9780321415950
    Brief Description | Buy from myPearsonStore

    • Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

     

    The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

  • 0132356694Macroeconomics, 2/E
    Hubbard & O'Brien
    © 2008 | Prentice Hall | Paper; 704 pages | Instock
    ISBN-10: 0132356694 | ISBN-13: 9780132356695
    Brief Description

    • MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board. View a demo of MyEconLab. For more information about MyEconLab in CourseCompassor to request an Instructor Access Code, visit MyEconLab.
  • 0321456807Macroeconomics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 6/E
    Abel & Bernanke
    © 2008 | Addison-Wesley | Cloth Package | Instock
    ISBN-10: 0321456807 | ISBN-13: 9780321456809
    Brief Description | Buy from myPearsonStore

    • The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Macroeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.

    The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.

    Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.

    View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  • 0321468864Macroeconomics plus MyEconLab in CourseCompass plus eText Student Access Kit, 8/E
    Parkin
    © 2008 | Addison-Wesley | Cloth | Instock
    ISBN-10: 0321468864 | ISBN-13: 9780321468864
    Brief Description | Buy from myPearsonStore

    • Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares students to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi.

    Students in this course often struggle to see how the macroeconomic models compare to one another, and fit into the big picture. This text uses a unified approach based on a single economics model that provides students with a clear understanding of macroeconomics and its classical and Keynesian assumptions.

    The Sixth Edition includes the latest work in monetary policy and research, offers worked examples to students learning the IS-LM model, and features MyEconLab, the online homework and tutorial program with automatically graded problem sets.

    View a demo of MyEconLab. For more information about MyEconLab, or to request an Instructor Access Code, visit MyEconLab.
  • 0321451406Macroeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 6/E
    Abel, Bernanke & Croushore
    © 2008 | Addison-Wesley | Cloth Package; 672 pages | Instock
    ISBN-10: 0321451406 | ISBN-13: 9780321451408
    Brief Description | Buy from myPearsonStore

    • The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Macroeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.

    The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.

    Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.
  • 0321416570Macroeconomics with MyEconLab plus eBook 1-semester Student Access Kit, 8/E
    Parkin
    © 2008 | Addison-Wesley | Paper Package; 496 pages | Instock
    ISBN-10: 0321416570 | ISBN-13: 9780321416575
    Brief Description | Buy from myPearsonStore

    • For the one semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.

    Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   


    The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”



  • 013609208XMacroeconomics, Updated Edition, 2/E
    Hubbard & O'Brien
    © 2009 | Prentice Hall | Paper; 720 pages | Estimated Availability: 12/15/2008
    ISBN-10: 013609208X | ISBN-13: 9780136092087
    Brief Description

    • O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

     

    Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

     

    O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

  • 013232928XMacroeconomics: Principles, Applications, and Tools, 5/E
    O'Sullivan, Sheffrin & Perez
    © 2007 | Prentice Hall | Cloth; 448 pages | Instock
    ISBN-10: 013232928X | ISBN-13: 9780132329286
    Brief Description

    • If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.


    Macroeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.

    The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

  • 0321456416Macroeconomics: Private Markets and Public Choice plus MyEconLab in CourseCompass plus eBook Student Access Kit, 7/E
    Ekelund, Ressler & Tollison
    © 2006 | Addison-Wesley | Paper Package | Out of Stock
    ISBN-10: 0321456416 | ISBN-13: 9780321456410
    Brief Description

    • This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

    Macroeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.

    The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

  • 0321459687